Posts Tagged ‘content’
January 10, 2012 at 4:57 pm
By Bob Speyer, Web Success Team
2012 has just launched and it’s time to exercise our digital marketing muscles for our clients. In order to achieve the best possible results for them we have found that organizing and coordinating their previous online marketing efforts is the first order of business. Sometimes, it is more than just a Spring cleaning, rather more on the order of a redirect or facelift.
Continue reading “The Importance of Coordinating Your Online Marketing Mix” »
October 25, 2011 at 5:58 pm
By Janette Speyer and Alison Brown, Web Success Team
The Web Success Team follows a wide variety of online marketing experts so we thought that we would create an annual summary of those that we like the best or highly recommend. Every category from SEO to content curation and social media all have an expert or platform that can help you stay organized or teach you about cutting-edge, innovative techniques. With so many talented people and platforms to choose from it was a difficult decision, but below is the short list of 16 industry professionals that we follow and why.
Continue reading “Web Success Team’s 16 Online Marketing Recommendations” »
September 27, 2011 at 6:05 pm
By Bob Speyer and Alison Brown, Web Success Team
Content curation is the identifying, selecting and sharing of content that is meaningful to a specific target audience as well as other online resources such as articles, blog posts, videos, tweets, and photos. Done correctly, it can play a vital role in helping your brand succeed; and is particularly effective when sharing relevant information with your social network.
We are constantly inundated with advertisements, articles and other forms of information daily. However, content curation helps your audience see only the most important news or updates, since you have taken the first step and filtered out irrelevant information.
Continue reading “What Is Content Curation & How it Can Help Market Your Brand” »
By Bob Speyer – Web Success Team
SEO conjures up the worst fears and the most apprehension for those looking at it as a necessary evil. Companies know they need it but aren’t confident in its results. Many have spent thousand of dollars without much return and are reluctant to spend more. Part Two of this article helps navigate the SEO waters and avoid the whirlpools where money drains away by showing you red flag to watch out for so you can make more informed decisions before hiring an SEO firm or specialist.
Continue reading “10 Red Flags to Help Avoid Choosing a Bad SEO Service – Part Two” »
By Bob Speyer and Justin Delos Reyes – Web Success Team
Article marketing is one of the most powerful search engine optimization techniques that your brand can incorporate into its online marketing strategy. It can put your content in front of thousands of readers and it can bring traffic to your website in a cost efficient way.
The reasons why your brand should refrain from article marketing are almost non-existent. But you should know beforehand that quality is of the utmost importance – not just on your part, but in regards to the directories you submit to as well.
Continue reading “Capitalize on the SEO Benefits of Article Marketing” »
By Justin Delos Reyes and Janette Speyer – Web Success Team
Charisma is defined by Merriam-Webster as “a special magnetic charm or appeal.” Entertainers have it. Politicians have it. But did you know your brand can exude that same type of charisma through social media?
Continue reading “How to Generate Charisma for Your Brand through Social Media” »
By Bob Speyer and Justin Delos Reyes – Web Success Team
The art of Social Media SEO (or Social SEO) lies in your ability to speak without disturbing the conversation. This means keeping your followers engaged while you implement keywords and keyword phrases into your profiles. Search engines love social media and brands that leverage it correctly. Building a Social SEO strategy for your profiles is imperative to your overall web success.
Continue reading “Using Keywords to Achieve Social Media SEO Success” »
By Web Success Team
There are arguably three components that make up the lifeblood of a website: content, SEO, and the SEO value you get from linking, aka: link juice. Link juice is becoming more important for brands as people flock to social media to share links and other information they find. The benefit of exposing your brand through social media outlets will enable you to become more visible on search and increase your rankings on Google and the like.
Continue reading “Getting Link Juice Out of Social Media” »
By Justin Delos Reyes, Web Success Team
As a business professional you probably have stacks of business cards in your desk drawer. How often do you follow-up with the people who handed them to you? If your answer falls in the rarely to never categories, what are your reasons for not following up? Is it lack of time? Is it because you have more important things to do? Or is it because you would rather focus on people who you know can help your business?
Continue reading “Using Social Media to Nurture Offline Leads” »
April 26, 2011 at 4:06 pm
By Justin Delos Reyes, Web Success Team
Facebook launched its new Send button on Monday – giving users an alternative to the popular Like button. Users who want to share content they find on the web privately with specific individuals or a select group of people, can hit the Send button instead of the Like button (which broadcasts content to all of a user’s Facebook friends).
Also this week, Facebook launched its Deals program and has positioned itself to compete with Groupon and LivingSocial. Facebook Deals is currently available in five U.S. cities (Atlanta, Austin, Dallas, San Diego, and San Francisco) and 11 companies have signed on as partners for the trial stage. The program is likely to expand to more cities and companies if users latch onto it. Both the Send button and Facebook Deals can serve as valuable marketing tools for your business. Below is information on what the Send button can do for you and a rundown of the new deals program.
Photo credit: The Cove - A Place for Imaginative Learning
Continue reading “Increase Engagement with Facebook’s New Send Button and Deals” »
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