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September 14, 2010 at 3:22 pm

How to Narrow Down Your Online Marketing Choices

By Kristin Tomlinson and Bob Speyer

There are a growing number of social media networks that can help market your business. It’s a good idea to market as many of these sites as possible, but you need to make sure to do it in a productive way that will benefit your business. Here are a few great ways to narrow down your social media choices and segment your online marketplace.

Shoot For Your Target

Traditional media like television and newspapers are created and marketed to attract their target audience. MTV attracts young adults, while the New York Times is aimed at business professionals. Online Social Media is not segmented and is very broad. You have to research to find where your potential audience is. This process can be daunting and overwhelming, but is necessary in order to find the right platform to advertise your product.

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July 13, 2010 at 3:24 pm

Facebook Fan Exchange to Target and Grow Your Followers

By Bob Speyer, Web Success Team

Everyone wants to increase their social media followers quickly. Here’s a novel way to broaden your reach through a Facebook Fan Exchange championed by online marketer Michelle Hummel. It’s simple, innovative and most importantly stays true to the Social Media Mantra, “Give to Get.” Michele has used LinkedIn to promote this marketing concept. In only four months, Michelle has gone from 60 Facebook friends to just under 2,000 fans by promoting the Facebook Fan Exchange through 5 to 7 select LinkedIn groups.

How It Works: I Become a Fan, You Become a Fan

The strategy is very simple. First you join a LinkedIn Discussion Group, for example: Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators. Of course, the more groups you join and implement this strategy, the more fans you will corral. Then you follow these simple instructions:

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