December 22, 2011 at 10:43 am
By Janette Speyer and Alison Brown, Web Success Team
Christmas is known as the time of giving, and it’s the time of year when we get together with our families. The history of Christmas is quite complex, as its roots go back thousands of years. The celebration of Christmas primarily signifies the birth of Jesus and is celebrated annually by billions of people around the world. Modern day Christmas is celebrated by putting up a tree with lights and ornaments, playing Christmas music, eating a special meal, and exchanging gifts with friends and loved ones. Because Christmas has become more focused on gift giving over the years, it’s become a key sales period for many retailers and businesses.
Continue reading “5 Holiday Marketing Tips & Fun Christmas Facts” »
December 20, 2011 at 5:54 pm
By Janette Speyer and Alyse Speyer, contributor Web Success Team
When I open my Facebook profile, the right hand side always has ads that are related to my “Likes”. For example, if I “Like” vitamin B12, ads for vitamins and supplements appear. Along with these ads I also get shown my friends choices and “Likes”. This type of marketing is known as Behavioral Targeting and has already started to sweep the nation.
Continue reading “Eliminate the Guesswork with Behavioral Targeting for Your Marketing Campaigns” »
December 16, 2011 at 3:05 pm
By Janette Speyer and Alison Brown, Web Success Team
The Internet is about to change. Are you ready for the switch? ICANN, the Internet Corporation of Assigned Names and Numbers, has been working on a domain overhaul that will allow you to have a Top-Level Domain (gTLD) that uses a .yourbrand extension instead of .com, .net or .org. This change has the potential to open the door for endless online branding possibilities. For Coca Cola, they can purchase the extension .coke and then create a number of different URL’s that help build their brand.
On January 12, 2012, the world’s largest branding revolution will begin, as ICANN will start accepting gTLD applications. Prices for owning the rights to various domain’s is very pricey and opens the door to a number of bidding wars for companies fighting for rights over general domain names.
Continue reading “.YourBrand…Are you ready for the ICANN domain switch?” »
December 14, 2011 at 4:19 pm
By Janette Speyer and Alison Brown, Web Success Team
The potential that online marketing has to brand companies and engage a targeted audience is growing exponentially. Social media platforms such as Twitter, Facebook and Google+ have been adapting to this new wave of marketing by rolling out new features that make it easier for marketers to brand their businesses online.
Continue reading “The Changing Marketing Landscape of Facebook, Twitter and Google+” »
December 8, 2011 at 6:21 pm
By Janette Speyer and Alison Brown, Web Success Team
Niche social sites are paving the way for the new era of online marketing. As businesses embrace social media strategies they are finding more and more that they can define their branding by using “niche” social sites to target their audiences and to interest smaller group of people. It’s ideal for small businesses that have local highly targeted niche markets such as fashion or food. With niche sites, communities are smaller and you can get your message to your audience without the clutter of Facebook and Twitter.
Continue reading “Niche Social Sites: the New Era of Online Marketing” »
December 6, 2011 at 5:54 pm
By Janette Speyer and Alison Brown, Web Success Team
Social media marketing and online marketing are becoming the main players in the marketing business. Using social media to promote your business is a great way to generate leads as well as prove that you’re an authority in your industry. Creating a Facebook business page can help get the word out about your business and locate potential customers. Generating “Likes” increases your business’ visibility online and allows you to connect with people that you know are interested in the services you’re offering. Below are some persuasive reasons as to why cultivating Facebook followers can benefit your company in the long run.
Continue reading “The Real Value of A Facebook “Like”” »
December 1, 2011 at 6:19 pm
By Bob Speyer, Web Success Team
Nothing is more appreciated and respected in business than a referral. It shows confidence in your brand, hands on experience and the ability to connect with people. It is the bi-product of a successful business–customer relationship. In today’s competitive business climate and the growing influence of the Internet to affect decision making, the marketing paradigm has changed.
Continue reading “Relationship Marketing to Score BIG in 2012” »
