By Janette Speyer and Alison Brown

Building online trust is critical for an online business. Since your customers don’t often get to meet you face-to-face, in order to sell your products and services you have to build trust and confidence through your online voice instead.

Continue reading “How to Build Online Trust through Reviews from Your Social Media Community” »

• Posted by: WebSuccessTeam under Branding, Business, Local, Reputation Management, Web Success
• Tags: amazon, Branding, Build Trust, building trust, Customer Service, Direct Referrals, Google, linkedin, Online Business, Online Trust, Online Voice, Reputation Online, Social Media Community, social sites, yelp

By Bob Speyer, Web Success Team

The Internet just flexed its political muscle with the don’t-mess-with-the-Web campaign in response to an anti-piracy bill before Congress. The online community is fearful that the bill passage could lead to online censorship and put many websites out of business.

Continue reading “The Internet Strikes Back with Blackout” »

• Posted by: WebSuccessTeam under Internet, Web Success Team
• Tags: Craigs List, Google, Internet, Marco Rubio, Online Community, PIPA, Protect Intellectual Property Act, Reddit, Roy Blunt, Senators Orrin Hatch, SOPA, Stop Online Piracy Act, White House, wikipedia

By Janette Speyer and Alison Brown, Web Success Team

One of the most interesting trends to watch for in 2012 is social media going visual. What does that mean, you ask? It means that social media platforms such as Instagram, Pinterest and Tumblr are taking the center stage by appealing to the visual aspect of marketing and branding as opposed to just the content side. While content focused sharing platforms such as Twitter, Facebook, or LinkedIn are very effective for online marketing, the visual appeal that these sites embody is assisting companies in expanding their influence and attracting other niche groups as well.

Continue reading “Visual Social Platforms to Watch in 2012” »

• Posted by: WebSuccessTeam under Branding, Facebook, Marketing, Online Marketing, Twitter, Visual Marketing, Visual Social Platforms, Web Success Team
• Tags: Branding, Facebook, Instagram, linkedin, marketing, marketing campaign, Mashable, Online Marketing, Pinterest, Share Photos, Tumblr, Visual Marketing, Visual Social Media, Visual Social Sites, Webstagram

By Bob Speyer – Web Success Team

People use search engines everyday to do research, find answers to questions, look up directions and locate products they’re interested in. But why do certain searches show up while others don’t? It has to do with search engine rankings. It’s a complex system and having a top search engine ranking is not something that happens overnight. There are a lot of ways you can improve your rankings, and below are a few tips you can follow in order to help shoot your name straight to the top of the list.

Continue reading “4 Ways to Improve Search Engine Rankings” »

• Posted by: WebSuccessTeam under Facebook Fan Page, Keywords, Search Engine Optimization, Social Media Marketing, Twitter
• Tags: Authority, Competition, Effective Keywords, Facebook Fan Page, Followers, Google, google Adwords, High Traffic Volume, Keywords, likes, Links, Relevance, search engine ranking, Search Engines, social media, Targeting An Audience, Twitter profile

By Bob Speyer, Web Success Team

 2012 has just launched and it’s time to exercise our digital marketing muscles for our clients. In order to achieve the best possible results for them we have found that organizing and coordinating their previous online marketing efforts is the first order of business. Sometimes, it is more than just a Spring cleaning, rather more on the order of a redirect or facelift.

Continue reading “The Importance of Coordinating Your Online Marketing Mix” »

• Posted by: WebSuccessTeam under Blogs, Branding, Business, Content, Offline Marketing, Online Marketing, Relationship Marketing, SEO
• Tags: Blogs, Branding, Business, content, Digital Marketing, Engaging Your Audience, Keywords, Offline Campaigns, on-site SEO, Online Marketing, Online Marketing Mix, PR, Relationship Marketing, SEM, SEO, SMM, social media

By Bob Speyer, Web Success Team

Keywords are like Super Glue. They are the fuel for search engines and connect you to your potential customers. Selecting the right keywords can make all the difference in whether you are found in search. Therefore, keyword research is the foundation of any online marketing strategy. And keyword selection can be divided into Selection and Priority:

Continue reading “How to Choose the Most Effective Keywords for Search” »

• Posted by: WebSuccessTeam under Keywords, Online Marketing, Search Engine Optimization, SEO
• Tags: Keyword Competitiveness, Keyword List, Keyword Research, Keywords, Online Marketing Strategy, potential customers, Relevant Keyword Terms, Search Engines, Search Volume

By Janette Speyer and Alison Brown, Web Success Team

Christmas is known as the time of giving, and it’s the time of year when we get together with our families. The history of Christmas is quite complex, as its roots go back thousands of years. The celebration of Christmas primarily signifies the birth of Jesus and is celebrated annually by billions of people around the world. Modern day Christmas is celebrated by putting up a tree with lights and ornaments, playing Christmas music, eating a special meal, and exchanging gifts with friends and loved ones. Because Christmas has become more focused on gift giving over the years, it’s become a key sales period for many retailers and businesses.

Continue reading “5 Holiday Marketing Tips & Fun Christmas Facts” »

• Posted by: WebSuccessTeam under Business, Online Marketing, Online Shopping, Social Media Marketing, Web Success Team
• Tags: Businesses, Christmas, Giving, Holiday Marketing Tips, Key Sales Period, retailers, Shoppers, Shopping Online, social media, Web Success Team

By Janette Speyer and Alyse Speyer, contributor Web Success Team

When I open my Facebook profile, the right hand side always has ads that are related to my “Likes”. For example, if I “Like” vitamin B12, ads for vitamins and supplements appear. Along with these ads I also get shown my friends choices and “Likes”. This type of marketing is known as Behavioral Targeting and has already started to sweep the nation.

Continue reading “Eliminate the Guesswork with Behavioral Targeting for Your Marketing Campaigns” »

• Posted by: WebSuccessTeam under Branding, Business, Facebook Marketing, Marketing, Online Marketing, Web Success
• Tags: Behavioral Targeting, Brand Awareness, Click Through, Demographics, Facebook profile, Gmail, Marketing Campaigns, marketing strategies, Online Behavior, Online Branding, Online Marketing

By Janette Speyer and Alison Brown, Web Success Team

The Internet is about to change. Are you ready for the switch? ICANN, the Internet Corporation of Assigned Names and Numbers, has been working on a domain overhaul that will allow you to have a Top-Level Domain (gTLD) that uses a .yourbrand extension instead of .com, .net or .org. This change has the potential to open the door for endless online branding possibilities. For Coca Cola, they can purchase the extension .coke and then create a number of different URL’s that help build their brand.

On January 12, 2012, the world’s largest branding revolution will begin, as ICANN will start accepting gTLD applications. Prices for owning the rights to various domain’s is very pricey and opens the door to a number of bidding wars for companies fighting for rights over general domain names.

Continue reading “.YourBrand…Are you ready for the ICANN domain switch?” »

• Posted by: WebSuccessTeam under Branding, Business, Marketing, Online Marketing, Search Engine Marketing, Web Success Team
• Tags: Brand, Branding, Domain URL, Domains, gTLD, ICANN, Internet, Online Possibilities, Top Level Domains, URL, Web Success Team, Your Brand