Posts Tagged ‘business online’
December 14, 2011 at 4:19 pm
By Janette Speyer and Alison Brown, Web Success Team
The potential that online marketing has to brand companies and engage a targeted audience is growing exponentially. Social media platforms such as Twitter, Facebook and Google+ have been adapting to this new wave of marketing by rolling out new features that make it easier for marketers to brand their businesses online.
Continue reading “The Changing Marketing Landscape of Facebook, Twitter and Google+” »
September 6, 2011 at 2:51 pm
By Bob Speyer – Web Success Team
Everyday we are bombarded with helpful suggestions on how to build our business online. Cherry picking the information most helpful to your business can be challenging at best. Like a sports team that “loses” its way, sometimes it is better to return to the fundamentals of online marketing that have been proven effective over years.
You should start by breaking down your business model and review how well it is achieving its goals and objectives, examine your website’s content and functionality, its branding and product positioning. Be critical. That being said, I have compiled a fundamental checklist to help you reexamine your efforts and address the weakness in your online marketing efforts.
Continue reading “The 10 Fundamentals of Online Marketing” »
August 18, 2011 at 5:04 pm
By Janette Speyer and Alison Brown, Web Success Team
The realm of Google has been expanding over the last decade and so have its services. Most of us have heard of Gmail or Google Maps, but there are many other tools at your fingertips that can enhance your online marketing efforts and help grow your business online. What’s great about Google’s tools is that they are free and fairly user friendly. Highlighted below are some of Google’s greatest tools to take advantage of to help your business succeed. 
Continue reading “What’s in Your Google Basket? Must Have Tools for Businesses” »
August 11, 2011 at 1:35 pm
By Bob Speyer and Alison Brown
Personal branding has become an important aspect to building your business online. Social media websites such as Facebook, Twitter, and LinkedIn offer ways for people to connect based on their interests and stay updated on the latest news and trends. These websites were initially designed for personal use, though businesses are now using social media to promote their brand as well. Online marketing is now the most popular form of advertising, as well as one of the most effective. By managing business connections through online networking sites, you can control your reputation both personally and professionally, as well as build your own personal trademark.
Continue reading “Personal Branding, Be Yourself!” »
By Bob Speyer, Web Success Team
You are getting thousands of hits but no conversions. Why? You have done your homework, your website is up and running, and your site has been thoroughly optimized for search (SEO) and marketing (SEM). Here is why:
Confusion Leads to Desertion
First, you have to rethink how you do business online. An effective website is one that entices and motivates the viewer into taking action. It’s not about the “wow” factor. It’s about getting them to respond. The messages have to be clear, simple and direct(ed). If you have so much information, the visitor won’t grasp anything. Confusion leads to desertion (of your website).
Continue reading “How to Motivate Visitors to Take Action on Your Website” »
By Janette Leon-Speyer
Traditional ways of finding new business aren’t as effective as they use to be. In today’s business climate, being a little web savvy goes a long way. LinkedIn is the social media platform of choice for businesses and professionals and enables you to target and connect with new business prospects.
First a few facts about LinkedIn users according to Lewis Howes, author of LinkedWorking: Generating Success on the World’s Largest Professional Networking Website:
* 65 million business professionals use LinkedIn.
* It is the #1 social media marketing tool to target business professionals.
* LinkedIn allows you to export your database. You can then add your connections to your email list.
Continue reading “LinkedIn Action Plan to Reach New Business Prospects” »
