Archive for July, 2010
By Bob Speyer, Web Success Team
Networking is the lifeblood of new business. Where to go and how to go about it is a question everybody asks and wants the panacea. So we decided to do ask our Linkedin readers to find out what our business readership has experienced as the most effective ways they network. Here are some of those findings:
Social Media Sharing
Social media sites were some of the most popular responses with LinkedIn being the number one business networking sites, followed by Facebook, StumbleUpon, Twitter, SlideShare (where professionals and business upload their PowerPoint presentations and is one of the 1,000 most visited sites on the Internet) and Business Exchange (similar to LinkedIn, where you can share information with other business professionals in a variety of categories and industries and reach decision makers).
Continue reading “Networking Tips: Real People Real Opinions” »
By Bob Speyer, Web Success Team
You are getting thousands of hits but no conversions. Why? You have done your homework, your website is up and running, and your site has been thoroughly optimized for search (SEO) and marketing (SEM). Here is why:
Confusion Leads to Desertion
First, you have to rethink how you do business online. An effective website is one that entices and motivates the viewer into taking action. It’s not about the “wow” factor. It’s about getting them to respond. The messages have to be clear, simple and direct(ed). If you have so much information, the visitor won’t grasp anything. Confusion leads to desertion (of your website).
Continue reading “How to Motivate Visitors to Take Action on Your Website” »
By Bob Speyer, President, Web Success Team
Field of Dreams
By now you probably have read numerous articles about driving traffic to your web site by implementing some proven techniques, such as SEO (Search Engine Optimization), Keyword Marketing, Pay Per Click, among others. But how many articles or techniques do you read on “How to keep visitors from leaving a website?” Chances are very few.
The adage, “If You Build It, They Will Come” may work for the movie “Field of Dreams,” but not necessarily in the real Web World. Like in the movie, there has to be a raison d’etre — a reason to keep watching, a baited hook. If you remember, the film featured baseball greats of yesteryear that tapped into the consciousness of the fan, giving people something of value, a need fulfilled or just plain curiosity. They will watch the game/movie transfixed for hours.
Continue reading “10 Web-niques to Increase Visitor Viewing Time!” »
By Bob Speyer, Web Success Team
BodyRock Sport by Kelly Dooley has combined sports fitness and fashion with an innovative line of active wear for women who don’t want to sacrifice style at the gym. Sports bras are ultra chic and also wearable for an evening on the town. When seen, or better still, when worn, they create a buzz among women who can’t wait to slip into her attractive sports bras, tanks and matching head / wrist bands. They all but sell themselves.
Great products… So how do we get the “buzz” going?
To penetrate the marketplace and get exposure, Kelly has asked the Web Success Team to help promote her outstanding product line using social media to spread the word.
Continue reading “Promoting Innovative Fashion Through Social Media” »
By Ellen Violette, the eBook Coach
The world of book publishing has been turned on its head. Like the newspaper and magazine industry, people are bypassing the more traditional medias and now searching the Internet for their information and education. Our habits in a few short years have dramatically changed. Today’s reality of getting a book to market can take years, if not at all.
Ebooks, on the other hand, are tailored made to today’s fast-paced, information hungry audience. Ebooks are shorter in length and to the point. They can be written in as little as 72 hours, position you as an authority in your field, help promote your services or draw interest in your company. Most ebooks offer self-help advice on a wide range of topics – from marketing strategies to motivational topics to growing an organic garden.
Continue reading “Ebooks – An Untapped Marketing Opportunity” »
By Bob Speyer, Web Success Team
Everyone wants to increase their social media followers quickly. Here’s a novel way to broaden your reach through a Facebook Fan Exchange championed by online marketer Michelle Hummel. It’s simple, innovative and most importantly stays true to the Social Media Mantra, “Give to Get.” Michele has used LinkedIn to promote this marketing concept. In only four months, Michelle has gone from 60 Facebook friends to just under 2,000 fans by promoting the Facebook Fan Exchange through 5 to 7 select LinkedIn groups.
How It Works: I Become a Fan, You Become a Fan
The strategy is very simple. First you join a LinkedIn Discussion Group, for example: Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators. Of course, the more groups you join and implement this strategy, the more fans you will corral. Then you follow these simple instructions:
- Continue reading “Facebook Fan Exchange to Target and Grow Your Followers” »
By Bob Speyer, Web Success Team
There were some marketing fireworks over the 4th of July holiday at the World Series of Poker Tournament in Las Vegas. Batman made his appearance as one of the entrants and turned the normally high roller tournament into a media frenzy.
Sure there were the predictable Hollywood and sports celebrities along with the well know poker superstars. People in amusing hats and sponsored shirts with their knuckle-duster rings and assortment of Vegas bling.
Continue reading “Why Wear a Poker Face When You Can Be More Effective Marketing as Batman” »
By Bob Speyer, Web Success Team
Social Media has definitely arrived when it has its own day. Thanks to Mashable, June 30 will now be engraved in Internet history. I remember when Earth Day got started. I was a student at Berkeley and saving the planet and protesting the Vietnam War was all the rage. Flash forward 40 years later. Yes we have another “gulp” war and the Earth still isn’t doing very well. The BP oil spill is in its 70+ day and counting. The old saying, “the more things change, the more they stay the same” seems to hold true.
Continue reading “Social Media – A Day of Opportunity” »
