November 29, 2011 at 7:16 pm
By Janette Speyer and AlisonBrown, Web Success Team
With 2012 just around the corner, online marketing predictions are becoming more identifiable. In a world where technology becomes more advanced everyday, online marketing also follows suit and evolves quickly in order to adapt. In 2011, many changes took place such as Google entering the social media world with Google+ and the revamped Google Reader, the introduction of a new iPhone, and the increased reliance on Facebook and Twitter for promotional updates. Experts predict that even more changes are in store for 2012 as the online world continues to dominate marketing strategy by utilizing various avenues.
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October 18, 2011 at 5:23 pm
By Janette Speyer and Alison Brown, Web Success Team
Have you ever noticed one of those one by one inch squares next to an advertisement that looks like a bar code? If you have, then you would know that these bar codes are actually called Quick Response codes and you can scan them with your smart phone. They are now the latest craze in the mobile marketing world. The basic premise of a QR code is to be able to instantly download information onto your smart phone about any given topic such as a link to a company website or a coupon. They are displayed anywhere from print advertisements, television commercials, social media links, and websites. QR codes have become an integral tool for any marketing strategy and they have made mobile marketing and advertising more accessible than ever.
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By Justin Delos Reyes – Web Success Team
According to Digital Buzz Blog, over 70% of the world’s population has a mobile phone – which suggests that mobile web browsing is becoming the norm for consumers around the globe.
Have you created a mobile website that can accomplish the same goals as your traditional website? If not, or if your current mobile website isn’t helping you achieve web success, your mobile marketing strategy might need some re-tweaking. Read on to discover how to create an effective mobile website.
Continue reading “Guidelines for Creating an Effective Mobile Website” »
April 28, 2011 at 5:19 pm
By Justin Delos Reyes, Web Success Team
Mobile device usage is soaring at an incredible rate and so is the popularity of mobile applications. Your business can benefit from selling or offering a mobile app – no matter what industry you are in. But while the need for application development is real from a mobile marketing standpoint, the success rate of mobile apps is relatively small – especially for brands.
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April 21, 2011 at 5:08 pm
By Jennifer Graham, Guest Contributor
With more than 5 billion mobile phone users in the world, it’s imperative that your company’s mobile marketing strategy is poised to reach this enormous market. From sms marketing to mobile websites – the mobile marketing landscape is more confusing than ever. With so many new technologies, it’s difficult to keep up. One of the newest entrants into the mobile marketing mix is QR codes. So, what are they and how can you benefit from them?
Continue reading “QR Codes DeCoded” »
October 7, 2010 at 1:14 pm
By Bob Speyer, Web Success Team
The world of online marketing is vast and seemingly chaotic. People are always asking me where do I begin to penetrate my marketplace and direct limited resources to be most effective. Fear of the unknown, paralyzes companies into developing a cohesive marketing strategy. Businesses do not have the ability or resources to blanket the globe, so they need prioritize goals for strategy development. Here are a few tips or guidelines on how to best leverage online marketing:
Continue reading “Online Marketing: Checklist of Where to Begin” »
September 2, 2010 at 5:43 pm
By Bob Speyer
With the popularity of the iPhone, iPad and Droid, more and more Internet surfers are using their mobile phones when they are away from a computer. Owners of these cell phones can search for News, Locations, YouTube videos and check in with social sharing sites. They can also view personal docs and check email. Mobile phones are now the future for online marketing, providing businesses with a new source for marketing their websites, blogs, products and services.
Today is a different world of interconnectivity. Social sharing sites such as Foursquare, Gowalla, Yelp and Groupon offer the mobile consumers instant specials, coupons and great geo-local deals. Just by checking into Foursquare at your specific location — Starbucks, the Mall, a restaurant — they will let you know of a special offer in your vicinity. It may be enticing enough to redirect you to that destination and change your buying habits.
Continue reading “Use Mobile Marketing to Launch Your Business Into the Future” »
February 11, 2010 at 3:21 pm
By Bob Speyer and Kristen Tomlinson, Web Success Team
Text messaging has officially jumped ship from being a high school phase made popular by teenagers to an advertising craze utilized by business powerhouses to promote their brands. SMS stands for “short message service,” and is more commonly known as texting. This type of service can be found on an array of cell phones and allows text messages to be sent from one phone to another or from the Web to a cell phone.
The Coming of Age of Mobile Marketing
Demographically speaking, there are over 2 billion people in the world that own a cell phone, and of that number, 200 million are in the U.S. These figures alone make SMS Marketing very appealing to businesses. There is now great opportunity to target untapped markets for new and existing customers cost-effectively and achieve web success by delivering promotional online campaigns direct to cell. SMS Marketing gives corporations the ability to personalize and customize messages via text. Mobile SMS marketing is a quick, personal, and direct way to publicize products and services, producing real time measurable results.
In Text We Trust — to Promote
SMS allows you to send a variety of promotional materials, such as coupons, daily reminders for upcoming events, specials on products, and emergency alerts with the click of button. This form of direct response marketing is also beneficial because it allows you more personal contact with your clients “one-to-one” and enables you to reach customers anytime, anywhere. SMS Marketing is a great way to let your audience interact with your brand. Notable marketing campaigns include President Obama’s text notification of his pick for Vice President during the 2008 Campaign and the current Red Cross 90-999 Mobile Campaign to raise money for the earthquake victims of Haiti were groundbreaking and very successful.
Valuable Take-A-Ways to Consider
- Pricing: At present SMS Marketing is new and therefore very reasonable.
- Branding and Updates: It is a quick and easy way to connect with your customers and potential customers.
- Captive and Unlimited Audience: Everyone has a cell phone. And they read their messages.
Get Your Slice of the Mobile Pie
With the Mobile Advertising Industry worth at least $1 billion, the informed are positioning to slice up the mobile pie. So now is the time to get in on the action. With Google’s recent purchase of AdMob and news that Apple is buying Quattro Wireless, the mobile advertising industry is fast becoming one of the biggest social media outlets since Facebook and Twitter. SMS marketing is easy, quick, and it falls directly into the palm of your very own hand.
