January 17, 2012 at 5:46 pm
By Janette Speyer and Alison Brown, Web Success Team
One of the most interesting trends to watch for in 2012 is social media going visual. What does that mean, you ask? It means that social media platforms such as Instagram, Pinterest and Tumblr are taking the center stage by appealing to the visual aspect of marketing and branding as opposed to just the content side. While content focused sharing platforms such as Twitter, Facebook, or LinkedIn are very effective for online marketing, the visual appeal that these sites embody is assisting companies in expanding their influence and attracting other niche groups as well.
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October 25, 2011 at 5:58 pm
By Janette Speyer and Alison Brown, Web Success Team
The Web Success Team follows a wide variety of online marketing experts so we thought that we would create an annual summary of those that we like the best or highly recommend. Every category from SEO to content curation and social media all have an expert or platform that can help you stay organized or teach you about cutting-edge, innovative techniques. With so many talented people and platforms to choose from it was a difficult decision, but below is the short list of 16 industry professionals that we follow and why.
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By Bob Speyer, Web Success Team
Social Media has definitely arrived when it has its own day. Thanks to Mashable, June 30 will now be engraved in Internet history. I remember when Earth Day got started. I was a student at Berkeley and saving the planet and protesting the Vietnam War was all the rage. Flash forward 40 years later. Yes we have another “gulp” war and the Earth still isn’t doing very well. The BP oil spill is in its 70+ day and counting. The old saying, “the more things change, the more they stay the same” seems to hold true.
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