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January 26, 2012 at 6:14 pm
Running Your Online Business While Traveling to Another Country
By Janette Speyer, Web Success Team
Editor’s note: This article was published in 2009 on a trip to South East Asia, were we traveled and ran the Web Success Team while on the go. This is still relevant information. Wi-Fi and Internet cafes are everywhere and with the advent of tablets and smartphones we are able to go anywhere without interruption. Our Web Success team staff writer is presently in Australia and contributing from there.
Traveling and running a business sounds like an oxymoron. Well, it can be done. Thanks to Apple, Twitter, Facebook, Skype and Wi-Fi. Today with all the virtual offices around you never know if you are talking to someone in the UK, America or in India.

Bob Speyer ate fried tarantulas, khamer style. Photo by asiafinest.com
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January 24, 2012 at 5:59 pm
How to Build Online Trust through Reviews from Your Social Media Community
By Janette Speyer and Alison Brown
Building online trust is critical for an online business. Since your customers don’t often get to meet you face-to-face, in order to sell your products and services you have to build trust and confidence through your online voice instead.
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January 19, 2012 at 6:52 pm
The Internet Strikes Back with Blackout
By Bob Speyer, Web Success Team
The Internet just flexed its political muscle with the don’t-mess-with-the-Web campaign in response to an anti-piracy bill before Congress. The online community is fearful that the bill passage could lead to online censorship and put many websites out of business.
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January 17, 2012 at 5:46 pm
Visual Social Platforms to Watch in 2012
By Janette Speyer and Alison Brown, Web Success Team
One of the most interesting trends to watch for in 2012 is social media going visual. What does that mean, you ask? It means that social media platforms such as Instagram, Pinterest and Tumblr are taking the center stage by appealing to the visual aspect of marketing and branding as opposed to just the content side. While content focused sharing platforms such as Twitter, Facebook, or LinkedIn are very effective for online marketing, the visual appeal that these sites embody is assisting companies in expanding their influence and attracting other niche groups as well.

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January 12, 2012 at 5:46 pm
4 Ways to Improve Search Engine Rankings
By Bob Speyer – Web Success Team
People use search engines everyday to do research, find answers to questions, look up directions and locate products they’re interested in. But why do certain searches show up while others don’t? It has to do with search engine rankings. It’s a complex system and having a top search engine ranking is not something that happens overnight. There are a lot of ways you can improve your rankings, and below are a few tips you can follow in order to help shoot your name straight to the top of the list.

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January 10, 2012 at 4:57 pm
The Importance of Coordinating Your Online Marketing Mix
By Bob Speyer, Web Success Team
2012 has just launched and it’s time to exercise our digital marketing muscles for our clients. In order to achieve the best possible results for them we have found that organizing and coordinating their previous online marketing efforts is the first order of business. Sometimes, it is more than just a Spring cleaning, rather more on the order of a redirect or facelift.

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January 5, 2012 at 2:19 pm
How to Choose the Most Effective Keywords for Search
By Bob Speyer, Web Success Team
Keywords are like Super Glue. They are the fuel for search engines and connect you to your potential customers. Selecting the right keywords can make all the difference in whether you are found in search. Therefore, keyword research is the foundation of any online marketing strategy. And keyword selection can be divided into Selection and Priority:
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December 22, 2011 at 10:43 am
5 Holiday Marketing Tips & Fun Christmas Facts
By Janette Speyer and Alison Brown, Web Success Team
Christmas is known as the time of giving, and it’s the time of year when we get together with our families. The history of Christmas is quite complex, as its roots go back thousands of years. The celebration of Christmas primarily signifies the birth of Jesus and is celebrated annually by billions of people around the world. Modern day Christmas is celebrated by putting up a tree with lights and ornaments, playing Christmas music, eating a special meal, and exchanging gifts with friends and loved ones. Because Christmas has become more focused on gift giving over the years, it’s become a key sales period for many retailers and businesses.

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December 20, 2011 at 5:54 pm
Eliminate the Guesswork with Behavioral Targeting for Your Marketing Campaigns
By Janette Speyer and Alyse Speyer, contributor Web Success Team
When I open my Facebook profile, the right hand side always has ads that are related to my “Likes”. For example, if I “Like” vitamin B12, ads for vitamins and supplements appear. Along with these ads I also get shown my friends choices and “Likes”. This type of marketing is known as Behavioral Targeting and has already started to sweep the nation.

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December 16, 2011 at 3:05 pm
.YourBrand…Are you ready for the ICANN domain switch?
By Janette Speyer and Alison Brown, Web Success Team
The Internet is about to change. Are you ready for the switch? ICANN, the Internet Corporation of Assigned Names and Numbers, has been working on a domain overhaul that will allow you to have a Top-Level Domain (gTLD) that uses a .yourbrand extension instead of .com, .net or .org. This change has the potential to open the door for endless online branding possibilities. For Coca Cola, they can purchase the extension .coke and then create a number of different URL’s that help build their brand.
On January 12, 2012, the world’s largest branding revolution will begin, as ICANN will start accepting gTLD applications. Prices for owning the rights to various domain’s is very pricey and opens the door to a number of bidding wars for companies fighting for rights over general domain names.

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