August 31, 2010 at 3:01 pm
By Bob Speyer and Janette Speyer, Web Success Team
We move in a very fast paced world, these days and we are all forced to keep up. As technology progresses faster than the human brain we find ourselves paralyzed by lack of time.
I often hear my clients complaining about time constraints when it comes to implementing new technologies for their business. The general consensus is that they simply have no more time to get the job done. This translates to “I can’t learn this” or “I can’t keep up” and it can be quite daunting. However it is essential to keep up with changes and these happen no matter how much you want to blame this on a “lack of time.”
Continue reading “How to Overcome the “Too Busy” Syndrome” »
August 10, 2010 at 3:27 pm
By Bob Speyer, Web Success Team
One of the basic tenets of selling is the principle of “giving before you try to get.” Often times in our eagerness to market our products and services online, we bypass offering added value to our target audience.
It’s really about building trust and cultivating relationships. This has never been more important when using the Internet to market, network or sell. It isn’t always practical or expedient to meet and greet as today’s buyers almost prefer a little anonymity because they are inundated with spam, pitches and hustles. Simply put, they are gun shy. They build “firewalls” around their time and access. So the question becomes, how can you penetrate their shield and break down the barriers to get your message through?
Continue reading ““Give to Get” Tips to Build Fans, Followers and Customers” »
April 13, 2010 at 1:25 pm
By Bob Speyer and Kristin Tomlinson
What Are Hashtags?
Once you’ve begun the process of using Twitter, you’ll begin to notice phrases embedded in people’s tweets that are known as “hashtags.” A hashtag is a word or phrase in a tweet that has a “#” prefix (the “#” is a “hash” symbol, hence the root of the name). A hashtag is an easy way for people to search tweets that have a similar topic, a similar interest or can be targeted towards a specific geographic area or audience. For example, if you search on #AmericanIdol, you’ll get a list of tweets and fans related to that TV show.
How Hashtags Can Be Used to Market Your Business
Businesses are jumping on the “hashtag” bandwagon because they’re beginning to see a major payoff in how much hashtags increase brand awareness and sales. Hashtags are used in a variety of ways to gain more brand recognition. Hashtags can be used to promote an event that your company is putting on or to advertise the launch of a new and exciting product so that consumers, fans and readers can follow it. A hashtag can also be attached to an already existing hashtag i.e.; #websuccessteam #onlinemarketing for more exposure. Finally, hashtags are often used to target a certain demographic and offer products and services to that specific clientele.
5 Reasons to Use Hashtags in Your Tweets:
Here’s a list of some reasons why hashtags can be useful in tweets:
1. To Stay “In the Know”: Companies and businesses alike use hashtags as a communication tool to stay connected with employees via twitter to make sure their staying on top of specific tasks and make customers more aware of company news and changes in business.
2. To Connect: Hashtags are a great tool to utilize when you want to connect to a certain audience or specific topic of interest to you. For example, many people used “#stimulusbill” in their tweets when they wanted to discuss and get other opinions on that issue.
3. To Network: If you plan on attending a venue or event for work (or pleasure), using a hashtag is a great way to meet people that may be attending the same event and to connect with them. Whether you’re attending a concert or conference, adding a hashtag with the name of the event is a great tool to see who else plans on attending.
4. To Get Updates: Hashtags are a great way for people to get the latest news and “up-to-date” stories regarding earthquakes, fires and natural disasters. “#Haiti” was a major trending topic to raise awareness and promote relief efforts.
5. To Follow Trends: To see the latest changes in peoples interest, important topics, or controversial issues, hashtags are a great way to follow popular topics that are of particular importance to certain people on a particular day.
Follow the Trend
Hashtags are a great way to unite tweets from around the globe that are centered around a particular topic of particular interest. Hashtags are a great way to promote business and community by helping others who seek to find similar content discover your Tweets.
Hashtags are platforms used to express opinion and knowledge on a wide variety of content. Placing a hashtag in Tweets is extremely popular and is a great tool that can be incorporated into your personal and professional life.
Grow Your Business Online: These tips are meant to be used as a guideline to improve traffic to your site, increase your conversion rates, help turn visitors into buyers, and keep you ahead of the competition. Turning to a web marketer can ultimately save you time and money and increase your success online. The Web Success Team has many proven marketing strategies and techniques that can be viewed at http://www.websuccessteam.com. The Team would be happy to discuss your web marketing needs with a complimentary consultation and web marketing assessment of your current site. Simply mention this article when contacting bob@websuccessteam.com or call 818-222-5643 for an appointment. To your web success!
