Archive for April, 2011
April 28, 2011 at 5:19 pm
By Justin Delos Reyes, Web Success Team
Mobile device usage is soaring at an incredible rate and so is the popularity of mobile applications. Your business can benefit from selling or offering a mobile app – no matter what industry you are in. But while the need for application development is real from a mobile marketing standpoint, the success rate of mobile apps is relatively small – especially for brands.
Continue reading “Reach More Customers through Mobile Apps” »
April 26, 2011 at 4:06 pm
By Justin Delos Reyes, Web Success Team
Facebook launched its new Send button on Monday – giving users an alternative to the popular Like button. Users who want to share content they find on the web privately with specific individuals or a select group of people, can hit the Send button instead of the Like button (which broadcasts content to all of a user’s Facebook friends).
Also this week, Facebook launched its Deals program and has positioned itself to compete with Groupon and LivingSocial. Facebook Deals is currently available in five U.S. cities (Atlanta, Austin, Dallas, San Diego, and San Francisco) and 11 companies have signed on as partners for the trial stage. The program is likely to expand to more cities and companies if users latch onto it. Both the Send button and Facebook Deals can serve as valuable marketing tools for your business. Below is information on what the Send button can do for you and a rundown of the new deals program.
Photo credit: The Cove - A Place for Imaginative Learning
Continue reading “Increase Engagement with Facebook’s New Send Button and Deals” »
April 21, 2011 at 5:08 pm
By Jennifer Graham, Guest Contributor
With more than 5 billion mobile phone users in the world, it’s imperative that your company’s mobile marketing strategy is poised to reach this enormous market. From sms marketing to mobile websites – the mobile marketing landscape is more confusing than ever. With so many new technologies, it’s difficult to keep up. One of the newest entrants into the mobile marketing mix is QR codes. So, what are they and how can you benefit from them?
Continue reading “QR Codes DeCoded” »
April 20, 2011 at 10:10 am
By Justin Delos Reyes, Web Success Team
Day One of eMarketing Association’s “The Power of eMarketing” conference in San Francisco is in the books! There was a great turn out and we learned a lot of new things. We also met some innovative Online Marketers and made new Twitter connections. Tina Stewart, SVP of Marketing at LYRIS kicked off the event with a very informative keynote presentation. She said Washington, D.C. has the highest concentration of Twitter usage and that spending in the social media sector has grown by 53%. How amazing is that?
Panel - Managing social media at your company, policies and best practices. Moderated by J.D. Gershbein. Panelists: Bill Balderaz, Mike Lewis, Clara Shih, Stephanie Critchfield.
Continue reading “#eMSF “The Power of eMarketing” Conference Re-cap: Day 1” »
April 15, 2011 at 1:08 pm
By Bob Speyer and Justin Delos Reyes, Web Success Team
Scope creep. It’s not a 1950’s horror film creature but marketers run for the hills (or want to) when it surfaces. To put it nicely, scope creep is any unanticipated change in a project’s scope of work. Often times it frustrates the parties involved and can also warrant unintended charges. Scope creep is an unfortunate occurrence that is likely to surface when business is conducted. But if there’s one positive about scope creep it’s that it can be managed. Below are 10 benchmarks you can set to help you deal with scope creep.
Continue reading “Setting Benchmarks to Prevent Scope Creep” »
April 12, 2011 at 3:31 pm
By Justin Delos Reyes, Web Success Team
Geo-Social Media has become the “it” thing to do on wireless devices. Geo-Social Media includes Location-Based Services like Facebook Places where users check-in at businesses or other places of interests to notify their friends about where they are and what they are doing.
Geo-Social Media applications offer users a convenient way to broadcast their location, and it gives brands an opportunity to build customer loyalty. Research shows that people are more likely to make purchases and visit places based on what their friends say. Knowing this, it’s in your brand’s best interest to hop on the Geo-Social Media bandwagon.
Continue reading “Capitalizing on Geo-Social Media and Location-Based Services” »
By Web Success Team
Web Success Team is excited to announce the release of our newest marketing white paper. “Share. Sell. SUCCEED. A Facebook Guide for Business” teaches you how to create valuable relationships with your followers while driving purchases. Inside you will also learn how to maximize Facebook’s features (does your Landing Tab have a call-to-action?), and you will see examples of major brands that lead the way in Facebook marketing.
“Share. Sell. SUCCEED. A Facebook Guide for Business” is available exclusively to our Facebook fans. Like us on Facebook to download your copy today!
Here’s what you’ll get:
• In depth coverage on how Facebook can help your business grow
• Tips on how to maximize your Facebook opportunities
• The key components needed to convert “Likes” into purchases
• Examples of major brands that you can model your strategies after
• Insight on the best practices to achieve your Facebook goals
• And more!
“Share. Sell. SUCCEED. A Facebook Guide for Business” is for everyone who manages or is thinking about managing a Facebook Page – whether you’re an small to medium business that is just getting started or a Fortune 1000 company that has been doing it for years. Download a copy of “Share. Sell. SUCCEED. A Facebook Guide for Business” today to ensure your customers get what they want from you, and you get what you want from them!
By Bob Speyer and Justin Delos Reyes, Web Success Team
Social Media has become an essential marketing platform for businesses of all sizes. However, it is not the “be all, end all” marketing tool. Traditional marketing is not dead. In fact, the success you achieve through Social Media is heavily dependant on it. Social Media should be an extension of your offline marketing efforts.
Continue reading “Integrate Offline Marketing Materials with Social Media” »
