By Bob Speyer and Justin Delos Reyes – Web Success Team
The word “ego” is typically attached to negative connotations. But there are several benefits to having an ego when working on a project with others. As online marketers, we at Web Success Team have the opportunity to work with advertisers, webmasters, traditional marketers, and public relations specialists. All of us generally have an ego because we need to achieve positive results for our client. We have found that the key to making our partnerships work is to communicate in a respectful manner. It is perfectly fine to fight for your ideas to be implemented if you genuinely believe they can lead to positive results – just don’t step on your partner’s toes in the process.
Continue reading “How Strong Egos Can Lead to Productive Business Partnerships” »
By Bob Speyer and Justin Delos Reyes – Web Success Team
Teamwork is essential to the success of every brand’s online presence. It involves collaboration between groups of people with different skills, personalities, and expertise. Online marketers, for instance, collaborate with PR specialists, programmers, webmasters, advertisers, and traditional marketers, when they are hired to meet a brand’s social media goals.
Continue reading “5 Tips for Staying Focused on Client Goals while Working with Others” »
February 3, 2011 at 9:00 am
By Bob Speyer – Web Success Team
The Super Bowl is a lot like Christmas – for advertisers, consumers, sports fans, and just about anybody with a TV and chips. Aside from the entertainment value, major corporations down to the small business want to capitalize on the Super Bowl and ride its coattails to profit.
Continue reading “Super Bowl Marketing: The Game within the Game” »
By Bob Speyer, Web Success Team
Social Media has definitely arrived when it has its own day. Thanks to Mashable, June 30 will now be engraved in Internet history. I remember when Earth Day got started. I was a student at Berkeley and saving the planet and protesting the Vietnam War was all the rage. Flash forward 40 years later. Yes we have another “gulp” war and the Earth still isn’t doing very well. The BP oil spill is in its 70+ day and counting. The old saying, “the more things change, the more they stay the same” seems to hold true.
Continue reading “Social Media – A Day of Opportunity” »
April 15, 2010 at 2:57 pm
By Bob Speyer and Kristin Tomlinson
A few exciting new tools have blasted onto the web that are being used to advance the Twitter market and attract advertisers and users toward new markets. Even Google has entered the Twitter universe and further support the view that Twitter is a marketing tool that is here to stay. Advertisers can now reach users who can in turn be paid for supporting the advertisers efforts. Users can also increase their customer base and connect with more relevant Tweeters. Here are a few innovative tools and their features that will motivate you to tweet and keep the Twitter buzz alive:
Promoted Tweets: Twitter has just announced a new revenue-generated ad model called Promoted Tweets. It connects advertisers with tweeters. Advertisers can use the same 140-character messages to promote their brands and will appear on users Twitter pages. Tweeters can then earn money for spreading the tweet a to their followers, thereby going viral. Advertisers create and make an offer to tweeters, who in turn write tweets and include links to advertiser’s sites. Sponsored Tweets then will make electronic payments to the tweeter participants.Starbucks is already on board with this new Twitter tool and their sponsored posts will appear atop user-based searches that relate to their product.
Replay Popular Tweets: Google is now allowing people to rewind time and check out popular tweets through their Google Replay feature. You can now focus in on any point in time and replay what people have tweeted about on various topics that made headline news the previous months and later back a few years. By indexing all the most popular tweets, Google is allowing people to go back in time and see how people expressed their opinions and how they reacted to particular events on Twitter — all good marketing information.
Find and Follow Twitter Users: Google is supporting Twitter by rolling out their new Google Follow Finder tool. In brief, it displays a list of Twitter members who are not yet on your “following” list and gives you the option of whether you want to follow them or not. This will allow you to follow twitters who are in your target market with the “hope” of having them follow you as well. The lists are created using public following and follower lists on Twitter. The best part about this tool is that you can use it without ever logging onto Twitter, all you have to do is just enter you Twitter account name on Google Follow Finder. So now the next time you want to find people to follow on Twitter, you can choose which are interesting to follow and those that aren’t your target market.
These new options express the ever-expanding Twitter world and are designed to help organize all the overload of information that is generated by Twitter. This will help users organize their accounts in more useful and efficient ways. It will also allow Twitter users to drill down to locate users to your choice and become more selective and effective in reaching and expanding your base.
Grow Your Business Online: These tips are meant to be used as a guideline to improve traffic to your site, increase your conversion rates, help turn visitors into buyers, and keep you ahead of the competition. Turning to a web marketer can ultimately save you time and money and increase your success online. The Web Success Team has many proven marketing strategies and techniques that can be viewed at http://www.websuccessteam.com. The Team would be happy to discuss your web marketing needs with a complimentary consultation and web marketing assessment of your current site. Simply mention this article when contacting bob@websuccessteam.com or call 818-222-5643 for an appointment. To your web success!
