Archive for September, 2011
September 29, 2011 at 5:24 pm
By Janette Speyer and Alison Brown – Web Success Team
A call-to-action is a common online marketing tactic used by marketing experts to urge people to engage with a product or service. Social media marketing advertisements that don’t display a call-to-action are often considered incomplete and ineffective because you aren’t asking customers to connect with you. While this passive approach has been effective in the past, what is even more effective is something called a “call-to-reaction.” It allows you to engage your audience on a deeper level, and gives them an incentive to connect with you immediately.
Continue reading “Call to Re-Action: How to Engage Your Audience on a Deeper Level” »
September 27, 2011 at 6:05 pm
By Bob Speyer and Alison Brown, Web Success Team
Content curation is the identifying, selecting and sharing of content that is meaningful to a specific target audience as well as other online resources such as articles, blog posts, videos, tweets, and photos. Done correctly, it can play a vital role in helping your brand succeed; and is particularly effective when sharing relevant information with your social network.
We are constantly inundated with advertisements, articles and other forms of information daily. However, content curation helps your audience see only the most important news or updates, since you have taken the first step and filtered out irrelevant information.
Continue reading “What Is Content Curation & How it Can Help Market Your Brand” »
September 22, 2011 at 2:16 pm
By Janette Speyer and Alison Brown – Web Success Team
In this day in age, technology is constantly evolving. Everyday we are inundated with new features, new interfaces and improved designs that can sometimes make our head spin. Facebook is not exempt from this either, as it has undergone a lot of major transformations over the past several years. Just recently, Facebook has made some major modifications to its features, and whether you’re or a fan or not, they are here to stay.
Continue reading “The New Facebook: Hate It or Love It, Why It’s Here to Stay” »
September 21, 2011 at 1:53 pm
Thursday, September 22 at 6:30 PM – 8:30 PM • The Canyon Sports Bar & Grill
This is Social Media Week — Worldwide. Join the Web Success Team for an exciting free online marketing event that brings together six of the top social media marketing experts who will share their “Secret Social Media Strategies” to help increase your business exposure, engagement and lead generation activities. There will be a panel discussion in a BarCamp style engagement, so if you have something to share you will have the platform as well.
This event is a don’t miss opportunity to learn the fundamentals of social media marketing as well as advanced strategies to grow your business online. It is a great networking opportunity and a chance to get answers to your most pressing online marketing challenges.
The panel of social media mavens includes: Mike Ballantyne, Project Manager at Rocking Social Media @mikeballantyne, Hector Diaz, Founder Think Status Social Media @hectorgdiaz, Ted Mackel, Realtor 2.0 at Keller Williams @RealtorTed, Michelle LeBlanc Magoffin, Director of Social Media Programming at Edmunds.com @PeevedMichelle, Mana Tulberg, co-founder of 805 County and Social Crossroads, @ManaTulberg and Janette Speyer, Vice President Marketing & Branding Strategist at Web Success Team @websuccess.
Click to Register Today! Looking forward to seeing you there!
September 15, 2011 at 7:31 pm
By Janette Speyer and Alison Brown – Web Success Team
In this day of digital media we are constantly bombarded with educational materials, white papers, webinars, and seminars. With so many different options to choose from, it can be hard to wade through the “clutter” and decide what forum fits your needs. This article discusses the pros and cons associated with choosing which educational conference is best for your valuable time and budget.
Continue reading “Educational Conferences: How to Choose the Best One for You” »
September 13, 2011 at 1:28 pm
By Bob Speyer – Web Success Team
Mark Twain once said, “There are lies, damn lies and statistics.” Marketing is no different. In this Internet age, information is at your fingertips for everything from A to “G” – Google that is. It’s easy to feel overwhelmed with the information overload and yearn for simpler times or just the plain, simple truth.
Where do you go to get the appropriate advice to help promote your products or services? Sometimes the “marketing truth” is in front of you. For those building a business online or wanting to take it to the next level, the good news is you can use common sense marketing in your assessment of what has worked and what needs work. No, you can’t do everything and sometimes it is hard to be objective.
Continue reading “Common Sense Marketing: Time for a Check-Up” »
September 8, 2011 at 5:46 pm
By Bob Speyer and Alison Brown, Web Success Team
LinkedIn is a very powerful tool for generating new business. When LinkedIn first began, it was primarily formulated for individuals to expand their professional network. Now, not only can individuals seek out connections in the online world, but companies can use LinkedIn to expand their client base as well. LinkedIn not only allows you to share information about your services directly with potential clients, but you can also research them, increase your company’s visibility and most importantly — generate leads!
Continue reading “Maximizing the Power of LinkedIn for Lead Generation.” »
September 6, 2011 at 2:51 pm
By Bob Speyer – Web Success Team
Everyday we are bombarded with helpful suggestions on how to build our business online. Cherry picking the information most helpful to your business can be challenging at best. Like a sports team that “loses” its way, sometimes it is better to return to the fundamentals of online marketing that have been proven effective over years.
You should start by breaking down your business model and review how well it is achieving its goals and objectives, examine your website’s content and functionality, its branding and product positioning. Be critical. That being said, I have compiled a fundamental checklist to help you reexamine your efforts and address the weakness in your online marketing efforts.
Continue reading “The 10 Fundamentals of Online Marketing” »
September 1, 2011 at 5:32 pm
By Bob Speyer and Alison Brown – Web Success Team
Due to the “instant” attribute of Twitter updates, many businesses are using this platform to improve customer service and manage their online reputation since inquiries can be responded to immediately. By opening communication channels, Twitter can assist small businesses in maintaining positive relationships with clients while also promoting your brand.
Twitter is revolutionizing the way that information is transmitted. It can be used for getting real-time updates about everything from natural disasters to celebrity gossip. It’s an open forum for the public to discuss what’s on their mind, and because you can tag certain people or companies in your “tweet,” your opinion is made visible to thousands of people.
Continue reading “Tweeting Your Way To Better Customer Service” »
