January 13, 2011 at 2:23 pm
By Alyse Speyer – Web Success Team Contributor
It’s that time of year again. Where we buckle down and make our resolutions for… a better and more effective website! Whatever your online marketing plans are for 2011, all roads point to capturing new leads and closing more sales. In order to do this, you must assess why your website isn’t capturing the leads that you want or, if you are getting leads, how to get more qualified leads.
Continue reading “Building a Better Website Experience to Capture Leads” »
September 30, 2010 at 1:12 pm
By Janette Speyer, Web Success Team
As always we are the pursuit of success for our clients. I want to share this conversation I had with my colleague Marci Rosenblum regarding the use and abuse of Social Media Platforms for branding and selling services on the web.
Janette: Is Social Media really dead? How come it’s so hard to get results.
Marci: Social Media is not good enough on it’s own. That’s why I always recommend a good website with sound SEO.
Continue reading “A conversation about the REAL WORLD of Social Media” »
By Bob Speyer, Web Success Team
You are getting thousands of hits but no conversions. Why? You have done your homework, your website is up and running, and your site has been thoroughly optimized for search (SEO) and marketing (SEM). Here is why:
Confusion Leads to Desertion
First, you have to rethink how you do business online. An effective website is one that entices and motivates the viewer into taking action. It’s not about the “wow” factor. It’s about getting them to respond. The messages have to be clear, simple and direct(ed). If you have so much information, the visitor won’t grasp anything. Confusion leads to desertion (of your website).
Continue reading “How to Motivate Visitors to Take Action on Your Website” »
