Archive for August, 2010
August 31, 2010 at 3:01 pm
By Bob Speyer and Janette Speyer, Web Success Team
We move in a very fast paced world, these days and we are all forced to keep up. As technology progresses faster than the human brain we find ourselves paralyzed by lack of time.
I often hear my clients complaining about time constraints when it comes to implementing new technologies for their business. The general consensus is that they simply have no more time to get the job done. This translates to “I can’t learn this” or “I can’t keep up” and it can be quite daunting. However it is essential to keep up with changes and these happen no matter how much you want to blame this on a “lack of time.”
Continue reading “How to Overcome the “Too Busy” Syndrome” »
August 26, 2010 at 4:41 pm
Here’s the viewpoint from 2 women: One who’s been in the workforce for 33 years and one that’s been in it for 3 years. This article is meant to educate and be helpful.
By Kristin Tomlinson and Janette Speyer
With the Economy in a slump, more and more women are entering the workforce at a record rate. We don’t want to get too “motherly”, but with these increased numbers it’s important to remember your office manners and etiquette . . . We’re talking to you boys! Playful, witty comments that are meant to be funny may sometimes come off as tacky and distasteful. You can avoid the “eye roll” from women by becoming educated on what is considered “inappropriate behavior”, in addition to better alternatives on what to say.
Continue reading “Women In the Workplace and Sexual Harassment” »
August 24, 2010 at 5:11 pm
By Bob Speyer, Web Success Team
Most users of Facebook are underutilizing its power and reach. Why drive traffic to your website when you can market your brand and your products and services through Facebook. It makes sense. Since your customer base is already on your Fan Page, why not make it convenient for them to buy or entice them to find out more without leaving.
Continue reading “Ramp Up Your Facebook Marketing with Custom FBML Pages” »
August 19, 2010 at 4:55 pm
By Bob Speyer, Web Success Team
Facebook has just rolled out its new geolocation service called “Places” that will allow users to share their physical locations online, similar to Foursquare. Since both social sites will perform basically the same functionality, the difference resides in reach. Foursquare has about 2.5 million users and Facebook has 500 million, 150 million of which are mobile users. The benefits of location sharing will greatly expand to a broader audience through Facebook.
Connecting People with Places
Now Facebook users can use their mobile phones to check in to a business and then share it with their Facebook user base of friends. An optional service will allow users to find others in their geo local area who have recently logged in as well. There may be a few privacy issues concerning this, but if you don’t want to be found, simply don’t broadcast it! However, Facebook has learned from past privacy indiscretions and information will only be shared with friends and not open to everyone. There is a function that allows the user to turn this feature off, but by default it is programmed to be “on”. The question is not how the feature will be used, rather will it change social habits and how many people will actually use it and make it a habit.
Continue reading “Facebook Is Going PLACES” »
August 17, 2010 at 1:10 pm
By Bob Speyer, Web Success Team
The old adage, “there are lies, damn lies and statistics” has never been more true when it comes to social media marketing. We are such a numbers driven culture that we place ultimate value on statistical results — we equate higher numbers with better results. This works in many areas of life, particularly sports. In baseball, for example, careers are made based on batting average, home runs, number of saves or simply won-lost records.
However, when it comes to marketing and measuring results, there are many grey areas that aren’t so quantifiable. Not all is black and white with winners and losers. Are Social media numbers a good example of what constitutes a successful page? Obviously followers or fans are an important determinant to extend ones reach or measure a successful marketing campaign. We marvel at people who have 25,000 plus Twitter followers or 5,000 plus Facebook fans.
Continue reading “Social Media Controversy: Quantity vs. Quality to Gain Facebook Fans and Twitter Followers” »
August 12, 2010 at 2:21 pm
By Janette Speyer, Web Success Team
The Internet is a great Ouiji Board in predicting human behavior. Two events went viral this week that makes one question if we are working so hard for such little returns. When people buck the system, they become anti-heroes and gain something we are all looking for — recognition and appreciation. Here are the two cases-in-point:
Continue reading “Why Do We Work Soooooooooo Hard?” »
August 10, 2010 at 3:27 pm
By Bob Speyer, Web Success Team
One of the basic tenets of selling is the principle of “giving before you try to get.” Often times in our eagerness to market our products and services online, we bypass offering added value to our target audience.
It’s really about building trust and cultivating relationships. This has never been more important when using the Internet to market, network or sell. It isn’t always practical or expedient to meet and greet as today’s buyers almost prefer a little anonymity because they are inundated with spam, pitches and hustles. Simply put, they are gun shy. They build “firewalls” around their time and access. So the question becomes, how can you penetrate their shield and break down the barriers to get your message through?
Continue reading ““Give to Get” Tips to Build Fans, Followers and Customers” »
August 5, 2010 at 5:27 pm
By Bob Speyer, Web Success Team
Just about everyone can define Social Media today and almost everybody is beginning to realize that it is a powerful marketing tool. However I find that when it comes to understanding its expectations we seem to fall short. So here is a list of items that I think social media marketing is and what it’s not:
Continue reading “So What Exactly Is Social Media? Why Do We Need It?” »
August 3, 2010 at 1:29 pm
By Bob Speyer, Web Success Team
Having a small marketing budget does not have to be a limitation. To be an effective online marketer, you just need to be a little more resourceful. You already know what’s working and, more importantly, what’s not! So why not take advantage of the resources that are all over the Internet – namely your competition.
Sun Tzu, author of The Art of War said, “Keep your friends close but your enemies closer!” This directly relates to online marketing. By learning from your competition, you can greatly improve your bottom line.
Continue reading “Prospecting Your Competition to Improve Your Bottom Line” »
