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Posts Tagged ‘marketing genius’

February 17, 2011 at 3:44 pm

Branding and Marketing Yourself with a Simple Burger?

By Bob Speyer – Web Success Team

You’ve heard the stories about “man bites dog.” Well how about the latest headline grabber: “Social Media bites back!” Here is the story of one company that brands and markets itself with a simple burger.

Recently I was in New York City visiting my tech savvy son. Taking a stroll through the canyons of Manhattan we decided to grab lunch. Choices overwhelmed the senses in this food-fad city. Knowing I do online marketing, he suggested a new and novel fast food joint that serves healthy meals with a social media marketing emphasis. I was hooked.

Bob Speyer and the electronic fast food board

Yummmm. Digital Menu Display with Personalized Burgers

Continue reading “Branding and Marketing Yourself with a Simple Burger?” »

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July 8, 2010 at 6:05 pm

Why Wear a Poker Face When You Can Be More Effective Marketing as Batman

By Bob Speyer, Web Success Team

There were some marketing fireworks over the 4th of July holiday at the World Series of Poker Tournament in Las Vegas. Batman made his appearance as one of the entrants and turned the normally high roller tournament into a media frenzy.

Sure there were the predictable Hollywood and sports celebrities along with the well know poker superstars. People in amusing hats and sponsored shirts with their knuckle-duster rings and assortment of Vegas bling.

Batman at Poker Tournament Continue reading “Why Wear a Poker Face When You Can Be More Effective Marketing as Batman” »

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