November 1, 2011 at 5:06 pm
By Bob Speyer and Alison Brown, Web Success Team
Google has been busy updating a host of different applications from Gmail to Google+, and now the update for Google Reader. The new Google Reader offers an interface overhaul that is a lot more intuitive, and also offers the ability to share on Google+. This updated version helps Google further integrate with the social media community and promote the use of Google+. There are also some additional benefits that can help your online marketing efforts to either streamline or expand your social media impact.
Continue reading “How the New Google Reader Can Benefit Your Online Marketing” »
February 24, 2011 at 5:27 pm
By Robert Speyer – Web Success Team
How effective is Facebook in generating business? As you might surmise, there isn’t one answer fits all because it depends on expectations – both real and perceived.
What is definite is that Facebook marketing can boost your sales and push product “out the door.” It may never replace your website platform, but it can act as a catalyst to ROI and work as a complement to your other marketing efforts. Most companies don’t care where their sales come from but they are mindful not to leave money on the table. That’s why it is essential to bring product to where your target customers are online. And today, Facebook is where they are staying for chunks of time.
Continue reading “How Do You Measure Facebook Success?” »
November 9, 2010 at 3:08 pm
By Bob Speyer, Web Success Team
Every week I talk to business people about social media, from entrepreneurs and start ups to corporate types in medium to large businesses. Most either have a limited social media presence or are timid about its use for their business purposes — yet they are intrigued about all the buzz. Their questions and concerns are legitimate, so I decided to write this article to address their most common concerns.
Continue reading “Making the Case for Social Media” »
September 30, 2010 at 1:12 pm
By Janette Speyer, Web Success Team
As always we are the pursuit of success for our clients. I want to share this conversation I had with my colleague Marci Rosenblum regarding the use and abuse of Social Media Platforms for branding and selling services on the web.
Janette: Is Social Media really dead? How come it’s so hard to get results.
Marci: Social Media is not good enough on it’s own. That’s why I always recommend a good website with sound SEO.
Continue reading “A conversation about the REAL WORLD of Social Media” »
August 31, 2010 at 3:01 pm
By Bob Speyer and Janette Speyer, Web Success Team
We move in a very fast paced world, these days and we are all forced to keep up. As technology progresses faster than the human brain we find ourselves paralyzed by lack of time.
I often hear my clients complaining about time constraints when it comes to implementing new technologies for their business. The general consensus is that they simply have no more time to get the job done. This translates to “I can’t learn this” or “I can’t keep up” and it can be quite daunting. However it is essential to keep up with changes and these happen no matter how much you want to blame this on a “lack of time.”
Continue reading “How to Overcome the “Too Busy” Syndrome” »
