Thank you for taking the time to read the article and comment. Yes, List building is a key ingredient in lead generation. Also getting your website in direct response “shape” with clear, concise benefits oriented copy and calls to action are essential to converting leads to sales or at least further inquiries and dialogue. Two-way communication is critical. In the end, people respond to people. We’re not just click machines.

I would add that the most basic marketing element may however be missing from your list, List Building (on the site).

Spending time and money to drive people to a website that has no “call to action” and no mechanism for building the businesses list of prospects and then developing relationships with those that engage is in my opinion a waste of time and money.

I have seen so many small businesses sucked into pay-per-click campaigns when their websites or landing pages were missing the list building elements and structure. This is very wasteful as you only end up with the “ready buyers” (3-6% of the visitors) and none of the prospects (90-97% of the visitors.).