Archive for July, 2011
By Bob Speyer, Web Success Team
Email marketing is growing in popularity. However to be successful in today’s business climate and to reach the more savvy recipients it is essential to understand the dynamics of email marketing — from spam filters, content creation that inspires, email branding, the ability to test and track, group segmentation and more. In popular response to my previous article, “Increase Your Email Campaign Effectiveness”, I have added some additional key guidelines to consider in order to run a successful email marketing campaign and increase your ROI.
Continue reading “Guidelines to Running a Successful Email Marketing Campaign” »
July 27, 2011 at 12:14 pm
By Bob Speyer – Web Success Team
How can you maximize the effectiveness of your email campaigns? How can you avoid being considered spam, being blacklisted or damage your reputation with clients and prospects? Today’s email climate has changed dramatically from batch and blast. Below is a list of ten essential tips to keep your email campaigns performing with a high degree of success.
Continue reading “Increase Your Email Campaign Effectiveness” »
By Bob Speyer – Web Success Team
Many social networkers wonder just how does Twitter make money? Apple, Google and Facebook seem to print it by the truckloads. From its inception, people have used their 140 characters to ask that same question. The short answer is advertising, but Twitter CEO Dick Costolo has indicated that “commerce” is the new plan to increase Twitter revenue.
Continue reading “Monetizing Twitter – Tweeting for Dollars!” »
By Bob Speyer – Web Success Team
With the recent launch of Google+, will Facebook finally look over its broad shoulder? In just two short weeks, Google+ has attracted an astounding 10 million users and should grow to 20 million+ users in the coming week. It’s usually boom or bust in the .com world, but Google+ has the chops to really make an impact in the social network revolution spreading across the globe. But what does this new network mean for the common folk?
Modeling Human Interaction
Let’s begin by explaining the rationale behind Google+. Google’s man in charge, Vic Gundotra, reasons, “We believe online sharing is broken. And even awkward. We think connecting with other people is a basic human need. We do it all the time in real life, but our online tools are rigid. They force us into buckets — or into being completely public. Real life sharing is nuanced and rich. It has been hard to get that into software.”
Continue reading “Is Google+ Leveling the Facebook Playing Field?” »
By Bob Speyer – Web Success Team
SEO conjures up the worst fears and the most apprehension for those looking at it as a necessary evil. Companies know they need it but aren’t confident in its results. Many have spent thousand of dollars without much return and are reluctant to spend more. Part Two of this article helps navigate the SEO waters and avoid the whirlpools where money drains away by showing you red flag to watch out for so you can make more informed decisions before hiring an SEO firm or specialist.
Continue reading “10 Red Flags to Help Avoid Choosing a Bad SEO Service – Part Two” »
By Bob Speyer – Web Success Team
SEO is one of the most hyped online services and the most misunderstood. So how do you avoid spending your valuable online marketing dollars and hire a company that truly understands your marketing needs and can deliver expected or promised results?
Here is Part One of SEO Red Flags to help you avoid the pitfalls of predatory SEO firms and their claims.
Continue reading “10 Red Flags to Help Avoid Choosing a Bad SEO Service.” »
By Bob Speyer and Justin Delos Reyes – Web Success Team
The word “ego” is typically attached to negative connotations. But there are several benefits to having an ego when working on a project with others. As online marketers, we at Web Success Team have the opportunity to work with advertisers, webmasters, traditional marketers, and public relations specialists. All of us generally have an ego because we need to achieve positive results for our client. We have found that the key to making our partnerships work is to communicate in a respectful manner. It is perfectly fine to fight for your ideas to be implemented if you genuinely believe they can lead to positive results – just don’t step on your partner’s toes in the process.
Continue reading “How Strong Egos Can Lead to Productive Business Partnerships” »
By Bob Speyer and Justin Delos Reyes – Web Success Team
The number of brands who are achieving web success with engaging social media pages is growing each day. Social media has become a valuable online marketing tool for small businesses. For example, travelling food trucks have used social media with great success to inform the public about their specials, discounts and location. Social media has also supported advertising campaigns for major brands and department stores.
There is nothing new about social media from a customer service standpoint. Except for the technology. If you find it difficult to use social media to talk to your customers because the technology is hard to use or understand, do not give up. We’ll show you how to adopt a social media mindset so the technology doesn’t inhibit your success.
Continue reading “Adopting a Social Media Mindset for Web Success” »
