Posts Tagged ‘linkedin’
January 24, 2012 at 5:59 pm
By Janette Speyer and Alison Brown
Building online trust is critical for an online business. Since your customers don’t often get to meet you face-to-face, in order to sell your products and services you have to build trust and confidence through your online voice instead.
Continue reading “How to Build Online Trust through Reviews from Your Social Media Community” »
January 17, 2012 at 5:46 pm
By Janette Speyer and Alison Brown, Web Success Team
One of the most interesting trends to watch for in 2012 is social media going visual. What does that mean, you ask? It means that social media platforms such as Instagram, Pinterest and Tumblr are taking the center stage by appealing to the visual aspect of marketing and branding as opposed to just the content side. While content focused sharing platforms such as Twitter, Facebook, or LinkedIn are very effective for online marketing, the visual appeal that these sites embody is assisting companies in expanding their influence and attracting other niche groups as well.
Continue reading “Visual Social Platforms to Watch in 2012” »
December 1, 2011 at 6:19 pm
By Bob Speyer, Web Success Team
Nothing is more appreciated and respected in business than a referral. It shows confidence in your brand, hands on experience and the ability to connect with people. It is the bi-product of a successful business–customer relationship. In today’s competitive business climate and the growing influence of the Internet to affect decision making, the marketing paradigm has changed.
Continue reading “Relationship Marketing to Score BIG in 2012” »
November 17, 2011 at 11:23 am
By Bob Speyer and Janette Leon-Speyer, Web Success Team
The lines have become blurred from traditional SEO to what I call SEO on “steroids”. The fuel that drives the traditional SEO engine is still relevant, from keyword-rich website content, code to content ratio and optimization, to being Google compliant. However, today search engines are paying increasing attention to an online social activity. Consistent social engagement indicates that a website is an active participant in commerce and is not just a content generator or link farm.
Continue reading “Is SEO Really Dead? Or Has it Morphed into a Social Superhero!” »
October 28, 2011 at 12:28 pm
By Janette Speyer and Alison Brown, Web Success Team
Job searches are now mostly done online and rarely do people apply in person anymore. Major job search websites such as monster.com or careerbuilder.com have less impact as social media has transitioned into becoming the front runner for online recruiting. Recruiters are now heavily relying on social media platforms such as LinkedIn and Facebook to locate qualified candidates based on their skills and connections. Since about half of the US population is active in social media, it makes sense that they would be used not only for personal uses, but also for professional ones as well.
Continue reading “Job Search: Facebook vs. LinkedIn” »
October 25, 2011 at 5:58 pm
By Janette Speyer and Alison Brown, Web Success Team
The Web Success Team follows a wide variety of online marketing experts so we thought that we would create an annual summary of those that we like the best or highly recommend. Every category from SEO to content curation and social media all have an expert or platform that can help you stay organized or teach you about cutting-edge, innovative techniques. With so many talented people and platforms to choose from it was a difficult decision, but below is the short list of 16 industry professionals that we follow and why.
Continue reading “Web Success Team’s 16 Online Marketing Recommendations” »
September 29, 2011 at 5:24 pm
By Janette Speyer and Alison Brown – Web Success Team
A call-to-action is a common online marketing tactic used by marketing experts to urge people to engage with a product or service. Social media marketing advertisements that don’t display a call-to-action are often considered incomplete and ineffective because you aren’t asking customers to connect with you. While this passive approach has been effective in the past, what is even more effective is something called a “call-to-reaction.” It allows you to engage your audience on a deeper level, and gives them an incentive to connect with you immediately.
Continue reading “Call to Re-Action: How to Engage Your Audience on a Deeper Level” »
September 8, 2011 at 5:46 pm
By Bob Speyer and Alison Brown, Web Success Team
LinkedIn is a very powerful tool for generating new business. When LinkedIn first began, it was primarily formulated for individuals to expand their professional network. Now, not only can individuals seek out connections in the online world, but companies can use LinkedIn to expand their client base as well. LinkedIn not only allows you to share information about your services directly with potential clients, but you can also research them, increase your company’s visibility and most importantly — generate leads!
Continue reading “Maximizing the Power of LinkedIn for Lead Generation.” »
August 11, 2011 at 1:35 pm
By Bob Speyer and Alison Brown
Personal branding has become an important aspect to building your business online. Social media websites such as Facebook, Twitter, and LinkedIn offer ways for people to connect based on their interests and stay updated on the latest news and trends. These websites were initially designed for personal use, though businesses are now using social media to promote their brand as well. Online marketing is now the most popular form of advertising, as well as one of the most effective. By managing business connections through online networking sites, you can control your reputation both personally and professionally, as well as build your own personal trademark.
Continue reading “Personal Branding, Be Yourself!” »
August 4, 2011 at 1:41 pm
At Web Success Team, we are firm believers in continuing education to keep abreast of the new emerging technologies. Last April we attended eMarketing Association Conference in San Francisco and we got valuable knowledge and made great connections.
Attached is an article written by eMarketing Association’s CEO Robert Fleming keeping us all honest.
Frightening Social Media Bullies
By Robert Fleming – eMarketing Association
Ok kids, let’s face it, there is the dark side to social marketing, using groups, pages etc. In our social playground there are quite a few bullies out there, that would (if left unchecked or unchallenged) unravel all our network building efforts. Let me introduce them, and what you can do about them.
Bob Speyer, Marci Rosenblum and Robert Fleming at eMarketing Conference San Francisco, 2011
Continue reading “Keeping Social Media Marketers Honest” »
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