Archive for March, 2011
March 31, 2011 at 12:37 pm
By Bob Speyer, Web Success Team
Taking care of your customers should be your number one priority. All too often, they can feel neglected, forgotten or taken for granted. Customer retention is the lifeblood of any business and Social Media can help you maintain good customer relations and even save an account from fraying.
Continue reading “Boost Customer Retention through Social Media” »
March 29, 2011 at 1:38 pm
By Justin Delos Reyes, Web Success Team
Facebook launched its revamped Questions tool last week. Unlike Quora and Yahoo! Answers (which focus on “expert” advice), Questions serves as a recommendation engine between friends. Word-of-Mouth marketing is a powerful tool and brands have a great opportunity to work their way into personal conversations. Questions also gives brands another tool to understand their customers better.
Continue reading “Work Your Way into Personal Conversations with Facebook Questions” »
March 24, 2011 at 4:29 pm
By Bob Speyer and Justin Delos Reyes – Web Success Team
Companies and employees make mistakes. Products sometimes malfunction and services occasionally don’t live up to customer expectations. If the press catches on to your misfortunes, the quickest way to address it is through social media.
Continue reading “Strategies to Handle a PR Crisis with Social Media” »
March 22, 2011 at 2:43 pm
By Justin Delos Reyes – Web Success Team
Brand ambassadors (also referred to as evangelists) can add major value to your business and targeting them is a social media strategy worth spending time on. People are more likely to listen to their friends and family when making purchasing decisions than they are to marketing and advertising messages. It is in your company’s best interest to identify and select ambassadors for your brand because wherever they go, you go.
Continue reading “Top Reasons Why Your Company Needs Brand Ambassadors” »
March 17, 2011 at 11:59 am
By Justin Delos Reyes – Web Success Team
As your company’s social media presence grows, so will the number of complaints and criticisms about your brand, product or service. But that’s OK. Social media is dominated by consumers and reputation management is part of the game.
Continue reading “How to Respond to Criticism on Social Networks” »
March 15, 2011 at 12:09 pm
By Justin Delos Reyes – Web Success Team
Is your company’s website up to par with the standards of today’s social media savvy audience? Here are three tips to make your website a social media hot spot.
Continue reading “Top Tips to Make Your Company’s Website More Social” »
March 10, 2011 at 6:47 pm
By Justin Delos Reyes – Web Success Team
Who do you want to be the voice of your Twitter account? Do you want to speak with one voice as a corporate account? Or do you prefer individual employees to represent your company?
These are questions every marketing manager must consider prior to registering his or her company on Twitter. Each option has its benefits and drawbacks from a strategic standpoint. Today we’ll discuss both corporate Twitter accounts and individual Twitter accounts to help you in the decision making process.
Continue reading “Corporate vs. Individual Twitter Accounts. Which Is Right For You?” »
By Justin Delos Reyes – Web Success Team
Businesses are recognizing the value of social media but are still timid about the most productive ways to utilize it. Some of their hesitation or fears bring to mind questions like, “Is it worth my time?,” “How am I going to manage everything?,” “Will my company look foolish?,” and “Is it a good allocation of resources?”
Continue reading “Does Fear Inhibit Your Facebook Productivity?” »
By Justin Delos Reyes – Web Success Team
Apple unveiled the highly anticipated iPad 2 Wednesday morning. It’s thinner and lighter than the original iPad, boasts two cameras (one in the front and one in the back), and it’s nine times faster than its predecessor.
Americans are on pins and needles, waiting for the March 11 release date. Yesterday, “iPad 2” quickly became a trending topic on Twitter and a hot topic on Google and Yahoo. If 2010 was dubbed the “Year of the iPad,” you can expect 2011 to be the “Year of the Tablet.” Apple will receive fierce competition as companies like Samsung try to improve, and revolutionize the tablet experience.
Photo Credit: Apple
Continue reading “Is Your Business Prepared for the “Year of the Tablet?”” »
By Justin Delos Reyes – Web Success Team
You’ve probably heard by now about a Q&A web service that’s caught fire among tech junkies and marketing gurus. But is Quora worthy of the hype it has received?
Quora describes itself as “a continually improving collection of questions and answers created, edited, and organized by everyone who uses it.” It’s a place for inquiring minds to find answers to their burning questions. And it’s a hub for experts (and aspiring experts) to lend their knowledge on topics ranging from basketball to social media marketing, and everything in between.
