Archive for February, 2011
February 24, 2011 at 5:27 pm
By Robert Speyer – Web Success Team
How effective is Facebook in generating business? As you might surmise, there isn’t one answer fits all because it depends on expectations – both real and perceived.
What is definite is that Facebook marketing can boost your sales and push product “out the door.” It may never replace your website platform, but it can act as a catalyst to ROI and work as a complement to your other marketing efforts. Most companies don’t care where their sales come from but they are mindful not to leave money on the table. That’s why it is essential to bring product to where your target customers are online. And today, Facebook is where they are staying for chunks of time.
Continue reading “How Do You Measure Facebook Success?” »
February 22, 2011 at 5:23 pm
By Bob Speyer, Web Success Team
Marketers need to adjust to the demands of the marketplace. Today’s younger generation are further distancing themselves from us older “geeks” by redefining how they look or view the world. One obvious example is the Social Revolution that began in Tunis, energized in Egypt and spread to the entire Arab world.
Today’s youth is increasingly being served their information through Facebook and Twitter and less and less through other more traditional media such as blogs and broadcast news. Does this mean that Facebook is going to replace blogs among the younger generation?
Continue reading “Are Facebook and Twitter Replacing the Need to Blog Among the Younger Generation?” »
February 17, 2011 at 3:44 pm
By Bob Speyer – Web Success Team
You’ve heard the stories about “man bites dog.” Well how about the latest headline grabber: “Social Media bites back!” Here is the story of one company that brands and markets itself with a simple burger.
Recently I was in New York City visiting my tech savvy son. Taking a stroll through the canyons of Manhattan we decided to grab lunch. Choices overwhelmed the senses in this food-fad city. Knowing I do online marketing, he suggested a new and novel fast food joint that serves healthy meals with a social media marketing emphasis. I was hooked.
Yummmm. Digital Menu Display with Personalized Burgers
Continue reading “Branding and Marketing Yourself with a Simple Burger?” »
February 15, 2011 at 4:05 pm
Fifty years ago “Don’t touch that dial!” sent shivers down the collective spine of the baby boomer TV generation. Today a tsunami of a different sort has sent similar shock waves to the Facebook generation. On February 10th Facebook has made an overhaul to their Facebook Fan Page. But don’t rush in to change it before you’ve done your research, particularly if you have custom tabs, the change will affect them.
Continue reading “What Does the New Facebook Fan Page Design Mean to Your Marketing!” »
February 10, 2011 at 6:34 pm
By Bob Speyer – Web Success Team
Search Engines are a way of life and your ability to be viewed will impact your business. So how can you improve your ranking and better compete with the competition? Here are 10 easy ways to improve your site’s visibility and make an immediate impact:
Action 1: Search Engine Verifications
First, you need to see if your site is properly interacting with Google, Yahoo and Bing by verifying your site and sitemaps and monitor statistics. Register with Google Webmaster Tools, create an account and upload code to your server for Google to spider. Then create a XML sitemap for all your pages and upload it to your Webmaster Tools account. Then you will be able to monitor pages indexed by Google, indexing errors, what keywords are being found, quantity of incoming links, broken links and much more.
Continue reading “10 Actions to Improve Your Search Engine Visibility” »
February 8, 2011 at 5:30 pm
By Bob Speyer – Web Success Team
Google PageRank has been a gold standard for SEO. Website owners and marketers are obsessed with it because it is one of the most visible ranking factors in measuring the effectiveness of their SEO efforts.
However, with over 200 ranking factors, Google has stated that webmasters should concentrate more on creating relevant content and improving conversion rates for best PageRank results.
Is Google Changing the PageRank Formula?
Google is now ranking documents based on user behavior and / or feature data. What this means is that previously each link on a page was given the same about of link juice or target page authority. However, now every link is being weighted by behavioral action of how likely a surfer would click on that link. Thus link visibility (placement and appearance) and link relevance will be of primary importance.
The “old school” methods of link building will not be as effective. Submitting your blog and multiple articles to several directories, or submitting links to several social bookmarking sites will not significantly impact PageRank. We believe this is a result of a change in the PageRank formula.
Continue reading “Changing Your SEO Strategies to Google’s New PageRank Reality” »
February 3, 2011 at 9:00 am
By Bob Speyer – Web Success Team
The Super Bowl is a lot like Christmas – for advertisers, consumers, sports fans, and just about anybody with a TV and chips. Aside from the entertainment value, major corporations down to the small business want to capitalize on the Super Bowl and ride its coattails to profit.
Continue reading “Super Bowl Marketing: The Game within the Game” »
February 1, 2011 at 1:21 pm
By Alyse Speyer – Web Success Team Contributor
Last week I shared 12 amazing social media statistics that indicated how large certain networks are as well as how social media has changed the way we market to consumers and manage our reputation. Marketers must take control over their company’s reputation and start using social media to more effective and efficient levels.
Continue reading “Speak Up! Reputation Management and Social Media Strategy” »
