By Bob Speyer, Web Success Team

The old adage, “there are lies, damn lies and statistics” has never been more true when it comes to social media marketing. We are such a numbers driven culture that we place ultimate value on statistical results — we equate higher numbers with better results. This works in many areas of life, particularly sports. In baseball, for example, careers are made based on batting average, home runs, number of saves or simply won-lost records.

However, when it comes to marketing and measuring results, there are many grey areas that aren’t so quantifiable. Not all is black and white with winners and losers. Are Social media numbers a good example of what constitutes a successful page? Obviously followers or fans are an important determinant to extend ones reach or measure a successful marketing campaign. We marvel at people who have 25,000 plus Twitter followers or 5,000 plus Facebook fans.

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