By Alyse Speyer, Web Success Team

Marketing an iPhone app can be both overwhelming and complicated. Once you have an idea for an app, you’ll want to begin thinking about positioning your product within the marketplace. Remember, Apple is extremely picky about what iPhone applications they accept. Take a good look at the iPhone Development agreement when building your application.

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By Alyse Speyer, Web Success Team

There are a ton of articles on the power of Facebook for business and how to leverage social media. This is because Americans spend nearly a quarter of their time on social networks, a 43% increase from last year. Still for some businesses, marketing on Facebook can be overwhelming. Here are a few best practices and tips that will help you develop a seamless Facebook marketing strategy:

Find the Face of Your Brand

To keep your personal life separate from your business, you’ll need to find someone to be your brand ambassador. This person should represent your business. If this person is you, then there is no harm in having two Facebook accounts. Hide your personal account from search and be careful of friend overlap. Remember, users will associate this account with your business.

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By Alyse Speyer, Web Success Team

While the Internet is always changing, so should both your marketing and your website. That’s not to say that you should have a new website every week or month, but rather to bare in mind the need for your online business to monitor the changes within the online space and adapt accordingly. Still, redesigning or upgrading your site can be both stressful and confusing. We so badly want to do it right and to not lose whatever fan base and SEO that’s already in place. Here are a few things to consider when upgrading your website:

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By Alyse Speyer and Kristin Tomlinson, Web Success Team

It’s October, and the holidays are just around the corner. Between Halloween and New Year’s, consumers are set on a buying spree. Earlier this year ComScore reported that Americans spent $29.1 billion online during the 2009 November-December holiday season, a number that is expected to increase for 2010.

With more people looking to the Internet for their holiday purchases, the first thing that comes to mind is search engine optimization (SEO).

Why? Well, you can’t expect users to buy from you, if they can’t find you! Don’t fall into the bowels of failed SEO, and start early. In this article, we will discuss SEO tactics to avoid and what you can do to secure higher page rank so that your business will be found this holiday season.

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By: John Allen Mollenhauer Co-author, The Curse of the Capable, and founder of PerformanceLifestyle.com

We all strive to be successful in life; however, sometimes our lifestyles hold us back from fulfilling our dreams and pursuing our goals. This guest post by John Allen Mollenhauer proposes several key points as to how we can all take the initiative to change our story and move forward, leading healthier and happier lives. – WST

The most precious resource for business people is not time, but rather energy. Today’s fast-paced world often depletes our energy and wears us down, resulting in a trend that is difficult to recover from. Therefore, we need to find ways in which to better manage energy to stay healthy.

In our all-access, information age, which is biased toward constant output, productivity and achievement, it is deceptively easy to deplete our energy, our very force of life, by partaking in too many activities and subjecting ourselves to unhealthy lifestyle practices in order to deal with the stress and fatigue.

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By Bob Speyer, Web Success Team

The world of online marketing is vast and seemingly chaotic. People are always asking me where do I begin to penetrate my marketplace and direct limited resources to be most effective. Fear of the unknown, paralyzes companies into developing a cohesive marketing strategy. Businesses do not have the ability or resources to blanket the globe, so they need prioritize goals for strategy development. Here are a few tips or guidelines on how to best leverage online marketing:

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By Bob Speyer, Web Success Team

According to The Nielsen Company, one out of every five minutes spent online is on social media. Targeting your customers on social networks makes sense and is effective, helping to expand your reach, increase sales and build your fan base. Here are some ways to maximize the effectiveness of your social media campaigns:

1. Call to Action: Capturing consumers’ attention and building relationships are key, but what do you do to convert them to customers or evangelists? Social media is a lot more subtle than direct response marketing. A call to action can be anything from likes to social sharing and commenting to subscribing to your RSS feeds. Make sure that the action you want your target audience to take circles back to a specific company goal, such as offering a promotional code for product discounts if a consumer “likes” your fan page.

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