November 22, 2011 at 7:09 pm
By Janette Speyer and Alison Brown, Web Success Team
Thanksgiving signifies a time of year where people gather with their families and reflect upon what they’re thankful for. The first Thanksgiving celebration is believed to have taken place in 1621, when Plymouth colonists and Wampanoag Indians got together and celebrated the autumn harvest. The tradition continued for many years, but it wasn’t a national holiday until President Abraham Lincoln officially declared it during the Civil War.
Today, Thanksgiving has many meanings, based on various family traditions. It can be anything from watching football, to eating juicy turkey or reuniting with family members we don’t see often. For some, it may even mean getting to bed early in order to get the best sales at the mall on Black Friday, or now Black Thursday!
Continue reading “Fun Facts About Thanksgiving, Black Friday and Cyber Monday!” »
November 15, 2011 at 6:41 pm
By Janette Speyer and Alison Brown, Web Success Team
With the holidays soon approaching, everyone is gearing up for the biggest shopping weekend of the year. Black Friday, the day after Thanksgiving, offers lucrative savings to entice people to hit the stores and buy gifts for Christmas or other holidays. Cyber Monday has also become increasingly popular since people can find what they need all with the clicks of a few buttons. Online marketing has been playing an integral role in the promotion of these savings events and consumers have been getting good at ferreting out the biggest savings with the help of social media marketing.
Continue reading “Black Friday & Cyber Monday – Get Social and Sell!” »
December 7, 2010 at 4:08 pm
By Bob Speyer, Web Success Team
By now most have heard of the brainchild of American Express OPEN, “Small Business Saturday.” Sandwiched between Black Friday and Cyber Monday, it was meant to draw attention to small businesses throughout the U.S., help stimulate the economy and create jobs. I soon discovered it was much more than that!
Continue reading “Piggy Back Promotion for Small Business thru Social Media Marketing” »
November 23, 2010 at 4:01 pm
By Janette Speyer, Web Success Team
Online reputation management should be a part of your Social Media Marketing Plan. It’s essential!!!
I was talking to a friend that has a very high profile job with a very visible fashion brand. Her company hosted a business event last week and invited all the media to participate. Some industry attendees were dissatisfied with the event and in no less than 24 hours it was splashed all over the Internet.
So much for all the expense, the planning and the hopes of positive feedback and let’s not even get into the damage caused to sales right before THANKSGIVING! BLACK FRIDAY! CYBER MONDAY! Oh noooooooo.
Continue reading “Integrating Online Reputation Management into Your Social Media Marketing” »
November 9, 2010 at 3:08 pm
By Bob Speyer, Web Success Team
Every week I talk to business people about social media, from entrepreneurs and start ups to corporate types in medium to large businesses. Most either have a limited social media presence or are timid about its use for their business purposes — yet they are intrigued about all the buzz. Their questions and concerns are legitimate, so I decided to write this article to address their most common concerns.
Continue reading “Making the Case for Social Media” »
December 1, 2009 at 7:20 pm
Cyber Monday is a term coined by retailers to capitalize on the shopping season and traditionally know as the strongest day for online retail sales and web success. Point of fact, it is also generating more sales than in store purchases, making it bigger than Black Friday.
Cyber Monday is the traditional “kick-off” to the online shopping season. This year sales could exceed $900 million, making this the biggest day for online retailers according to the Dow Jones and Com Score. Sales rose 14% this year over last year’s haul and bought 30% more items per order as well.
Continue reading “Cyber Monday: Bigger than Black Friday!” »
