Archive for October, 2011
October 28, 2011 at 12:28 pm
By Janette Speyer and Alison Brown, Web Success Team
Job searches are now mostly done online and rarely do people apply in person anymore. Major job search websites such as monster.com or careerbuilder.com have less impact as social media has transitioned into becoming the front runner for online recruiting. Recruiters are now heavily relying on social media platforms such as LinkedIn and Facebook to locate qualified candidates based on their skills and connections. Since about half of the US population is active in social media, it makes sense that they would be used not only for personal uses, but also for professional ones as well.
Continue reading “Job Search: Facebook vs. LinkedIn” »
October 25, 2011 at 5:58 pm
By Janette Speyer and Alison Brown, Web Success Team
The Web Success Team follows a wide variety of online marketing experts so we thought that we would create an annual summary of those that we like the best or highly recommend. Every category from SEO to content curation and social media all have an expert or platform that can help you stay organized or teach you about cutting-edge, innovative techniques. With so many talented people and platforms to choose from it was a difficult decision, but below is the short list of 16 industry professionals that we follow and why.
Continue reading “Web Success Team’s 16 Online Marketing Recommendations” »
October 20, 2011 at 6:39 pm
By Bob Speyer and Janette Speyer, Web Success Team
We all want our websites to be ranked higher on Google and be more visible — but we have to balance out how much effort to put into SEO without destroying the user experience.
SEO is imperative for your website to get searched on the major search engines but its overuse can also hurt your website. The search engines will select the most relevant websites offered to users through keyword searches. SEO’s purpose is, in part, determining how to tweak a site so it is not only recognized by the search engine spiders but rewarded with a first page view.
This thrust of this article is to depict some common SEO issues and offer solutions so you can maximize your exposure on search.
Continue reading “5 Criminal SEO Uses That Can Murder Site Visibility and User Experience” »
October 18, 2011 at 5:23 pm
By Janette Speyer and Alison Brown, Web Success Team
Have you ever noticed one of those one by one inch squares next to an advertisement that looks like a bar code? If you have, then you would know that these bar codes are actually called Quick Response codes and you can scan them with your smart phone. They are now the latest craze in the mobile marketing world. The basic premise of a QR code is to be able to instantly download information onto your smart phone about any given topic such as a link to a company website or a coupon. They are displayed anywhere from print advertisements, television commercials, social media links, and websites. QR codes have become an integral tool for any marketing strategy and they have made mobile marketing and advertising more accessible than ever.
Continue reading “Using QR Codes for Mobile Marketing” »
October 13, 2011 at 5:45 pm
Bob Speyer and Alison Brown, Web Success Team
Generating leads is the most important reason to blog and use social media, but using online marketing to promote your business only works if you take advantage of all the tools available. Writing blog articles, circulating them, and being active on social media platforms are all ways to build brand awareness, but when it comes to blogging, it’s important that you are aware of how to increase your ROI.
Continue reading “Targeted Blog Content to Generate Leads” »
October 11, 2011 at 5:33 pm
Bob Speyer and Alison Brown, Web Success Team
Everyone gets writer’s block from time to time. In the blogging world, it’s easy to get stuck if you run out of ideas about what topics to write about. If writing more blog articles means more business, then you probably don’t want to get stuck very often. One way to avoid this is make a checklist of content creation ideas that can help your online marketing program.
Continue reading “10 Creative Content Ideas for Social Media Marketing” »
October 6, 2011 at 6:21 pm
By Bob Speyer and Alison Brown – Web Success Team
No one wants to lose sales or lead opportunities once a prospective customer lands on your website. If you have broken links or error pages, visitors may downgrade your website and leave. Your site may also need a search engine optimization (SEO) overhaul. When viewers see a 404 error page, this is your opportunity to turn a negative into a positive.
One marketing tip that is often overlooked is the promotional use of the 404 error page that appears when trying to access a webpage that can’t be found. While annoying to some, this can actually be an opportunity for online marketers to further promote their brand. By creating a “customized” 404 error page for your website, instead of allowing for the standard message to appear, errors will be less intimidating and browsers can get back to your site easily before they wander away.
Continue reading “Page Not Found? Error Message? No Problem!” »
October 4, 2011 at 4:56 pm
Janette Speyer and Alison Brown, Web Success Team
If your business heavily relies on social media, then it’s important to make sure that the time you’re spending promoting your business is paying off. As social media continues to play an integral role for any online marketing campaign, it’s becoming increasingly important to track the performance of your online marketing efforts. Using the application called “Klout,” you can measure all your social networking activities by how much engagement they generate. It will help you to measure how successful your brand is and, the higher your score, the more “klout” you will have.
Continue reading “How Much Klout Do You Have?” »
