Archive for April, 2010
April 29, 2010 at 12:44 pm
By Bob Speyer, Web Success Team
One of my all time favorite movies is Rodney Dangerfield’s, Back to School, about a father who returns to attend college along side his son. While the parallels are not even, the dawning of the Internet Age has left us wide-eyed and scrambling to attend an online marketing event and monetize our knowledge.
Going “back to school” is a given for online marketers. Learning never stops, and in the online environment, it’s all about change, innovation, emerging technologies, strategies and tactics. You need to keep up-to-date.
Don’t Accept the Hype
With so many established or new conferences, seminars and trade shows to choose from, where do we separate the snake oil from the Holy Grail? Who do you believe and how much is value blended with true educational content?
Like with any product or service you are considering to purchase, research comes first. Let me share my views and insights in helping you decide which events you should attend.
Guidelines to Help You Decide the Right Event for Your Business:
Is More Better? The most expensive conferences are not necessarily the best. Sometimes, multiple day conferences are too overwhelming, fatigue sets in and learning declines. I am a firm believer in attending intensive one-day seminars with multiple speakers or an online series of events spread over days or weeks where you can listen to archived sessions.
Match Needs with Topics. Stay focused and determine if the topics will directly benefit your company’s marketing vision and deficiencies. One main criterion I use in selecting an event is if there will be in-depth case studies that implement theory and tactics into actionable results. Too often have I attended sessions where speakers cite studies, but do not back up their statements with concrete examples.
Research the Event. Find out about organizers, sponsors, speakers, and yes, fellow attendees – past and present. Read blog posts about past and upcoming events. Use social media to ask what others valued most from the event. Pay attention to the negative comments as well.
Set Clear Objectives. After choosing which event to attend, have an advanced game plan. Detail ten things you want to achieve or take away. It’s not enough to listen to lectures and interact with attendees. Ask relevant questions to benefit your business and network to make contacts you can actually use post-event.
Implement What You Learn. Knowledge for knowledge sake is an admirable pursuit, but we also live in the real world. Don’t forget to implement the strategies and tactics you learned to improve your business or to enhance your marketing efforts.
Two Recommended Online Marketing Events
The Web Success Team will be attending two online marketing events in May 2010: The Online Marketing Virtual Summit and the Social Media Success Summit. Both events are online. One is free, while the other charges. We recommend both as excellent learning centers that provide educational content for the novice to the marketing veteran and are excellent value for the money and time.
The Online Marketing Virtual Summit is a free one-day event on Thursday, May 27. The event showcases eight online marketing areas including Social Media, Search Marketing, Web Analytics, Integrated Marketing, Online Advertising/Mobile, Website Content, Email Marketing and Demand Generation. Featured speakers represent a good cross-section of the online marketing community from Google, Wharton Interactive Media Initiative,Intuit and Kodak, to name a few. If you can’t attend the live event, register anyway, and you can listen to the archived sessions at a later date. I’ve previously attended the Online Marketing Summit one-day, in-person event, and was impressed with the educational content, speaker interaction and absence of vendors trying to sell you something.
The Social Media Success Summit is more ambitious, stretching over three weeks from May 4-25 and includes social media gurus Guy Kawasaki, Mari Smith and Michael Stelzner along with marketers from Home Depot, Dominos, Whole Foods and Best Buy. These recognized authorities will reveal the latest techniques and proven business-building tactics you can use to immediately benefit from social media. It should be a virtual brain-fest of great information all for $597.
We Want to Hear from YOU!
For those of you who will attend these events, I welcome your feedback. Send reactions to bob@websuccessteam.com or comment on this post. I will incorporate your feedback in a follow-up review of the Online Marketing Virtual Summit and the Social Media Success Summit. To your web success!
April 27, 2010 at 11:42 am
By Alyse Speyer
Every person in America has bought something that either broke or stopped working after a few days. Because of this, today’s customers want to feel reassured that you are selling quality products and services. Customers do not want to lose money or feel like they’ve made a bad decision. The best way to assure customers is to have good, strong testimonials.
If a business has happy customers and a lot of return clients, it should have testimonials. You wouldn’t hire a contractor to remodel your house without checking references. Therefore be proud of the work you do and get some testimonials. Customer testimonials will help increase sales as well as boost the confidence of potential customers.
The Difference Between Good and Better
In order to have testimonials work for you and increase clientele, you must be careful how you phrase them. Testimonials are a marketing effort, which means that they need to be geared toward making your company look spectacular. For example instead of writing “I love their vitamins,” write “Taking these vitamins everyday gives me lots of energy and keeps me feeling great all day long.” The latter testimonial is a lot more eye-catching and will be more effective in gaining a customer’s confidence than the former. Ask customers who are willing to write testimonials to be specific.
Cherry Pick Your Testimonials
If you don’t have any testimonials, check your company’s email inbox for customers who sent compliments. If you can’t find any ones you like, look at your client list and find out who is buying your products and at what frequency. Call or email a handful of your best customers and ask them to write a specific testimonial. Have them send a picture as well. This will give potential customers further reassurance of the validity of the testimonial.
Testimonials will not only improve your business, but will also improve your company’s image as one that values customer satisfaction. So make the effort to get some strong testimonials.
Four Tips for Effective and Eye-Catching Locations
As we build our new website, we’re making sure to keep these four tips in mind to help improve our testimonials page.
1. Once you have the testimonials, you need to figure out where to put them on your site. Placement is key, particularly when using flash. You want your testimonials to give maximum impact. The most common place on a website is for them to have their own navigation button titled either “Testimonials” or “Rave Reviews.” This way more testimonials can be viewed on their own page.
2. Another option is to use flash testimonials on a sidebar on the homepage along with the customer’s name, job title and company or logo. If you are using the testimonials in the masthead, they should rotate every 7-10 seconds then stop after all testimonials are shown. You don’t want a testimonial to be so distracting that it takes the emphasis off of the content and what you are selling or offering. By having the flash cycle stop, you are allowing viewers to see the testimonials and then freely look at the content without the excess flash.
3. An alternative way to present testimonials is to sprinkle them throughout the site, highlighting them within the content – using graphics, such as a color block background, upper and lower bar, etc. These visual stops are equally effective in reinforcing your credibility and can act as an additional selling point for specific products or services.
4. If you have the option for audio or video testimonials, this can be very effective in boosting your company’s credibility. Audio is easy to record using Audio Acrobat. Video, on the other hand, requires more thought to positioning and angles. If you are at a trade show or with a client, you may want to pre-plan these testimonials for more impact.
Remember that in order for a testimonial to be effective, it needs to be specific, believable and placed in a credible location. With these four tips in mind, your testimonials will build customer confidence and web success.
Grow Your Business Online: These tips are meant to be used as a guideline to improve traffic to your site, increase your conversion rates, help turn visitors into buyers, and keep you ahead of the competition. Turning to a web marketer can ultimately save you time and money and increase your success online. The Web Success Team has many proven marketing strategies and techniques that can be viewed at http://www.websuccessteam.com. The Team would be happy to discuss your web marketing needs with a complimentary consultation and web marketing assessment of your current site. Simply mention this article when contacting bob@websuccessteam.com or call 818-222-5643 for an appointment. Please visit our Facebook page or follow us on Twitter for more information. To your web success!
April 22, 2010 at 2:03 pm
By Kristin Tomlinson and Bob Speyer
Facebook is constantly adding new features and applications to allow people to be more interactive on the web. At the F8 conference in San Francisco (where Facebook developers and entrepreneurs market the future of personalized and social technologies), Facebook founder and CEO Mark Zuckerberg unveiled a new feature that will encourage people to become more interactive with their friends on some of their favorite websites. This new application will help advance users social experience by allowing people to participate more not only on Facebook, but on the worldwide web as well. The idea is that other web sites will drive traffic back to Facebook, and in turn receive traffic from Facebook.
How Much Do You “Like” a Website?
This new feature functions through the already existing “like” button on Facebook. The “like” button will appear across the web on various websites like Pandora, CNN and Yelp. When you go to these websites and click the “like” button, a link to that specific page or article will be added to your Facebook profile and that story will be shared with your friends on your newsfeed, profile etc. For example, if you “like” an article on yelp, it will automatically be distributed to your friends on Facebook. The feature will also show you which of your friends have already “liked” a particular website, shared and commented on.
Coming to a Website Near You
This new “like” button is popping up across the web and is giving people a chance to connect with the things they really care about and share that experience with their friends. It is offering an opportunity for Facebook users to develop a more personal and social experience the minute they arrive on their favorite sites. This new feature is just one of many that will be making their way to the Facebook surface in the coming months. It’s a minor glimpse of all the new tools, techniques and gadgets that are evolving everyday that are being created to aid in business growth strategies and help improve networking, marketing and advertising capabilities.
Grow Your Business Online: These tips are meant to be used as a guideline to improve traffic to your site, increase your conversion rates, help turn visitors into buyers, and keep you ahead of the competition. Turning to a web marketer can ultimately save you time and money and increase your success online. The Web Success Team has many proven marketing strategies and techniques that can be viewed at http://www.websuccessteam.com. The Team would be happy to discuss your web marketing needs with a complimentary consultation and web marketing assessment of your current site. Simply mention this article when contacting bob@websuccessteam.com or call 818-222-5643 for an appointment. To your web success!
April 20, 2010 at 2:52 pm
By Bob Speyer and Kristin Tomlinson
Transitioning your desktop site onto a mobile device is one of the most important moves companies are now implementing. Embracing mobile is one of the fastest growing segments in the web world, and if done correctly, could be extremely profitable for your company. However, be advised that the mobile system is so diverse with its various browsers, screen sizes and connections — that your site needs to be compatible for mobile. To master this technology shift, here are a few tips to keep in mind when making your site mobile friendly:
The Importance of WYSIWYG
When styling your site to view on mobile phones, it is very important to stick to relative units like percentages and ems. They are considered the “best” units for sizing fonts and layouts in CSS. There’s no way to foresee what mobile devices people are going to be using, and these units are very convenient because they adapt to the users mobile screen and are great for making a long-lasting, quality design on every phone. It’s also crucial to make sure the visual layout on your desktop site matches with the one on your mobile site. This will make your brand consistent, stronger and reassure mobile visitors that they’re looking at the same company. Finally, you want to stick to minimal page transitions and scrolling. This will ensure that shorter time is spent in looking at the content.
Downsizing for Bigger Results
Don’t try and squeeze big, elaborate desktop-sized images onto 2-inch screens. Make sure to resize the images before transferring them over to your mobile site. Two great strategies to use are to resize the images on the web server so that they take up 90% less time to load AND to make sure you link the optimized image to the original size just in case visitors want more information on the specific image.
Rethink Links
On desktops, websites have the freedom of space and size to view their numerous pages and links. But on mobile devices, these options will not work. Remember, visitors have short attention spans, and in order to decrease the bounce rate, you need to decrease the number of pages and navigable links. When making a site “mobile friendly” try to focus on a few key areas of the web site that really accentuate the company and its business. Make sure to include (and prioritize) mobile-specific items. For example, including a “Contact Us” link is necessary because countless users will visit your mobile site looking for your phone number, email and office address. Or have a search bar so visitors can easily access the information they require.
Limitations of Mobile
Because the technology is fairly new and still in transition, it is important to note that some mobile devices do not support the downloading of content in certain formats. So what may appear as the “full site” on an iPhone, may appear as a list of links on a Blackberry. Browser compatibility is still one of the main issues limiting mobile search viewability. In developing the mobile site, it is key to have it tested on multiple browsers and mobile devices to ensure optimum performance.
Measuring your mobile audience is extremely important and vital to your online success. By being informed on what devices your audience and potential customers mostly use will affect your mobile design decisions. For example, if your mobile audience is 90% Blackberry and iPhone, you shouldn’t worry too much about Android compatibility.
Mobile Is Calling You!
Mobile devices are quickly becoming an essential part of the web marketing mix, with businesses making the virtual leap to mobile devices. And studies show that this mobile phenomena is a fast growing segment. People are on the go and they need the flexibility of mobile access. Keeping up with technology trends and implementing mobile search will enhance your business prospects and keep you on the cutting edge. Assume your competition is already using mobile — so should you!
Grow Your Business Online: These tips are meant to be used as a guideline to improve traffic to your site, increase your conversion rates, help turn visitors into buyers, and keep you ahead of the competition. Turning to a web marketer can ultimately save you time and money and increase your success online. The Web Success Team has many proven marketing strategies and techniques that can be viewed at http://www.websuccessteam.com. The Team would be happy to discuss your web marketing needs with a complimentary consultation and web marketing assessment of your current site. Simply mention this article when contacting bob@websuccessteam.com or call 818-222-5643 for an appointment. To your web success!
April 15, 2010 at 2:57 pm
By Bob Speyer and Kristin Tomlinson
A few exciting new tools have blasted onto the web that are being used to advance the Twitter market and attract advertisers and users toward new markets. Even Google has entered the Twitter universe and further support the view that Twitter is a marketing tool that is here to stay. Advertisers can now reach users who can in turn be paid for supporting the advertisers efforts. Users can also increase their customer base and connect with more relevant Tweeters. Here are a few innovative tools and their features that will motivate you to tweet and keep the Twitter buzz alive:
Promoted Tweets: Twitter has just announced a new revenue-generated ad model called Promoted Tweets. It connects advertisers with tweeters. Advertisers can use the same 140-character messages to promote their brands and will appear on users Twitter pages. Tweeters can then earn money for spreading the tweet a to their followers, thereby going viral. Advertisers create and make an offer to tweeters, who in turn write tweets and include links to advertiser’s sites. Sponsored Tweets then will make electronic payments to the tweeter participants.Starbucks is already on board with this new Twitter tool and their sponsored posts will appear atop user-based searches that relate to their product.
Replay Popular Tweets: Google is now allowing people to rewind time and check out popular tweets through their Google Replay feature. You can now focus in on any point in time and replay what people have tweeted about on various topics that made headline news the previous months and later back a few years. By indexing all the most popular tweets, Google is allowing people to go back in time and see how people expressed their opinions and how they reacted to particular events on Twitter — all good marketing information.
Find and Follow Twitter Users: Google is supporting Twitter by rolling out their new Google Follow Finder tool. In brief, it displays a list of Twitter members who are not yet on your “following” list and gives you the option of whether you want to follow them or not. This will allow you to follow twitters who are in your target market with the “hope” of having them follow you as well. The lists are created using public following and follower lists on Twitter. The best part about this tool is that you can use it without ever logging onto Twitter, all you have to do is just enter you Twitter account name on Google Follow Finder. So now the next time you want to find people to follow on Twitter, you can choose which are interesting to follow and those that aren’t your target market.
These new options express the ever-expanding Twitter world and are designed to help organize all the overload of information that is generated by Twitter. This will help users organize their accounts in more useful and efficient ways. It will also allow Twitter users to drill down to locate users to your choice and become more selective and effective in reaching and expanding your base.
Grow Your Business Online: These tips are meant to be used as a guideline to improve traffic to your site, increase your conversion rates, help turn visitors into buyers, and keep you ahead of the competition. Turning to a web marketer can ultimately save you time and money and increase your success online. The Web Success Team has many proven marketing strategies and techniques that can be viewed at http://www.websuccessteam.com. The Team would be happy to discuss your web marketing needs with a complimentary consultation and web marketing assessment of your current site. Simply mention this article when contacting bob@websuccessteam.com or call 818-222-5643 for an appointment. To your web success!
April 13, 2010 at 1:25 pm
By Bob Speyer and Kristin Tomlinson
What Are Hashtags?
Once you’ve begun the process of using Twitter, you’ll begin to notice phrases embedded in people’s tweets that are known as “hashtags.” A hashtag is a word or phrase in a tweet that has a “#” prefix (the “#” is a “hash” symbol, hence the root of the name). A hashtag is an easy way for people to search tweets that have a similar topic, a similar interest or can be targeted towards a specific geographic area or audience. For example, if you search on #AmericanIdol, you’ll get a list of tweets and fans related to that TV show.
How Hashtags Can Be Used to Market Your Business
Businesses are jumping on the “hashtag” bandwagon because they’re beginning to see a major payoff in how much hashtags increase brand awareness and sales. Hashtags are used in a variety of ways to gain more brand recognition. Hashtags can be used to promote an event that your company is putting on or to advertise the launch of a new and exciting product so that consumers, fans and readers can follow it. A hashtag can also be attached to an already existing hashtag i.e.; #websuccessteam #onlinemarketing for more exposure. Finally, hashtags are often used to target a certain demographic and offer products and services to that specific clientele.
5 Reasons to Use Hashtags in Your Tweets:
Here’s a list of some reasons why hashtags can be useful in tweets:
1. To Stay “In the Know”: Companies and businesses alike use hashtags as a communication tool to stay connected with employees via twitter to make sure their staying on top of specific tasks and make customers more aware of company news and changes in business.
2. To Connect: Hashtags are a great tool to utilize when you want to connect to a certain audience or specific topic of interest to you. For example, many people used “#stimulusbill” in their tweets when they wanted to discuss and get other opinions on that issue.
3. To Network: If you plan on attending a venue or event for work (or pleasure), using a hashtag is a great way to meet people that may be attending the same event and to connect with them. Whether you’re attending a concert or conference, adding a hashtag with the name of the event is a great tool to see who else plans on attending.
4. To Get Updates: Hashtags are a great way for people to get the latest news and “up-to-date” stories regarding earthquakes, fires and natural disasters. “#Haiti” was a major trending topic to raise awareness and promote relief efforts.
5. To Follow Trends: To see the latest changes in peoples interest, important topics, or controversial issues, hashtags are a great way to follow popular topics that are of particular importance to certain people on a particular day.
Follow the Trend
Hashtags are a great way to unite tweets from around the globe that are centered around a particular topic of particular interest. Hashtags are a great way to promote business and community by helping others who seek to find similar content discover your Tweets.
Hashtags are platforms used to express opinion and knowledge on a wide variety of content. Placing a hashtag in Tweets is extremely popular and is a great tool that can be incorporated into your personal and professional life.
Grow Your Business Online: These tips are meant to be used as a guideline to improve traffic to your site, increase your conversion rates, help turn visitors into buyers, and keep you ahead of the competition. Turning to a web marketer can ultimately save you time and money and increase your success online. The Web Success Team has many proven marketing strategies and techniques that can be viewed at http://www.websuccessteam.com. The Team would be happy to discuss your web marketing needs with a complimentary consultation and web marketing assessment of your current site. Simply mention this article when contacting bob@websuccessteam.com or call 818-222-5643 for an appointment. To your web success!
April 8, 2010 at 12:51 pm
By Bob Speyer, Web Success Team
When budget and marketing get together, it can sometimes feel like playing tug-of-war. This only has one outcome – no increased revenue. Isn’t it time to stop tugging, and start utilizing proven online strategies with higher returns? When sales are down, marketing should increase in order to attract new customers and generate income. Take a risk, so to speak. Marketing should be a priority everyday of the year. There are two types of marketing that will help you to categorize your strategy and organize your clientele: push marketing and pull marketing. Think of these as forces influencing your prospective customers while they stand in your doorway or web portal. You can either push them or pull them through the door.
When to PUSH: Push marketing is where you develop strategies to reach out to existing marketing or distribution channels to promote your products and services. In other words, a company will market its brand to a wholesaler who will then market the product to a retailer who will sell it to consumers. Or it can be affiliate marketing where you reach out to their clientele as a recommended vendor. This type of marketing might include incentives such as discounts, bonuses, commissions, “invite a friend and receive special” offers, etc. It is a more a social networking form of marketing.
How to PULL: Pull marketing is more attention-grabbing because it shows consumers instant savings such as “buy one get one free” or “half off.” The idea here is to create a sense of urgency so that the customer will come and buy now. Both are needed for successful marketing, because each strategy attracts a different type of consumer. Push marketing will attract buyers who consider peer opinions and social response whereas bargain shoppers will be more likely to buy from pull marketing tactics. You and your marketing team can decide whether or not you want to overlap these strategies or interchange them throughout the course of the year.
Web INCENTIVES: How can we implement push-pull strategies over the web? In web marketing, the more emails and contact information you can capture from prospective clients, the better. Therefore opt-in buttons are an easy and successful means to acquire consumer information. Use push or pull marketing for ideas for incentives. For example, push marketing could be “Sign up a friend NOW and receive an additional bonus offers.” Once information is captured, you can then use it to send out other promotions, newsletters, press releases, etc. that will add a degree of interest and hype to customers and even drive traffic to your site.
There are many reasons how and why people buy or select your products and services over the competition. Employing both push and pull marketing strategies will get more people through the door and buy. Using a combination of both will reach the harder to convince buyer. Remember, everybody buys; it is just a matter of from which company!
Grow Your Business Online: These tips are meant to be used as a guideline to improve traffic to your site, increase your conversion rates, help turn visitors into buyers, and keep you ahead of the competition. Turning to a web marketer can ultimately save you time and money and increase your success online. The Web Success Team has many proven marketing strategies and techniques that can be viewed at http://www.websuccessteam.com. The Team would be happy to discuss your web marketing needs with a complimentary consultation and web marketing assessment of your current site. Simply mention this article when contacting bob@websuccessteam.com or call 818-222-5643 for an appointment. To your web success!
April 6, 2010 at 11:43 am
By Bob Speyer, Web Success Team
Visitors come and visitors go, but rarely do they leave without forming an opinion or making a decision. It’s the first impression of your website that’s your foot in the cyber-door. The most important component in putting your best foot forward is to make that lasting impression to motivate them to contact you and take it to the next level in the sales cycle.
Webpage design and branding are the two most important tools for online businesses that are starting out or reworking their image. However, there are many things to avoid when designing a new site or revamping an old one. Here are a few great tips that will help your site create more viewer interest.
Comfort with Consistency
Being consistent with your design and brand is of utmost importance. Keep one branded design for all pages – including your blogs. Changing a brand look from page to page, can damage a company’s marketing strategy and confuse surfers. The idea is to keep everything consistent so that surfers create a memory of your company’s image. This means don’t change colors or branding images. If you have navigation buttons at the top of your homepage, then keep them at the top for all the inside pages. You want everything on your homepage and inside pages to be clear, easy to use and consistent. Do not move around your navigation buttons from top to left or remove them from any inside page. This will confuse surfers and push them away from your site. To keep them searching your content, all links should be placed in the same order and in the same position on each page. If you have a lot of pages and want to more than six or seven navigation buttons, drop-down panels can be very effective and help to keep your site organized.
Success with Simplicity
There is beauty in simplicity. That’s why people leave the stressful and busy city life to vacation in areas with a more natural and calm feel. The same goes for a website. People do not respond well to flashy tricks, funky do-dads and swirling objects. Stay away from the unnecessary. Remember, content is what people will be looking for, not flare and moving images. This is not to say you can’t have video or audio on your site, which can help drive traffic, rather to keep your site as simple and stress-free as possible. Take Google for example. Its use of white space is what made it one of the lead search engine sites. Google users also have the option to personalize their Google for an easy to use experience. The simpler your site, the more likely surfers will stay.
With these two factors in mind, you can build a fresh website with consistent and simple formatting and well-branded content. The way to attract visitors and to keep them coming back for more is to create a positive company image. Surfers will remember your brand as long as you stay consistent and keep it simple.
Teamwork Builds Web Success
The Web Success Team specializes in building and marketing strong and clear branding strategies that take full advantage of the latest developments on and offline. We have over 28 years of experience helping businesses and corporations develop, market and promote their brands.
By Bob Speyer, Web Success Team
A medical revolution is already under way, but it’s not what you think. As government and industry sort out the Health Care Reform Act, there has been a quieter medical revolution everybody will benefit from — Republicans, Democrats, Independents; basically anyone with a pulse!
It’s called the HITECH Stimulus Package. This government-funded incentive program comes in the form of revamping electronic health record systems that will help doctors become more efficient and effective in serving their patients.
New Website to Educate and Transition Medical Practices
With the launch of All Medical Solutions new website, doctors have access to the information needed to help them transition their practice to EHR. All Medical Solutions is on the leading edge of this digital medical revolution. Positioned as the one-stop EHR transition specialist, AMS will ensure understanding, implementation, compliance, systems transition, and stimulus reimbursement.
The task of the Web Success Team was to develop the All Medical Solutions brand into a powerful and informative website that is responsive to the medical professionals desire to understand how the HITECH Act will impact their practice. The centerpiece of the website is a complimentary Webinar to educate and address questions and concerns of doctors and medical administrators — and draw attention to the client’s services.
Clarity and Design Build Confidence
Because clarity was a paramount consideration, we designed the navigation to emphasize the main components of the stimulus program in large easy to read buttons: What is the HiTech Act? Do I Qualify? Maximize Your Reimbursement. Our Promise. Medical FAQs . Another set of prominent navigation buttons included: The Transition Process; Free Consultation; Upcoming Events.
The site is very clean and white with two-tones of blue, light and dark for highlights. The content is crisp and in short paragraph bursts with accompanying subheads. Each page clearly explains the main stimulus issues, explains the benefits of the new digital system and identifies the advantages of using the client’s services. The Team also created their logo to emphasize strength in designing the medical designation AMS with the tag All Medical Solutions in smaller print blocked below the initials.
The AMS website is not only easy to navigate and inform at a glance, but it also encourages the visitor to want to learn more. The installed content management system allows the client to update content and images and reduce maintenance costs. The site is fully optimized for the search engines and has the appropriate keyword rich content.
A Win-Win When Client and Customers Connect
Finally, the main focus of the website is to generate brand exposure and allow medical professionals the opportunity to connect with All Medical Solutions through their informative webinar, conducted by a recognized health IT futurist. The webinar will give the attendees the opportunity to contact our client in finding out more about transitioning their practice to EHR and take advantage of the stimulus package.
In the end, it’s a win-win for our client and their medical marketplace. When both parties find benefit when their individual needs are met.
The Web Success Team specializes in developing and marketing direct response websites that take full advantage of the latest developments on the Internet. The Team has an arsenal of effective web strategies, online marketing tools and proven customized social media techniques to promote your products and services. And we’ll show you ways to increase the amount of qualified traffic to your site.
For more tips, tools and articles of interest, become a fan of the WebSuccessTeam Facebook page and learn more about online marketing, SEO and social media. Contact the Team today for a complimentary consultation to your web success.
