Posts Tagged ‘Keywords’
January 12, 2012 at 5:46 pm
By Bob Speyer – Web Success Team
People use search engines everyday to do research, find answers to questions, look up directions and locate products they’re interested in. But why do certain searches show up while others don’t? It has to do with search engine rankings. It’s a complex system and having a top search engine ranking is not something that happens overnight. There are a lot of ways you can improve your rankings, and below are a few tips you can follow in order to help shoot your name straight to the top of the list.
Continue reading “4 Ways to Improve Search Engine Rankings” »
January 10, 2012 at 4:57 pm
By Bob Speyer, Web Success Team
2012 has just launched and it’s time to exercise our digital marketing muscles for our clients. In order to achieve the best possible results for them we have found that organizing and coordinating their previous online marketing efforts is the first order of business. Sometimes, it is more than just a Spring cleaning, rather more on the order of a redirect or facelift.
Continue reading “The Importance of Coordinating Your Online Marketing Mix” »
January 5, 2012 at 2:19 pm
By Bob Speyer, Web Success Team
Keywords are like Super Glue. They are the fuel for search engines and connect you to your potential customers. Selecting the right keywords can make all the difference in whether you are found in search. Therefore, keyword research is the foundation of any online marketing strategy. And keyword selection can be divided into Selection and Priority:
Continue reading “How to Choose the Most Effective Keywords for Search” »
November 17, 2011 at 11:23 am
By Bob Speyer and Janette Leon-Speyer, Web Success Team
The lines have become blurred from traditional SEO to what I call SEO on “steroids”. The fuel that drives the traditional SEO engine is still relevant, from keyword-rich website content, code to content ratio and optimization, to being Google compliant. However, today search engines are paying increasing attention to an online social activity. Consistent social engagement indicates that a website is an active participant in commerce and is not just a content generator or link farm.
Continue reading “Is SEO Really Dead? Or Has it Morphed into a Social Superhero!” »
October 20, 2011 at 6:39 pm
By Bob Speyer and Janette Speyer, Web Success Team
We all want our websites to be ranked higher on Google and be more visible — but we have to balance out how much effort to put into SEO without destroying the user experience.
SEO is imperative for your website to get searched on the major search engines but its overuse can also hurt your website. The search engines will select the most relevant websites offered to users through keyword searches. SEO’s purpose is, in part, determining how to tweak a site so it is not only recognized by the search engine spiders but rewarded with a first page view.
This thrust of this article is to depict some common SEO issues and offer solutions so you can maximize your exposure on search.
Continue reading “5 Criminal SEO Uses That Can Murder Site Visibility and User Experience” »
September 6, 2011 at 2:51 pm
By Bob Speyer – Web Success Team
Everyday we are bombarded with helpful suggestions on how to build our business online. Cherry picking the information most helpful to your business can be challenging at best. Like a sports team that “loses” its way, sometimes it is better to return to the fundamentals of online marketing that have been proven effective over years.
You should start by breaking down your business model and review how well it is achieving its goals and objectives, examine your website’s content and functionality, its branding and product positioning. Be critical. That being said, I have compiled a fundamental checklist to help you reexamine your efforts and address the weakness in your online marketing efforts.
Continue reading “The 10 Fundamentals of Online Marketing” »
By Bob Speyer and Justin Delos Reyes – Web Success Team
Article marketing is one of the most powerful search engine optimization techniques that your brand can incorporate into its online marketing strategy. It can put your content in front of thousands of readers and it can bring traffic to your website in a cost efficient way.
The reasons why your brand should refrain from article marketing are almost non-existent. But you should know beforehand that quality is of the utmost importance – not just on your part, but in regards to the directories you submit to as well.
Continue reading “Capitalize on the SEO Benefits of Article Marketing” »
By Bob Speyer and Justin Delos Reyes – Web Success Team
The art of Social Media SEO (or Social SEO) lies in your ability to speak without disturbing the conversation. This means keeping your followers engaged while you implement keywords and keyword phrases into your profiles. Search engines love social media and brands that leverage it correctly. Building a Social SEO strategy for your profiles is imperative to your overall web success.
Continue reading “Using Keywords to Achieve Social Media SEO Success” »
By Justin Delos Reyes – Web Success Team
According to Digital Buzz Blog, over 70% of the world’s population has a mobile phone – which suggests that mobile web browsing is becoming the norm for consumers around the globe.
Have you created a mobile website that can accomplish the same goals as your traditional website? If not, or if your current mobile website isn’t helping you achieve web success, your mobile marketing strategy might need some re-tweaking. Read on to discover how to create an effective mobile website.
Continue reading “Guidelines for Creating an Effective Mobile Website” »
By Justin Delos Reyes – Web Success Team
According to Google, 97% of consumers search for local businesses online. That’s why registering your company on several local directories is a vital component of your SEO and marketing strategies for your online marketing success. The need for it is also growing because of mobile and the ability for people to search for, and check-in, at local businesses.
Continue reading “Leveraging Local Directories to Attract More Customers” »
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