August 16, 2011 at 4:21 pm
By Bob Speyer and Alison Brown, Web Success Team
Graphics have been a method of communication since the Stone Age. In our newly minted Digital Age, imagery has taken on a whole new dimension. Because search engines are more sophisticated in reading images, we are seeing more graphics on the web. This adds a unique dimension to a marketing strategy. There is now an opportunity for online marketers to promote their business through imagery.
Using graphics is a great way to gain increased visibility for your website. Creative graphics can catch people’s attention easily and they are a great way to get a point across swiftly and precisely. By promoting your graphics and images by sharing links with influential online connections, you will drive more website traffic.
A sample of Web Success Team's Sales Images
Continue reading “The Marketing Value of Images” »
By Bob Speyer, Web Success Team
You are getting thousands of hits but no conversions. Why? You have done your homework, your website is up and running, and your site has been thoroughly optimized for search (SEO) and marketing (SEM). Here is why:
Confusion Leads to Desertion
First, you have to rethink how you do business online. An effective website is one that entices and motivates the viewer into taking action. It’s not about the “wow” factor. It’s about getting them to respond. The messages have to be clear, simple and direct(ed). If you have so much information, the visitor won’t grasp anything. Confusion leads to desertion (of your website).
Continue reading “How to Motivate Visitors to Take Action on Your Website” »
