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]]> By: WebSuccessTeamhttp://www.websuccessteam.com/WSTblog/2010/02/major-player-in-the-field-of-sports-marketing/comment-page-1/#comment-461 WebSuccessTeam Thu, 04 Feb 2010 23:30:31 +0000 http://www.websuccessteam.com/WSTblog/?p=391#comment-461 Thanks for the feedback, Greg. I agree, I always say that social media is one of many marketing tools. Nice meeting you too! Thanks for the feedback, Greg. I agree, I always say that social media is one of many marketing tools. Nice meeting you too!

]]> By: Greg Imlayhttp://www.websuccessteam.com/WSTblog/2010/02/major-player-in-the-field-of-sports-marketing/comment-page-1/#comment-460 Greg Imlay Thu, 04 Feb 2010 20:51:49 +0000 http://www.websuccessteam.com/WSTblog/?p=391#comment-460 Great point - social media definitely does have a bigger role to play in the marketing mix. Will it be first or second priority in advertising, as you ask? I don't know either. But the point that I would like to add is that the marketer must always remember who his or her audience is, and that each audience is tuned in to the world differently. As I point out in my most recent blog post, there's even plenty of arguments for direct mail. Great point – social media definitely does have a bigger role to play in the marketing mix. Will it be first or second priority in advertising, as you ask? I don’t know either. But the point that I would like to add is that the marketer must always remember who his or her audience is, and that each audience is tuned in to the world differently. As I point out in my most recent blog post, there’s even plenty of arguments for direct mail.

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