Web Success Team Blog » Blog Archive » 12 Amazing Social Media Statistics

January 28, 2011 at 3:50 pm

12 Amazing Social Media Statistics

By Alyse Speyer – Web Success Team Contributor

Social media is about conversation and always has been. Here are twelve jaw-dropping statistics that may help you plan your next social media campaign.

Time Spent on Social Media

Source: Social Media Marketing Report 2010

  • 2% reduction in negative word of mouth boosts sales growth by 1%. (London School of Economics)
  • After 23 years, Pepsi dropped TV advertising for last year’s SuperBowl to spend $20 million on a social media campaign
  • The average Twitter account has 300 followers (HubSpot)
  • 74 percent of marketers who have been using social media for years, indicated that it helped them close business (2010 Social Media Marketing Report)
  • There are more than 5 billion photos on Flickr (CNN)
  • People spend over 700 billion minutes each month on Facebook (Facebook Statistics)
  • 53% of the Fortune 500 have at least one active Twitter account.
  • Wikipedia currently has over 17 million articles (Wikipedia)
  • LinkedIn has 50 million professionals worldwide (LinkedIn)
  • Twitter users send an average of 600 tweets per second (Twitter)
  • 28% of U.S. online holiday shoppers are influenced by social media (Marketing Charts)
  • 20% of tweets are invitations for product information, answers or responses from peers, or directly by brand representatives (PSU)

As you can see, today’s social media world has grown to new levels. Marketers should always plan ahead. Be sure to take the time to consider your business and marketing objectives before adopting a new social platform or launching a new campaign.

Alyse Speyer is an Content Strategist, Social Media Marketing Consultant, and a published poet. She has written on the topics of Online Marketing, Social Media, and Lead Generation for ClickZ, Visibility Magazine, and Women in Business Online Magazine. Alyse currently lives in San Francisco, CA.

Share and Enjoy:
  • Facebook
  • StumbleUpon
  • email
  • Digg
  • FriendFeed
  • Netvouz
  • del.icio.us
  • Current
  • RSS
  • Add to favorites
  • Suggest to Techmeme via Twitter
  • Sphinn
  • SphereIt
  • Reddit
  • Faves
  • Posterous
  • blogmarks
  • PDF
  • Slashdot
  • Ping.fm
  • Tumblr
  • Diigo
  • HackerNews
  • MisterWong
  • Netvibes
  • Propeller
  • Technorati

You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

4 comments so far

  1. Andrew Ward

    February 2nd, 2011 at 9:49 am

    Great post Alyse,

    I must admit that I was slow to become a believer of social media as an effective tool for every business including local businesses because it can take up a lot of time. But recently I’ve gotten the religion. Not every business owner is a prolific writer, but every business can capture consumer reviews. Take reviews one more step and make it easy for customers to post their reviews onto their personal FaceBook page and they become referrals on steroids! It is simple, compelling and most of all it takes very little time and every business can do it.

  2. LP O'Neil

    May 4th, 2011 at 1:40 pm

    Great stuff. We’re using your blog post and research to convince colleagues at Department of State that mobile KM and collaboration (the future) is now.

  3. WebSuccessTeam

    November 1st, 2011 at 12:02 pm

    Hi
    Thanks for bringing this to our attention. Our programmers are looking into this. Sorry for the inconvenience.
    Best regards, Janette

  4. Lyndia Flavors

    December 19th, 2011 at 1:10 pm

    Thank you for some other informative web site. Where else may just I get that kind of information written in such an ideal method? I have a challenge that I’m simply now running on, and I’ve been on the look out for such information.

14 Trackbacks/Pings

  1. Tweets that mention 12 Amazing Social Media Statistics – Web Success Team Blog -- Topsy.com Jan 28 2011 at 8pm:

    [...] This post was mentioned on Twitter by Janette Speyer and Robert Speyer, Marci Rosenblum. Marci Rosenblum said: Excellent read from the Web Success Team… http://fb.me/tNjXDIJH [...]

  2. 13 Mind-Bending Social Media Marketing Statistics — TAG Internet Consulting - Your SEO Website Hosting and Marketing Solution Aug 31 2011 at 3pm:

    [...] There are more than 5 billion photos on Flickr. (Source) Tweet This [...]

  3. 13 Mind-Bending Social Media Marketing Statistics | Internet Marketing Denver | ReachLocal Denver | Social Media Denver Sep 01 2011 at 5am:

    [...] There are more than 5 billion photos on Flickr. (Source) Tweet This [...]

  4. 13 Mind-Bending Social Media Marketing Statistics | Molly White Marketing Sep 01 2011 at 12pm:

    [...] 11. There are more than 5 billion photos on Flickr. (Source) [...]

  5. 13 estadisticas muy importantes sobre marketing en redes sociales - Blu Maya Sep 01 2011 at 12pm:

    [...] Hay mas de 5 billones de fotos en Flickr – Fuente [...]

  6. Datos que te ayudan en tu estrategia de marketing | Bitdate Sep 03 2011 at 1pm:

    [...] 11 – Existen más de 5 mil millones de fotos en Flickr. (Vía websuccessteam). [...]

  7. Stats Don’t Lie « groupfivecb Sep 06 2011 at 9pm:

    [...] are more than 5 billion photos on Flickr. (Source) Tweet This [...]

  8. Social Media Statistics from Hubspot « Fundamental Strategic Communications Sep 10 2011 at 6pm:

    [...] There are more than 5 billion photos on Flickr. (Source) Tweet This [...]

  9. Se destinarán 3,08 mil millones de dólares en publicidad en los sitios de redes sociales en 2011, un 55% más que en 201 | Blog de Tu Oficina En Casa Sep 12 2011 at 11am:

    [...] 11 – Existen más de 5 mil millones de fotos en Flickr. (Vía websuccessteam). [...]

  10. GIVE THEM THE MEAT: 13 SOCIAL MEDIA STATS | DANNY BECKETT JR. Sep 14 2011 at 9pm:

    [...] are more than 5 billion photos on Flickr. (Source) Tweet This [...]

  11. The Social Branding Company Blog - 13 estadísticas alucinantes sobre Social Media Marketing Sep 18 2011 at 11am:

    [...] 11. Hay más de 5 mil millones de fotos en Flickr. (Fuente). [...]

  12. Redes sociales: 10 estadísticas que sorprenderán a pymes y autónomos « Web Mercadeo « Web Mercadeo Sep 27 2011 at 12pm:

    [...] 8. Hay más de 5 mil millones de fotos en Flickr. (Fuente)  [...]

  13. little rock realtor Nov 01 2011 at 2am:

    little rock realtor…

    [...]Hello, Neat post. There’s a problem together with your website in internet explorer, would check this? IE nonetheless is the marketplace chief and a large portion of other people will pass over your excellent writing because of this problem.[...]…

  14. 13 estadísticas alucinantes sobre Social Media Marketing | Noel Carrion Feb 18 2012 at 4am:

    [...] 11. Hay más de 5 mil millones de fotos en Flickr. (Fuente). [...]

Leave a reply