Archive for December, 2010
December 22, 2010 at 1:47 pm
By Bob Speyer, Web Success Team
We all know Linkedin is a powerful social media marketing tool. What is often overlooked in building out profiles, joining groups and connecting with people is what I call the “passive” sell — Recommendations.
Usually getting people to give you or your company a recommendation is relatively easy. However getting the “right” testimonials and the ones that are the most effective is another matter. Too often, when asked, colleagues will give some generic fluff that sounds like many others. The trick is to get them to give you a recommendation with “teeth.”
Continue reading “The Power of Linkedin Recommendations” »
December 16, 2010 at 5:37 pm
By Bob Speyer – Web Successs Team
Customer service is the face of your business. It may be time to consider a “face-lift.” We have all had both positive and negative experiences when contacting or following up on an order from a business — both online and offline.
Many jobs are lost or canceled because businesses have failed to provide customers (or potentials) what they want and need. In today’s business climate, we are all to focused on the negative, waiting for a company to fall short of expectations. Having key people that are knowledgeable in all phases of the sales cycle and follow up is critical in running a successful business.
Continue reading “The Importance of Marketing Customer Service” »
December 14, 2010 at 2:52 pm
By Bob Speyer, Web Success Team
The Problem: Shopping Cart abandonment has plagued e-commerce businesses since its inception. According to Forrester Research, last year 51% left before completing a purchase. Others report that it may even be as high as 70%. I’m sure you can relate, as we are all “guilty” of having second thoughts for a variety of “good” reasons.
In the past, shoppers were confused with the cart or checkout process. Today, this however is not the main reason as carts have been streamlined and are more intuitive. Now it seems that the biggest cause of cold feet is the high cost of shipping. 44% of 3,000 respondents in a Forrester survey identified this reason for leaving, followed by “not ready to purchase,” then price-comparison shopping, and finally the product price itself.
Continue reading “Shopping Cart Abandonment. The Problem and The Solution.” »
December 9, 2010 at 1:54 pm
By Bob Speyer – Web Success Team
Our client Pugster is one of the most popular online fashion jewelry retailers. They offer over 15,000 Italian Charms, European Beads, Murano Glass Jewelry, Brooches, Necklaces and more. Recently they have become more active in promoting their growing online business through Facebook, creating effective FBML pages with fan friendly special offers.
Pugster Facebook Fan Page
Continue reading “How to Promote a Successful Facebook Fan Page — A Case Study” »
December 7, 2010 at 4:08 pm
By Bob Speyer, Web Success Team
By now most have heard of the brainchild of American Express OPEN, “Small Business Saturday.” Sandwiched between Black Friday and Cyber Monday, it was meant to draw attention to small businesses throughout the U.S., help stimulate the economy and create jobs. I soon discovered it was much more than that!
Continue reading “Piggy Back Promotion for Small Business thru Social Media Marketing” »
December 3, 2010 at 3:07 pm
By Bob Speyer, Web Success Team
Traditional ways of finding new business aren’t as effective as they use to be. In today’s business climate, being a little web savvy goes a long way. A great out-of-the-box solution is connecting through social networking sites, such as LinkedIn — where over 65 million users can view your profile and make informed and in control decisions about making contact. The social web is growing in popularity due to the overuse of normal communication channels like emails and spammers. With LinkedIn, credibility is high because users know with whom they are communicating. There are several other benefits to getting your business LinkedIn and successful.
Continue reading “Think Out-of-the-Box to Reach New Business Prospects” »
December 2, 2010 at 6:03 pm
By Bob Speyer, Web Success Team
The art of selling in today’s digital workplace has never been easier and never been harder at the same time. That’s definitely a contradiction, but so is Selling Ice to Eskimos. On first inspection, they “obviously” don’t need ice. And it’s a hard, if not impossible sell at best!
On closer inspection don’t Eskimos have the same needs and desires that we “southerners” have? We buy things that we don’t need or spend more money on an item we could get for less. For example: “We need a new freezer. Let’s buy the sub-zero one. I know it’s more money but it has so many great features and we are paying on installments and it’s only a ‘little’ more each month.” Think of your recent purchases — cologne, watches, cars, clothes. You may start to see where I am going with this.
Continue reading “How to Sell Ice to Virtual Eskimos” »
