Archive for May, 2011
By Justin Delos Reyes and Bob Speyer – Web Success Team
Social media is the hottest buzz on the web today. But if you think email marketing is obsolete because of it, you might want to think again.
Email is just as valuable as an online marketing tool today as it was 10 years ago. The only difference between now and then, is that your subscribers want the opportunity to share your content with their friends on Facebook and Twitter.
That is why your email marketing campaign needs to be social ready. Here are some tips on how to give your subscribers the social opportunities they want.
Continue reading “Integrating Social Media into Your Email Marketing Campaign” »
By Bob Speyer and Justin Delos Reyes – Web Success Team
Half the battle of getting Facebook and Twitter followers is being noticed in the first place. Especially for brands that are fighting to become the next big thing in their industry. Clawing your way to social media and web success takes time, work, and believe it or not – courage.
Brands that achieve this type of success go beyond the boundaries of typical online marketing strategies. Here are some tips on how to save your brand from becoming another face in the crowd.
Continue reading “Does Your Brand Stand Out from the Competition?” »
By Justin Delos Reyes – Web Success Team
Social media is, without a doubt, a great place for businesses to start or continue their online marketing efforts. But brands cannot thrive online and achieve web success through social media alone. In order for them to convert Likes into sales or retain customers, they need to complement their social media pages with a strong website.
Continue reading “Complementing Social Media Pages with a Strong Website” »
By Justin Delos Reyes – Web Success Team
According to Digital Buzz Blog, over 70% of the world’s population has a mobile phone – which suggests that mobile web browsing is becoming the norm for consumers around the globe.
Have you created a mobile website that can accomplish the same goals as your traditional website? If not, or if your current mobile website isn’t helping you achieve web success, your mobile marketing strategy might need some re-tweaking. Read on to discover how to create an effective mobile website.
Continue reading “Guidelines for Creating an Effective Mobile Website” »
By Justin Delos Reyes – Web Success Team
Social media statistics show that more people are registering on sites like Facebook and Twitter every day. According to Econsultancy, Twitter has 175 million registered users, Facebook has 640 million registered users, and there are 100 million professionals registered on LinkedIn. The chances of your employees being active on these sites are relatively high when you consider the statistics. Although they may be active on social media, it doesn’t mean they know how to conduct themselves in a professional manner. And as great as social media is for online marketing, it can hurt your web success if it is used improperly. That is why it is important for companies to create a social media policy that employees can easily digest and comprehend.
Continue reading “Drafting Your Company’s Social Media Policy” »
By Bob Speyer, Web Success Team
Multiple sources report that the economy is in an upswing. Major advertisers report a 6% increase in spending, but more significantly, about 40% of Americans indicate that the economy is improving!
Our friends at HubSpot have compiled an anthology of reports about advertising in various mediums and we want to share the positive news with our readers. Here is Part One of our summary:
Marketing Media B2B vs B2C Courtesy of Hubspot
Continue reading “Good News About Advertising and Consumer Interaction for 2011” »
By Janette Leon-Speyer –Web Success Team
Sitting at a computer is inevitable especially for those of us in the Online Marketing and Social Media Business. I have been at a desk for over 30 years! Between school and computer. It seems as though I have spent most of my life looking at a screen.
The other day, I came across an infographic on the Mashable Blog, claiming: “Sitting Is Dangerous.” Well nothing could be truer! However there is good news. Here are 11 tips you can do to avoid the “Sitting Disease.”
Continue reading “You’re Not Dead Yet! 11 Ways to Stay Healthy at Your Workplace” »
By Justin Delos Reyes – Web Success Team
According to Google, 97% of consumers search for local businesses online. That’s why registering your company on several local directories is a vital component of your SEO and marketing strategies for your online marketing success. The need for it is also growing because of mobile and the ability for people to search for, and check-in, at local businesses.
Continue reading “Leveraging Local Directories to Attract More Customers” »
By Justin Delos Reyes, Web Success Team
As a business professional you probably have stacks of business cards in your desk drawer. How often do you follow-up with the people who handed them to you? If your answer falls in the rarely to never categories, what are your reasons for not following up? Is it lack of time? Is it because you have more important things to do? Or is it because you would rather focus on people who you know can help your business?
Continue reading “Using Social Media to Nurture Offline Leads” »
