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	<title>Web Success Team Blog &#187; Olympic Pulse</title>
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		<title>Major Player in the Field of Sports Marketing</title>
		<link>http://www.websuccessteam.com/WSTblog/2010/02/major-player-in-the-field-of-sports-marketing/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=major-player-in-the-field-of-sports-marketing</link>
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		<pubDate>Thu, 04 Feb 2010 19:32:59 +0000</pubDate>
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		<category><![CDATA[Olympic Pulse]]></category>
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		<guid isPermaLink="false">http://www.websuccessteam.com/WSTblog/?p=391</guid>
		<description><![CDATA[With the Winter Olympics and Super Bowl just around the corner and with the World Cup taking center stage this summer, sponsors are taking a new and different approach to advertising their brands. They are scrambling to invest more in social media campaigns and less on expensive TV and print campaigns. Aside from the obvious cost savings, the big question is why social media? The answer is two-fold. Social media is personal and it builds relationships. Advertisers are fast recognizing that to build brand loyalty they need to connect with their consumers in new ways through online direct response marketing. What better way than through sports marketing where fans identify with athletes and their national teams. ]]></description>
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