By Bob Speyer and Ilana Youngheim, Web Success Team

Contrary to popular belief, email is not dead or even on life support. In fact it is a lifeline to your pocketbook. Ask yourself, “How many times a day do you check your email?” I check mine so many times I can’t event count. Offers, requests, correspondence and information pour in (spam checker permitting) and I go through my ritual of read, save and delete.

According to a February 2012 survey from ExactTarget, 91 percent of U.S. consumers report checking their email at least once per day, compared to 57 percent for Facebook, and 14 percent for Twitter.

Continue reading “The Resurgence of Email Marketing Can Boost Your Sales” »

• Posted by: WebSuccessTeam under Branding, Content Marketing, Email Marketing, Facebook, Facebook Fan Page, Marketing, Offline Marketing, Online Marketing, Social Media Marketing, Web Success
• Tags: Bloggers, Boost Sales, Drive Traffic, E-Newsletter, Email Marketing, ExactTarget, Facebook Coupons, facebook page, Landing Pages, Outside Advertising, social media, Sweepstakes Cross Promotion

By Janette Speyer, Web Success Team

“What is the ROI?” “What are we paying for?”

This is a common question we get from our clients and after much soul searching I felt the need to address the question head on.

• You are paying for eyeballs!
• You are paying for exposure!
• You are paying for traffic!
• You are paying for original content creation!
• You are also paying for time that you don’t have!

Continue reading “Social Media Marketing: What Exactly Are You Paying for?” »

• Posted by: WebSuccessTeam under Branding, Content, Social Media, Social Media Marketing
• Tags: Achieve Your Vision, Branding, Content Creation, Investment, ROI, Selling, Shopping, Social Media Marketing, Traffic, Visitors, Your Products

By Janette Speyer and Ilana Youngheim, Web Success Team

The days of just sitting in your office are over. For you professional business people you have to put yourself out there…on social media that is. CEO’s are getting out from behind their office walls and into the social media world. Get out there and meet your customer and get to know them. Use your CEO status to inspire and motivate.

Continue reading “Tweet Like a Star and Still Be a Professional” »

• Posted by: WebSuccessTeam under Blogs, Branding, Business, Customer Relations, Engagement Marketing, Facebook, Facebook Fan Page, Facebook Marketing, Google+ Marketing, Internet, LinkedIn Marketing, Marketing, Online Customer Service, Online Marketing, Online Reputation, Personal Branding, Realtionship Marketing, Relationship Marketing, Reputation Management, Social Engagement, Social Media, Social Media Marketing, Twitter, Twitter Marketing, Web Success, Web Success Team
• Tags: Blogging, Business Professional, CEO, Facebook, Google Plus, Industry, Linked In, Mark Cuban, Reputaion, Richard Branson, social media, Tony Hsieh, Twitter, Virgin Group, Zappos

 
By Janette Leon-Speyer and Alison Brown, Web Success Team

The days before Pinterest are hard to remember. It has truly taken over the social media sphere in terms of popularity and influence, and it’s now the leading source for driving website traffic. While some engagement measurement tools like Klout already exist, they have yet to integrate Pinterest’s influence on your personal network. This is where Pinerly comes in. It’s a brand new social engagement tool that has been developed to measure the influence of Pinterest content. Currently, users are only allowed to register on an invite-only basis, but below are some of the highlights and features available that will revolutionize how Pinterest is used to strengthen brands online.

Pinerly
Continue reading “Pinerly: A Tool for Measuring Pinterest Engagement” »

• Posted by: WebSuccessTeam under Branding, Content, Content Marketing, Engagement Marketing, Internet, Online Marketing, Pinterest, Social Engagement, Social Media, Social Media Marketing, Visual Marketing, Visual Social Platforms, Web Success, Web Success Team
• Tags: Content Curation, Driving Website Traffic, Engagement Measurement, hootsuite, Influence, Klout, Measuring Campaigns, Pinalytics, Pinerly, Pinterest, social media, Targeted Suggested Users

By Janette Leon-Speyer and Alison Brown, Web Success Team

The only constant in life is change. For social media, this is especially true since it is constantly evolving. Everyday there is a new feature or the introduction of a new platform, which can be overwhelming, especially for CEO’s who generally have a full plate. Unfortunately, some CEO’s have a hard time grasping how social media can really help improve their business and taking the time to learn about a new platform may not be appealing. But in reality, instead of it being a nuisance, it can really be an opportunity to improve their company’s brand as well as showcase their leadership within the company.

Continue reading “Why CEOs Need Social Media” »

• Posted by: WebSuccessTeam under Branding, Business, Content Marketing, Internet, LinkedIn Marketing, Marketing, Online Marketing, Social Media, Social Media Marketing, Web Success, Web Success Team
• Tags: Blogging, Branding, CEO blogs, Engagement, linkedin, Online Marketing, Pinterest Marketing, social media, Social Media Marketing, Twitter Marketing, Web Success Team, YouTube

By Janette Leon-Speyer and Alison Brown, Web Success Team

Social media interactions can provide your company with a lot of positive reinforcement that can benefit your brand. But along with the good messages, you can get negative feedback as well— it’s just the nature of business. Responding to negative comments on social media platforms can be challenging since they are public forums and the outcomes can be harder to control. But by following just a few key principles, you can successfully manage your online reputation and use these unfortunate circumstances to show your audience that you take customer service seriously and that individual user experiences are important.

Continue reading “How to Manage Your Online Reputation through Social Media” »

• Posted by: WebSuccessTeam under Branding, Business, Content, Customer Relations, Engagement Marketing, Facebook, Facebook Fan Page, Facebook Marketing, Marketing, Online Marketing, Online Reputation, Realtionship Marketing, Social Media, Social Media Marketing, Twitter, Web Success, Web Success Team
• Tags: Branding, Content Sharing, Customer Service, Customer Service Reputation, Facebook Customer Service, facebook marketing, Managing Negative Comments, Online Marketing, Online reputation, social media, Social Media Customer Service, Social Media Marketing, Twitter Customer Service, Twitter Marketing, Web Success Team

By Janette Leon-Speyer and Alison Brown, Web Success Team

• Posted by: WebSuccessTeam under Blogs, Branding, Business, Content Marketing, Customer Relations, Engagement Marketing, Facebook, Facebook Fan Page, Facebook Marketing, LinkedIn Marketing, Marketing, Online Marketing, Realtionship Marketing, Social Engagement, Social Media, Social Media Marketing, Twitter, Twitter Marketing, Web Success, Web Success Team
• Tags: Business Leads, Content Sharing, Customer Service, facebook marketing, Follow Friday, Netiquette, Online Marketing, social media, Social Media Etiquette, Social Media Marketing, Social Networking, Twitter Customer Service, Twitter Marketing, Web Success Team

By Bob Speyer and Ilana Youngheim, Web Success Team

Facebook and Twitter are not the only things that can drive traffic. Brands need to grab the attention of the consumer from outside the box and create a relationship with them. There are Ads, QR codes, live tweeting, apps, and so much more.

New research by CBS shows that TV and paid advertising and other media still generated significant conversation. Brad Fay, COO of the Keller Fay Group — which conducted the research for CBS — said: “Word of mouth and advertising actually go hand-in-hand together. They work together fabulously well.” MediaPost

Continue reading “Social Media Brings Offline Marketing Back to Life” »

• Posted by: WebSuccessTeam under Branding, Business, Customer Relations, Engagement Marketing, Facebook, Facebook Fan Page, Facebook Marketing, Internet, Marketing, Mobile Apps, Mobile Marketing, Offline Marketing, Online Marketing, Realtionship Marketing, Social Engagement, Social Media, Social Media Marketing, Twitter, Twitter Marketing, Web Success Team
• Tags: Apps, Brands, Braxton Family Values, call to action, CBS, Consumer, Consumer Relationships, Desperate Housewives, Facebook, Felicity Huffman, GetGlue, Interactive, Keller Fay Group, Live Tweeting, MediaPost, Mobile Billboard, offline marketing, Paid Advertising, Print Ads, QR Codes, Radio Ad, Scannable, Self-Branding, Social Media Market, Television, tweet, Twitter, WebProNews, Word Of Mouth

By Janette Leon-Speyer and Ilana Youngheim, Web Success Team

Can power of social media make a mega-star out of a relatively unknown “telenovela” Spanish language actor? “Dancing with the Stars” led the ratings fight opening night. “DWTS” has been the talk of the town lately and a lot has to do with one man they are calling the “Brad Pitt of Mexico”…William Levy.

Cuban Soap Opera Star, William Levy was virtually unknown by the American public before DWTS. Once he hit that dance floor the ladies and even some gentlemen went nuts. He has been featured in People Magazine, Entertainment Weekly, Access Hollywood and other media around the country.

InfoGraphic courtesy of latinobrandingpower.com

Continue reading “The Social Media Influence of the “Brad Pitt of Mexico”” »

• Posted by: WebSuccessTeam under Branding, Business, Customer Relations, Engagement Marketing, Internet, Marketing, Online Marketing, Realtionship Marketing, Social Engagement, Social Media, Social Media Marketing, Twitter, Web Success, Web Success Team
• Tags: American Business, Audience, Brad Pitt, Brand Marketing, Cuban, Dancing with the Stars, DWTS, Jennifer Lopez, Latin, latino, Latinos, Latinos in Media, Latism, Marc Anthony, Market, Mexican-American, Small Business, Soap Opera Star, social media, Spanish, Telenovela, Univision, William Levy, ¡Q’Viva!, ¡Q’Viva! The Chosen