I believe one of the most important pages on a website is the About Us page. It is often misunderstood and at best undervalued. Going against the grain, I propose this page is more about the reader and less about the company or person.
Here’s my reasoning: Marketers have long agreed that people both read and react (positively and negatively) to the proposition “What’s in it for me!” In real estate it’s location, location, location. In online marketing it’s benefits. People want to know the advantages of a product or service before making a decision. In their quest to find reasons to buy or learn more, website viewers will go to the About Us page to gain a better insight on who is selling to them or, more to the point, whom they are buying from.
This is key, because viewers do not just want a resume of location, employees, company history, and growth patterns. What they really want is to find out the personality of the company, what makes them tick and if they are sincere and credible. It’s their first impression of you, how you want to be portrayed and if your values match up.
A Culture of Caring About Your Customers
From the corporate side, Starbucks is a great example of an effective About Us page. It is not too wordy or detailed as in how may locations they have. Rather it is about the customer and their experience. They humanize their page stressing each customer is as important as the next one. It’s about making a connection; serving the community and conducting business responsibly. They have other links to other social media outlets on the page if you want to go deeper into their mission statement, their history and their company workings. But the message is clear.
They are about people and making their lives a little bit better each day. In reading their Facebook page or Twitter, you are instantly engaged, thinking, “I can relate to that!”
For small companies or entrepreneurs, your online brand should be personalized. Using an inviting picture of smiling head shots or an engaging video of a talking head will connect with your viewer. The content should be informative and portray you or your company as well rounded and committed to giving back to your customers and your community. Sprinkling in some personal glimpses of your life or interesting anecdotes will help make you the reader feel they know you or get to know you. Putting yourself out there is never risky, it is what makes us human and real to others.
It’s About Us — Your Viewer and You
In conclusion, if you can get a reader to make that positive connection with your organization, they will be more receptive to processing your information and ultimately interacting or contacting you. You will achieve more web success if you can follow these simple guidelines.
The Web Success Team specializes in developing and marketing direct response websites that take full advantage of the latest developments on the Internet. The Team has an arsenal of effective web strategies, online marketing tools and proven customized social media techniques to promote your products and services. And we’ll show you ways to increase the amount of qualified traffic to your site.
For more tips, tools and articles of interest, become a fan of the WebSuccessTeam Facebook page and learn more about online marketing, SEO and social media. Visit us at http://www.facebook.com/WebSuccessTeam. Contact the Team today for a complimentary consultation to your web success!
By Bob Speyer and Kristin Tomlinson, Web Success Team
Internet marketing gossip is exploding — and the line between fact and fiction is blurring. If gossiping is a crime, then every blogger and Internet savvy professional needs to be incarcerated for this misdemeanor. What was once an indulgence is becoming a dependency as more and more individuals are turning to various social media outlets to extract their daily dose of breaking news and scandal. Today, people are simply taking a quick glance at their updates on Facebook and Twitter to squeeze out the latest juice. Social media marketing is the driving force behind this Internet sensation, and businesses everywhere are taking notice of its impact on consumers and using it to their advantage. They’re spending less on print ads and relying more on word of mouth through online marketing to establish their web success.
He Said… or Did He?
It’s no secret that a small whisper can turn into a loud buzz through emails, blogs and tweets. Like Michael Jackson’s tragic death or the shocking fabrication of the demise of actor Johnny Depp, gossip is an unstoppable force and it’s making a special guest appearance on every text, tweet, and chat room. Whether imported or formed domestically, hoaxes and factual stories alike are making the evening news. As Mark Twain once said, “The reports of my death have been greatly exaggerated.” This was a giant wake up call for marketers who underestimated the power of the digital word to deliver their message. Companies are quickly fanning this fire by to turning their words into actions by using Internet medias to promote their brands, goods and services.
What Happens in Vegas, Goes on the Web
If you want to save a marriage before it’s even begun, do yourself a favor and delete last week’s bachelor party pictures from your camera. Today nothing is safe from the prying eyes of the Internet. When pictures and comments get posted on Facebook, they will go viral on other sites like Flickr, Twitter and YouTube. Even Google is jumping on the bandwagon by indexing Facebook Updates. You can bet your dirty laundry that friend and competitor will read it. With so many social media sites itching to be the first ones to deliver the breaking revelation of the day, nothing ever is kept hush or in the dark anymore. So it is a good practice to discriminate what you post — from a corporate or personal standpoint.
Rumor Control
With Internet gossip running rampant, things can spiral out of control. You may not be able to stop it but you are not helpless either. Managing your reputation is important, especially when your business relies heavily on online marketing to deliver your message. Good communication has always been effective and holds true in this digital era. Be honest, transparent and consistent. Address your detractors online and promote your brand.
By Bob Speyer and Kristen Tomlinson, Web Success Team
Text messaging has officially jumped ship from being a high school phase made popular by teenagers to an advertising craze utilized by business powerhouses to promote their brands. SMS stands for “short message service,” and is more commonly known as texting. This type of service can be found on an array of cell phones and allows text messages to be sent from one phone to another or from the Web to a cell phone.
The Coming of Age of Mobile Marketing
Demographically speaking, there are over 2 billion people in the world that own a cell phone, and of that number, 200 million are in the U.S. These figures alone make SMS Marketing very appealing to businesses. There is now great opportunity to target untapped markets for new and existing customers cost-effectively and achieve web success by delivering promotional online campaigns direct to cell. SMS Marketing gives corporations the ability to personalize and customize messages via text. Mobile SMS marketing is a quick, personal, and direct way to publicize products and services, producing real time measurable results.
In Text We Trust — to Promote
SMS allows you to send a variety of promotional materials, such as coupons, daily reminders for upcoming events, specials on products, and emergency alerts with the click of button. This form of direct response marketing is also beneficial because it allows you more personal contact with your clients “one-to-one” and enables you to reach customers anytime, anywhere. SMS Marketing is a great way to let your audience interact with your brand. Notable marketing campaigns include President Obama’s text notification of his pick for Vice President during the 2008 Campaign and the current Red Cross 90-999 Mobile Campaign to raise money for the earthquake victims of Haiti were groundbreaking and very successful.
Valuable Take-A-Ways to Consider
Pricing: At present SMS Marketing is new and therefore very reasonable.
Branding and Updates: It is a quick and easy way to connect with your customers and potential customers.
Captive and Unlimited Audience: Everyone has a cell phone. And they read their messages.
Get Your Slice of the Mobile Pie
With the Mobile Advertising Industry worth at least $1 billion, the informed are positioning to slice up the mobile pie. So now is the time to get in on the action. With Google’s recent purchase of AdMob and news that Apple is buying Quattro Wireless, the mobile advertising industry is fast becoming one of the biggest social media outlets since Facebook and Twitter. SMS marketing is easy, quick, and it falls directly into the palm of your very own hand.
James Cameron’s Avatar has touched a nerve in our collective psyche. Much in the same vein, Social Media has exploded into our digital world, changing the landscape on how we think, react and do business.
What does Avatar and Social Media have in common? They are both brave new worlds that have captured our imagination and have connected us to each other. In a world gone wild with war, natural disasters and the human condition, we all yearn for a place (real or digital) that will give us meaning and a way to express our individuality and our humanity.
Our Primal Need
One of the most striking comparisons of Avatar and Social Media was the interconnectivity of the Na’vi to their natural habitat and to each other. Their umbilicus was a synaptic nerve cord emanating from their head in the form of a long pony tail. When physically connected to another life form, they had pure communication of thoughts and emotions, and could have a symbiotic influence on each other. Social Media networking is fulfilling that primordial need to be connected, to make our presence felt and have the ability to influence and be influenced. In essence, make our voice or vote count. We are not living and breathing avatars, but our digital networking is connecting our avatar to yours.
A modern day analogy happened in the 1960s when the youth felt disenfranchised from our society and found meaning in the proverbial “love-ins.” As the beat poet of that generation, Jerry Rubin, so eloquently noted, “Don’t trust anyone over 30.” Those words resonated around the globe. The youth were connected through rock n roll, the Beatles, the Vietnam War, and flower power. They influenced generations and these baby boomers are still a force today.
The Bonds that Influence Us
Trust is another comparison worth noting between the Movie and Social Media. It is the glue that holds both systems together. The hero in Avatar, Jake Sully, needed to understand the rules, the customs and learn how to move in an alien world. He needed to gain the trust of the Na’vi, not just live amongst them as a intelligence gathering project. But something happened once he truly felt engaged with his mentor and love-interest, he changed and the world changed with him. Social Media has its rules of engagement and if you are to be successful you need to understand that the process takes time. Watch, learn and build trust. Be a part of an online community and actively participate.
The effectiveness of Social Media is in building relationships, making your presence felt in positive non-exploitative ways. Establish your brand of influence, offer content, suggestions, advice, reliability. In Avatar, the Sky People (aka humans) saw “gold” and wanted to mine it, regardless of the environmental impact. Bulldozing your way through the jungle with purely self-interest objectives is counter productive. Short term gains, long term angst.
Standing Ten Feet Tall and Blue
Social Media enhances your brand image and makes you stand out from your competition and be that 10 foot tall blue Avatar. Take the time to understand it, cultivate it and fall in love with it. Enjoy the experience.
What a success! The workshop hosted by the Los Angeles Chamber of Commerce and VPE Public Relations was packed with eager non profits and companies wanting to learn more about social media marketing and how to implement it for their organizations. The Web Success Team was fully represented with Team colleague and featured speaker, Marci Rosenblum.
1. Knowledge Is Power:
Social Media is a driving force in this new age of media marketing. Some eye-popping statistics: 300 million active Facebook users; 14 million Twitter users; 100 million YouTube viewers per month; 346 million blog readers. And it’s growing exponentially.
2. Your Competition:
Whether you are a non-profit, solopreneur, or small, medium, or large business, your competitors and customers are using social media. You can’t afford not to jump on board, but being a passive player doesn’t cut it. You must be active, aggressive and committed. The good news is that it’s not too late to “catch-up,” grab the opportunity and profit.
3. Benefits of Social Media:
Let’s be candid. You want the opportunity to grow your business. Social Media will help you achieve web success by connecting with people in target market, building relationships, advertising your brand, promoting your products and services, and going viral. You will increase your reach and turn contacts into “friends” and have them evangelize your brand.
4. Time, Management and ROI:
Perception — “We don’t have the resources to actively manage our social media profiles;” “It takes too much time to do social media.” “Where do we begin and how long does it take to see results.” “What is the Return on Investment.”
Reality — There is no instant gratification or magic bullet with social media. The best and most productive way to short cut time management and get results is to hire an authority on social media and have them develop a strategy to be implemented and to train your employees how to effectively manage and promote your brand online through social media marketing.
5. Get Social – A Turnkey Solution:
The Web Success Team can tailor a social media strategy for your business, implement it and train your employees how to effectively manage your social media campaigns. You will save time, money and valuable resources while maximizing your online effectiveness. Contact the Team today for a social media marketing consultation. The time is now to “Get Social!”
In spite of the many advances in online marketing over the past several years, e-mail remains a remarkably powerful and effective tool. For starters, it continues to offer quick results and it is ideally suited for your online marketing efforts.
Impacting Your Bottom Line
Some of the major pitfalls that you have to be on guard against however are making errors in any part of the e-mail, and adopting faulty HTML code that can cause your e-mails to be classified as spam and/or filtered out by certain e-mail programs. As you can imagine, such errors can have a severely detrimental effect on your ROI.
In order to help ensure the fast and effective delivery of your e-mail marketing to your potential customers, here are some tips that you may find handy. Keep in mind that this is only a partial listing of all the factors you will have to consider with regard to e-mail marketing, although they can certainly get you some pretty good results, and should be effective starting points for a successful e-mail marketing campaign.
Avoiding Pitfalls, Potholes and Poor Performances
Before we get started, it is important to remember that for all its apparent simplicity, HTML can be quite tricky and temperamental, particularly when used in e-mail marketing. E-mails are quite different from websites in that they will be delivered to a lot more different recipients, many of which will have different means of deciphering and categorizing your e-mails. You may be surprised to find that certain e-mail client servers can have radically different ways of classifying content of your e-mail. In order to reduce the chances of miscommunications between e-mail client servers, here are some basic guidelines to adopt:
Make sure that your email conforms to both HTML and CSS requirements
Familiarize yourself with the different rules and regulations with regard to spam. Spamming and phishing.
It may be helpful to have a suitably qualified expert at your email lists company to consult with regarding technical questions that you may have about sending out your email campaign.
Get to know what techniques and practices can get you blacklisted and what the best ways around these pitfalls are.
Make sure to specify which redirects are needed for appropriate e-mails.
Now on to the Top Ten Tips!
1) Make sure to implement the basic HTML tags in your code. This would include (<HTML>, <BODY>, <HEAD>, <TITLE>), among others, all of which will ensure that the entire e-mail is encoded as a single webpage. This will allow you to create more compelling and attention grabbing e-mail messages that have a much better chance of attracting and retaining readership interest than plain text e-mails.
2) Make sure that your e-mail complies with the World Wide Web Consortium or W3C standards of HTML. Keep in mind that HTML typically implements a validator, the purpose of which is to detect invalid HTML code. This can cause a number of delivery issues with your e-mail, and even cause your message to be rejected outright.
3) Try to keep your HTML code self-contained (all links should be live links). This will prevent or at least greatly reduce the chances of your e-mail being received as plain text, or worse, as HTML code that is scattered sporadically throughout the message. In the same token, you should always make sure that any links are always live and up-to-date.
4)CSS is best implemented for styling your e-mail as opposed to positioning your e-mail’s design. This will allow you to reduce their risk of broken layouts that can render your message virtually unreadable. Avoid sending out an external stylesheet with your e-mail, since many e-mail clients typically strip out this information. You would be better off using HTML tables for putting together your design. The fact that many e-mail servers commonly use only HTML tables increases your chances of a successful delivery.
5) Try to maintain a width of 500 to 650 pixels for all of your e-mails. Going over this width may require horizontal scrolling on certain browsers, and many readers will simply not bother reading such e-mail messages.
6) Keep in mind that certain e-mail programs will block images while retaining only the e-mail content. This is an important factor to consider when adding images, and you should make sure that all of them are tagged appropriately.
7) You may also want to consider placing the most important information in your e-mails in the top left corner. Quite a few e-mail clients have begun to adopt horizontal and/or vertical preview panes that enable the reader to view just a portion of the e-mail message without actually having to open it. In addition, certain e-mail clients now include a “block images” feature that keeps images from being downloaded unless the recipient specifically downloads them. Keeping your essential information in the top left corner will then greatly increase the chances of the most important parts of your e-mail being read.
When sending out a multipart e-mail, make sure that you focus primarily on the text version. Failure to do so may cause your e-mail message to be classified as spam.
9) It may be best to stay away from using JavaScript. A large number of e-mail users simply turn off JavaScript by default, considering it as a security hazard or a potential spam attempt. Relying in large part on JavaScript may cause you to miss out on a large number of these potential customers.
10) Avoid embedding images within an e-mail whenever possible. Many ISPs simply filter out e-mails that have embedded images, since they can cause the file size to become overly bloated. In order to avoid a potential bottleneck, many ISPs will simply block these e-mails outright.
The Promise
This may all seem like a lot to remember but trust us: it will get a lot easier with constant practice and application. Use these steps as a starting point for a more e-mail client-friendly marketing campaign, and you will eventually have the full power of e-mail marketing at your disposal.
SPECIAL: Solopreneur Package – Jump Start Your Business
The Web Success Team’s Solopreneur Package includes a 5-page custom direct response website fully branded and optimized for Search Engines with 6-months of online marketing, social networking, blogging, article marketing and much more. Lock in your special pricing now before the rate goes up! Contact the Web Success Team at 818-222-5643 or email bob@websuccessteam.com. To your web success!
The Web Success Team has scored a touchdown (and a few extra points) in helping promote a premiere event during Super Bowl Week, called Taste of the Game. Our clients, Entertainment & Sports Plus (ESP) and Sports Entertainment Team (SET) are hosting five exclusive events that will benefit charitable causes and educational institutes, as well as entertaining prominent business, sports and celebrity and VIP attendees.
To date, corporate sponsors include: Bacardi, CRN Digital Talk Networks, WealthTV and boingo.
A Website Sporting Good Causes
In collaboration with The Heart Truth®/Red Dress campaign, a portion of the proceeds from The Red Heart Gala and Taste of the Tropics events will benefit Athletes for Life and WomenHeart: The National Coalition for Women with Heart Disease.
In collaboration with our clients, the Web Success Team helped developed the event logo and website to give it a flavor of Miami and give the potential attendees a taste for the game’s activities. Branded to reflect the Super Bowl Miami location with a football themed logo, the site is geared to reflect the 5 exclusive events: Business of Sports Summit, VIP Welcome Reception, Red Heart Charitable Gala, Taste of the Tropics, and End Zone 44 wrap up party.
The site is constructed for ease of use and navigation with events clearly presented with its own page descriptors, sponsorship opportunities with downloadable pdf package, the standard about us and contact us pages, along with celebrity hosts and prominent celebrities and VIP Guests, including actresses Vivica Fox and Kym Whitley, former and current NFL players Willie Gault, DeShaun Foster and Michael Boley.
A Brite Way to Promote Ticket Sales
The lifeblood of any event is ticket sales and the Web Success Team set-up the Eventbrite site to help manage, promote and sell-out the event. The Team branded Taste of the Game on the Eventbrite engine so those going to purchase tickets to the various events will experience the continuity of the branding and event descriptions while making their decision/purchases.
Since Social Media is now an important component in any online marketing plan, Taste of the Game is no exception. The home page has all the social media networking icons so visitors can connect with the clients and spread the word about this exciting star-studded event.
TeamWork Brings Web Success
The Web Success Team can help develop, manage and promote your event through the power of online marketing and social media marketing. Our experience and knowledge can be a valuable resource in this new economy to get the most traction out of your business or event and achieve web success. Contact our Team to learn how we can get you wired into your target markets and make an impact on your bottom line.
The Web Success Team has scored a touchdown (and a few extra points) in helping promote a premiere event during Super Bowl Week, called Taste of the Game. Our clients, Entertainment & Sports Plus (ESP) and Sports Entertainment Team (SET) are hosting five exclusive events that will benefit charitable causes and educational institutes, as well as entertaining prominent business, sports and celebrity and VIP attendees.
To date, corporate sponsors include: Bacardi, CRN Digital Talk Networks, WealthTV and boingo.
A Website Sporting Good Causes
In collaboration with The Heart Truth®/Red Dress campaign, a portion of the proceeds from The Red Heart Gala and Taste of the Tropics events will benefit Athletes for Life and WomenHeart: The National Coalition for Women with Heart Disease.
In collaboration with our clients, the Web Success Team helped developed the event logo and website to give it a flavor of Miami and give the potential attendees a taste for the game’s activities. Branded to reflect the Super Bowl Miami location with a football themed logo, the site is geared to reflect the 5 exclusive events: Business of Sports Summit, VIP Welcome Reception, Red Heart Charitable Gala, Taste of the Tropics, and End Zone 44 wrap up party.
The site is constructed for ease of use and navigation with events clearly presented with its own page descriptors, sponsorship opportunities with downloadable pdf package, the standard about us and contact us pages, along with celebrity hosts and prominent celebrities and VIP Guests, including actresses Vivica Fox and Kym Whitley, former and current NFL players Willie Gault, DeShaun Foster and Michael Boley.
A Brite Way to Promote Ticket Sales
The lifeblood of any event is ticket sales and the Web Success Team set-up the Eventbrite site to help manage, promote and sell-out the event. The Team branded Taste of the Game on the Eventbrite engine so those going to purchase tickets to the various events will experience the continuity of the branding and event descriptions while making their decision/purchases.
Since Social Media is now an important component in any online marketing plan, Taste of the Game is no exception. The home page has all the social media networking icons so visitors can connect with the clients and spread the word about this exciting star-studded event.
TeamWork Brings Web Success
The Web Success Team can help develop, manage and promote your event through the power of online marketing and social media marketing. Our experience and knowledge can be a valuable resource in this new economy to get the most traction out of your business or event and achieve web success. Contact our Team to learn how we can get you wired into your target markets and make an impact on your bottom line.
Thanksgiving dates back to 1621, when both the Mayflower Pilgrims and the American Wampanoag Indians shared 3 days of celebration for conquering their harsh environment and feasting with new friends in a new world. Today, Thanksgiving is a time where people come from near and far to reconnect, rejuvenate, reflect and rejoice. Thanksgiving is one of the few times of the year that can be classified as a social holiday. People actually have a reason to get back in sync with someone they’ve lost touch with or possibly repair old ties that have previously been severed.
Like Thanksgiving, social media gives people the tools to reconnect and stay in touch. Instead of a wooden table decorated with lavish decorations and dishes, people gather around electronic devices adorned with various forms of networking sites and portals that enable people to get plugged in and unite. Thanksgiving and social media networking draw similar parallels, bringing people together for practical purposes, whether it be eating or solidifying business deals, cooking meals or cooking up interesting tweets and Facebook chats.
Just as Indians and Pilgrims from distant lands came together on common ground to harvest their bounty, people from various parts of the globe join forces in a “cyberspace” field to prosper for business and networking purposes.
Thanksgiving is also a time for welcoming friends and neighbors into your home to get better acquainted and make existing bonds stronger. Similarly, Facebook, LinkedIn and Twitter were all designed for people to welcome others to their homepages and websites and get reconnected.
Proclaimed a national holiday by President Abraham Lincoln, Thanksgiving has morphed into an international event celebrated by Americans and their friends across the globe. In contrast, social media was founded by a few daring entrepreneurs and has exploded into virtually millions of household and businesses throughout the world wide web, granting a ton of web success.
Thanksgiving only comes around once a year, but by incorporating online marketing into your everyday life, you can have a reason to celebrate daily. You certainly have a reason to give thanks because social media is known for giving back. It can help businesses reach more customers, boost their sales and give them an edge on the competition. Social media can sit at the proverbial head of the table, and allow consumers to feast on success and profits (instead of turkey and yams).
Both Thanksgiving and social media gives us a reason to celebrate and bring us closer together. But unlike our historic ancestors, we hope our brave new social world will lead to better and more understanding between people of all ethnicities and cultures. Happy Thanksgiving.
Attention fellow fans and friends of the Web Success Team Fan Page! We have recently posted an exclusive report regarding specific points of “How Facebook Can Help Your Business – A Few Proven Results” and we want to offer it to our fans first.
The Web Success Team is sharing this report to help you achieve web success with direct response online marketing, search engine optimization, online branding, and online business strategies.
10 Specific Strategies to achieve facebook success
In this report you will learn It how your Facebook fan page can help further your business and increase your sales. We are more than happy to share our wide range of tools, tips and suggestions to educate the online business community to help make it better and more informed about choices regarding websites, how to target niche markets, and how to maximize growth and accelerate ROI.
Facebook is proven to boost traffic and sales, it produces guaranteed results. Web Success is our middle name, and we want to show you how to achieve it via Facebook. Whether you’re a small business or large cooperation, success doesn’t discriminate and neither does Facebook. The report illustrates how Facebook can make your business goals a reality. Through the various media outlets that Facebook has to offer, you can accomplish your goals, increase your traffic and sales, and reap the rewards, all with the click of a mouse! It’s that simple!
So if you are a WST Facebook Fan download your version! Or Fan the WST today for tips, tools and articles of interest and FREE stuff.
And of course do feel free to share, blog, tweet and Retweet!
Pubcon got off to a good start today at the Las Vegas Convention Center. After a little confusion as to where the whereabouts of the conference we got settled into the first session of the day: In-House SEO, a rehash of the same topics covered last year moderated by Melanie Mitchell.
Next session covered Twitter and Microblogging and was by far the best session of the day. Jon Henshaw and David Snyder gave excellent presentations showing us how to set-up an Online Marketing Campaign from start to finish using some combination of twitter tools like SocialOomph (for scheduling tweets and DMs), WildFireApp and BlvdStatus (for statistics) to name a few.
Further discussions included how to get quality followers as opposed to random tweeters. To sum it up, quality always beats quality where Twitter is concerned.
I personally took some time in between to catch up with some much needed CSS and HTML coding updates. Speakers Todd Keup, Ted Ulle and Dave Werth shared new tricks with CSS3 (still not compatible with all browsers!). Check out CSS3.info and CSS.tricks.com.
Missed out on the afternoon session: Top Shelf SEO, the room was so packed out it could barely fit another soul. I guess that soul was yours truly.
Moved on to Experts on PR and Twitter Session, a rehash of the above, this time using public relations campaigns through Twitter. Some good PR monitoring tools were shared like: SocialMention, PitchEngine and TweetEffect.
It’s good to be back at Pubcon, always a great place to network and meet new people. More to follow later
Internet marketing gossip is exploding — and the line between fact and fiction is blurring. If gossiping is a crime, then every blogger and Internet savvy professional needs to be incarcerated for this misdemeanor. What was once an indulgence is becoming a dependency as more and more individuals are turning to various social media outlets to extract their daily dose of breaking news and scandal. Today, people are simply taking a quick glance at their updates on Facebook and Twitter to squeeze out the latest juice. Social media marketing is the driving force behind this Internet sensation, and businesses everywhere are taking notice of its impact on consumers and using it to their advantage. They’re spending less on print ads and relying more on word of mouth through online marketing to establish their web success.
When sending out a multipart e-mail, make sure that you focus primarily on the text version. Failure to do so may cause your e-mail message to be classified as spam.
The Web Success Team has scored a touchdown (and a few extra points) in helping promote a premiere event during Super Bowl Week, called 
