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Archive for November, 2009

November 24, 2009 at 7:07 pm

A Thanksgiving Feast of Social Media

By Kristin Tomlinson-Web Success Team

Thanksgiving dates back to 1621, when both the Mayflower Pilgrims and the American Wampanoag Indians shared 3 days of celebration for conquering their harsh environment and feasting with new friends in a new world. Today, Thanksgiving is a time where people come from near and far to reconnect, rejuvenate, reflect and rejoice. Thanksgiving is one of the few times of the year that can be classified as a social holiday. People actually have a reason to get back in sync with someone they’ve lost touch with or possibly repair old ties that have previously been severed.

Like Thanksgiving, social media gives people the tools to reconnect and stay in touch. Instead of a wooden table decorated with lavish decorations and dishes, people gather around electronic devices adorned with various forms of networking sites and portals that enable people to get plugged in and unite. Thanksgiving and social media networking draw similar parallels, bringing people together for practical purposes, whether it be eating or solidifying business deals, cooking meals or cooking up interesting tweets and Facebook chats.

Just as Indians and Pilgrims from distant lands came together on common ground to harvest their bounty, people from various parts of the globe join forces in a “cyberspace” field to prosper for business and networking purposes.

Thanksgiving is also a time for welcoming friends and neighbors into your home to get better acquainted and make existing bonds stronger. Similarly, Facebook, LinkedIn and Twitter were all designed for people to welcome others to their homepages and websites and get reconnected.

Proclaimed a national holiday by President Abraham Lincoln, Thanksgiving has morphed into an international event celebrated by Americans and their friends across the globe. In contrast, social media was founded by a few daring entrepreneurs and has exploded into virtually millions of household and businesses throughout the world wide web, granting a ton of web success.

Thanksgiving only comes around once a year, but by incorporating online marketing into your everyday life, you can have a reason to celebrate daily. You certainly have a reason to give thanks because social media is known for giving back. It can help businesses reach more customers, boost their sales and give them an edge on the competition. Social media can sit at the proverbial head of the table, and allow consumers to feast on success and profits (instead of turkey and yams).

Both Thanksgiving and social media gives us a reason to celebrate and bring us closer together. But unlike our historic ancestors, we hope our brave new social world will lead to better and more understanding between people of all ethnicities and cultures. Happy Thanksgiving.

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Web Success TeamAttention fellow fans and friends of the Web Success Team Fan Page! We have recently posted an exclusive report regarding specific points of “How Facebook Can Help Your Business – A Few Proven Results” and we want to offer it to our fans first.
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To your Web Success
The Web Success Team

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SEOmoz Wynn WereWolf Party

Matt Cutts at the SEOMoz Spam Party

Matt Cutts at the SEOmoz Wynn WereWolf Party. Wearing a T-shirt that says: “Life would be easier if we could mark people as spam”. Be careful! Don’t say a word! Google and Matt Cutts could mark you as spam. The way they are going, they could very well create an algorithm that could just do the job.

I was wondering why this T-shirt didn’t create the “buzz” that his recent hairdo created!

See more pictures on The Web Success Team Facebook Fan Page

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November 11, 2009 at 1:29 am

Tweeting it up #Pubcon

Pubcon got off to a good start today at the Las Vegas Convention Center. After a little confusion as to where the whereabouts of the conference we got settled into the first session of the day: In-House SEO, a rehash of the same topics covered last year moderated by Melanie Mitchell.

Next session covered Twitter and Microblogging and was by far the best session of the day. Jon Henshaw and David Snyder gave excellent presentations showing us how to set-up an Online Marketing Campaign from start to finish using some combination of twitter tools like SocialOomph (for scheduling tweets and DMs), WildFireApp and BlvdStatus (for statistics) to name a few.

Further discussions included how to get quality followers as opposed to random tweeters. To sum it up, quality always beats quality where Twitter is concerned.

I personally took some time in between to catch up with some much needed CSS and HTML coding updates. Speakers Todd Keup, Ted Ulle and Dave Werth shared new tricks with CSS3 (still not compatible with all browsers!). Check out CSS3.info and CSS.tricks.com.

Missed out on the afternoon session: Top Shelf SEO, the room was so packed out it could barely fit another soul. I guess that soul was yours truly.

Moved on to Experts on PR and Twitter Session, a rehash of the above, this time using public relations campaigns through Twitter. Some good PR monitoring tools were shared like: SocialMention, PitchEngine and TweetEffect.

It’s good to be back at Pubcon, always a great place to network and meet new people. More to follow later

@websuccess

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By: Kristin Tomlinson

What exactly is productivity and how is it measured? In regards to a single business day, in the past, it’s how much paperwork you can skim through, complete, and finish, or how many cold calls you can make in a designated hour. But maybe, just maybe it can be classified in retrospect to how many social networking sites you connected or marketed to within an hour and how you were able to increase your sales and traffic by a certain percentage. Even though most business gurus would prefer the latter, certain businesses are still banning social networking sites from the work place.

Working Network Smart Produces Benefits

Of course, there’s the concern that, if given open access to sites like Twitter and Facebook, most workers would spend the workday tweeting or wall posting about unrelated and inappropriate topics, completely irrelevant to their work or tasks at hand. But, if implemented in an effective and appropriate manner, these sites can actually help a business instead of harming it. Social Networking has helped some of the major powerhouses reach unforeseen markets and consumers; has guided small businesses into bigger territories and playing fields; and it has even helped a presidential candidate sweep his competition in the general election and stake a 4 year claim to 1600 Pennsylvania Avenue.

Equal Rights For All

Emails and cell phones have been around for a years, yet they fall into the same category as Facebook and Twitter when it comes to social media and distractions. They too can contribute to straying far from the workload sitting on your desk, but they haven’t been banned, so why should social networking sites? Cell phones and emails are two primary components that help guide a business in getting goals accomplished and deadlines met, but they can also contribute to interfering with work and mingling with fellow co-workers. Social media marketing sites cannot be patronized and shunned when they can provide just as much (if not more) business, productivity, and web success that other media outlets can.

Embracing New Technologies Increase Productivity

Yes. There’s the possibility that workers will abuse these social networking sites, but by banning such sites, you are inhibiting the possibility of further growing a business and helping it prosper. Allowing an open environment that allows access to these sites will only create a more comfortable workplace to share ideas and thoughts of how to better a business, see results faster, and make it stronger. Businesses are being unproductive by avoiding such sites like the plague. By embracing such social media networking tools, businesses can take advantage of the endless benefits and power it can bestow.

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