October 5, 2010 at 3:39 pm
By Bob Speyer, Web Success Team
According to The Nielsen Company, one out of every five minutes spent online is on social media. Targeting your customers on social networks makes sense and is effective, helping to expand your reach, increase sales and build your fan base. Here are some ways to maximize the effectiveness of your social media campaigns:
1. Call to Action: Capturing consumers’ attention and building relationships are key, but what do you do to convert them to customers or evangelists? Social media is a lot more subtle than direct response marketing. A call to action can be anything from likes to social sharing and commenting to subscribing to your RSS feeds. Make sure that the action you want your target audience to take circles back to a specific company goal, such as offering a promotional code for product discounts if a consumer “likes” your fan page.
Continue reading “How to Make Social Media More Effective” »
August 24, 2010 at 5:11 pm
By Bob Speyer, Web Success Team
Most users of Facebook are underutilizing its power and reach. Why drive traffic to your website when you can market your brand and your products and services through Facebook. It makes sense. Since your customer base is already on your Fan Page, why not make it convenient for them to buy or entice them to find out more without leaving.
Continue reading “Ramp Up Your Facebook Marketing with Custom FBML Pages” »
By Bob Speyer, Web Success Team
Everyone wants to increase their social media followers quickly. Here’s a novel way to broaden your reach through a Facebook Fan Exchange championed by online marketer Michelle Hummel. It’s simple, innovative and most importantly stays true to the Social Media Mantra, “Give to Get.” Michele has used LinkedIn to promote this marketing concept. In only four months, Michelle has gone from 60 Facebook friends to just under 2,000 fans by promoting the Facebook Fan Exchange through 5 to 7 select LinkedIn groups.
How It Works: I Become a Fan, You Become a Fan
The strategy is very simple. First you join a LinkedIn Discussion Group, for example: Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators. Of course, the more groups you join and implement this strategy, the more fans you will corral. Then you follow these simple instructions:
- Continue reading “Facebook Fan Exchange to Target and Grow Your Followers” »
By Bob Speyer, Web Success Team
All businesses are looking for that competitive edge. Companies are turning more and more to social media as another online marketing channel to target and reach customers. In their haste to develop profiles, make connections and build relationships, one significant ingredient is often overlooked — keyword use in social media.
Continue reading “6 Keyword Strategies to Boost Your Social Media Effectiveness” »
