Archive for August, 2011
August 30, 2011 at 1:36 pm
By Janette Speyer and Alison Brown, Web Success Team
Online marketing is transforming the way that charitable organizations attract support from volunteers and potential donors. Social media websites such as Twitter and Facebook are no longer just for teenagers to catch up with friends, but rather an opportunity for non-profit organizations to expand their influence and capture the attention of larger audiences.
Social media can help your non-profit reach an audience that otherwise would have never known about your cause. As you build an online presence by becoming active with social media, information about your mission will gain greater visibility and your organization will become more credible and funding worthy.
Continue reading “Social Media for the Forgotten” »
August 25, 2011 at 7:41 pm
By Bob Speyer, Web Success Team
Mark Twain popularized the saying, “there are lies, damn lies, and statistics.” In the our world, statistics can be easily manipulated, but in the worldwide web, statistics are the benchmark for measuring the success of any online marketing endeavor. They are a marketer’s reality gut check. In truth, most websites under-perform. And when discussing conversion rates, most websites convert visitors into customers at a paltry 2%.
This article offers insight into a visitor’s mindset, what triggers convert them into customers, and strategies on how to increase your conversion rate to maximize your return on investment.
Continue reading “Guidelines to Maximize Conversion Rates and Increase ROI” »
August 23, 2011 at 1:12 pm
By Jim Pascucci
Editor’s Note: Is IT becoming too costly for the small or medium size businesses? Now there is a new solution for businesses and IT pros alike that will increase their productivity while reducing IT costs. DotComGuy has taken the MSP software as a service model that was only affordable to the Fortune 1000+ companies and re-engineered it for the small to medium size business consumers. — Bob Speyer, Web Success Team
Ever since computers exploded onto the business scene, businesses would utilize the old “Break and Fix” solution to manage their IT support, which means that they would “wait” until the network “broke” and then they would call up their IT professional to come and “fix” it. The sad truth is that this is no solution at all and employee downtime with higher on-site repairs costs businesses hundreds of millions each year.
Continue reading “A More Affordable Way to Manage Your Business’s IT Support.” »
August 18, 2011 at 5:04 pm
By Janette Speyer and Alison Brown, Web Success Team
The realm of Google has been expanding over the last decade and so have its services. Most of us have heard of Gmail or Google Maps, but there are many other tools at your fingertips that can enhance your online marketing efforts and help grow your business online. What’s great about Google’s tools is that they are free and fairly user friendly. Highlighted below are some of Google’s greatest tools to take advantage of to help your business succeed. 
Continue reading “What’s in Your Google Basket? Must Have Tools for Businesses” »
August 16, 2011 at 4:21 pm
By Bob Speyer and Alison Brown, Web Success Team
Graphics have been a method of communication since the Stone Age. In our newly minted Digital Age, imagery has taken on a whole new dimension. Because search engines are more sophisticated in reading images, we are seeing more graphics on the web. This adds a unique dimension to a marketing strategy. There is now an opportunity for online marketers to promote their business through imagery.
Using graphics is a great way to gain increased visibility for your website. Creative graphics can catch people’s attention easily and they are a great way to get a point across swiftly and precisely. By promoting your graphics and images by sharing links with influential online connections, you will drive more website traffic.
A sample of Web Success Team's Sales Images
Continue reading “The Marketing Value of Images” »
August 11, 2011 at 1:35 pm
By Bob Speyer and Alison Brown
Personal branding has become an important aspect to building your business online. Social media websites such as Facebook, Twitter, and LinkedIn offer ways for people to connect based on their interests and stay updated on the latest news and trends. These websites were initially designed for personal use, though businesses are now using social media to promote their brand as well. Online marketing is now the most popular form of advertising, as well as one of the most effective. By managing business connections through online networking sites, you can control your reputation both personally and professionally, as well as build your own personal trademark.
Continue reading “Personal Branding, Be Yourself!” »
August 9, 2011 at 8:51 am
By Janette Speyer and Alison Brown, Web Success Team
A hot new spinoff of social media marketing has altered the way companies are engaging their customer base. It’s called Engagement Marketing, also known as “participation marketing,” and is a strategy that is specifically designed to engage consumers and allow them to have an influence on the brand. It is no longer about companies relying on passive marketing and persuasion to gain new clients; it has become an interactive two-way street.
Branding has also become easier and allows for businesses to cultivate more personal relationships. As we move more towards a “relationship age,” and away from an “information age,” interactions between consumers and companies are becoming more closely connected, and the value of these relationships is now more important than ever.
Continue reading “Engagement Marketing: Changing the Relationship between Businesses and Consumers” »
August 4, 2011 at 1:41 pm
At Web Success Team, we are firm believers in continuing education to keep abreast of the new emerging technologies. Last April we attended eMarketing Association Conference in San Francisco and we got valuable knowledge and made great connections.
Attached is an article written by eMarketing Association’s CEO Robert Fleming keeping us all honest.
Frightening Social Media Bullies
By Robert Fleming – eMarketing Association
Ok kids, let’s face it, there is the dark side to social marketing, using groups, pages etc. In our social playground there are quite a few bullies out there, that would (if left unchecked or unchallenged) unravel all our network building efforts. Let me introduce them, and what you can do about them.
Bob Speyer, Marci Rosenblum and Robert Fleming at eMarketing Conference San Francisco, 2011
Continue reading “Keeping Social Media Marketers Honest” »
August 2, 2011 at 4:53 pm
By Janette Speyer and Allison Brown –Web Success Team
The launch of Facebook, Twitter, LinkedIn and other social media platforms have played an integral role in shaping the way that information is shared and distributed globally. Information is now distributed more efficiently and faster than ever, and you can help drive more traffic to your website and grow your business just by sharing and redistributing information about your company with these social media platforms.
Google entered the social media arena with Google Buzz. But now, with the development of GooglePlus (Google+), Google has added another free service that can help circulate information more efficiently than ever before, something that can be very beneficial to small businesses. By taking advantage of key features that allow you to connect with current and potential clients, Google+ can help enhance your company in many ways.
Continue reading “How Google+ Can Help Grow Small Businesses” »
