Archive for November, 2011
November 29, 2011 at 7:16 pm
By Janette Speyer and AlisonBrown, Web Success Team
With 2012 just around the corner, online marketing predictions are becoming more identifiable. In a world where technology becomes more advanced everyday, online marketing also follows suit and evolves quickly in order to adapt. In 2011, many changes took place such as Google entering the social media world with Google+ and the revamped Google Reader, the introduction of a new iPhone, and the increased reliance on Facebook and Twitter for promotional updates. Experts predict that even more changes are in store for 2012 as the online world continues to dominate marketing strategy by utilizing various avenues.
Continue reading “Online Marketing Predictions for 2012” »
November 22, 2011 at 7:09 pm
By Janette Speyer and Alison Brown, Web Success Team
Thanksgiving signifies a time of year where people gather with their families and reflect upon what they’re thankful for. The first Thanksgiving celebration is believed to have taken place in 1621, when Plymouth colonists and Wampanoag Indians got together and celebrated the autumn harvest. The tradition continued for many years, but it wasn’t a national holiday until President Abraham Lincoln officially declared it during the Civil War.
Today, Thanksgiving has many meanings, based on various family traditions. It can be anything from watching football, to eating juicy turkey or reuniting with family members we don’t see often. For some, it may even mean getting to bed early in order to get the best sales at the mall on Black Friday, or now Black Thursday!
Continue reading “Fun Facts About Thanksgiving, Black Friday and Cyber Monday!” »
November 17, 2011 at 11:23 am
By Bob Speyer and Janette Leon-Speyer, Web Success Team
The lines have become blurred from traditional SEO to what I call SEO on “steroids”. The fuel that drives the traditional SEO engine is still relevant, from keyword-rich website content, code to content ratio and optimization, to being Google compliant. However, today search engines are paying increasing attention to an online social activity. Consistent social engagement indicates that a website is an active participant in commerce and is not just a content generator or link farm.
Continue reading “Is SEO Really Dead? Or Has it Morphed into a Social Superhero!” »
November 15, 2011 at 6:41 pm
By Janette Speyer and Alison Brown, Web Success Team
With the holidays soon approaching, everyone is gearing up for the biggest shopping weekend of the year. Black Friday, the day after Thanksgiving, offers lucrative savings to entice people to hit the stores and buy gifts for Christmas or other holidays. Cyber Monday has also become increasingly popular since people can find what they need all with the clicks of a few buttons. Online marketing has been playing an integral role in the promotion of these savings events and consumers have been getting good at ferreting out the biggest savings with the help of social media marketing.
Continue reading “Black Friday & Cyber Monday – Get Social and Sell!” »
November 10, 2011 at 4:09 pm
By Janette Speyer and Alison Brown, Web Success Team
What is a Kardashian? Where did the brand come from? The most popular Twitter searches for the Calabasas, California area are believe it or not: “where do the kardashians live” and “dash”. The Kardashian brand, however, has not always been a multi-million dollar enterprise. The family used to be fairly ordinary, other than the father, Robert Kardashian, who was an attorney for OJ Simpson. It wasn’t until several years ago, when Kris Jenner, the matriarch of the family, decided she wanted to get the family on a reality TV show. This happened at about the same time as her daughter, Kim Kardashian, became famous because of the release of a scandalous video.
Continue reading “Keeping Up with the Kardashians’ Personal Branding” »
November 8, 2011 at 7:02 pm
By Bob Speyer and Janette Speyer, Web Success Team
The BlogWorld and New Media Expo took place in Los Angeles on November 3-5. With more than 300 speakers, it was three days filled with non-stop workshops and presentations from online marketing experts on a variety of topics ranging from blogging, New Relationship Marketing, search marketing, social media strategy, SEO and ROI. Here are some of the highlights:
Continue reading “BlogWorld & New Media Expo: Highlights & Take-A-Ways” »
November 1, 2011 at 5:06 pm
By Bob Speyer and Alison Brown, Web Success Team
Google has been busy updating a host of different applications from Gmail to Google+, and now the update for Google Reader. The new Google Reader offers an interface overhaul that is a lot more intuitive, and also offers the ability to share on Google+. This updated version helps Google further integrate with the social media community and promote the use of Google+. There are also some additional benefits that can help your online marketing efforts to either streamline or expand your social media impact.
Continue reading “How the New Google Reader Can Benefit Your Online Marketing” »
