November 18, 2010 at 3:41 pm
This blog was derived from our groups on Linkedin that were asked the following question “Does Begging for “Likes” and “Recommends” Work for Social Media Marketing?”
By Kristin Tomlinson, Web Success Team
Do you think begging for “likes” and “recommends” works for Social Media Marketing or is it counterproductive? When it come to marketing a business, everyone wants to draw as many supporters as possible, but there’s a thin line between begging for support and actually earning it.
Begging for “likes” from Facebook followers and asking fellow colleagues to “recommend” you on Linkedin will make your business seem desperate and tacky. If you’ve created a great brand that’s reliable, ethical and “likeable”, fans will flock by the hundreds and the “likes” and “recommends” will come naturally.
Continue reading “Does Begging for “Likes” and “Recommends” Work for Social Media Marketing?” »
By Bob Speyer, Web Success Team
You are getting thousands of hits but no conversions. Why? You have done your homework, your website is up and running, and your site has been thoroughly optimized for search (SEO) and marketing (SEM). Here is why:
Confusion Leads to Desertion
First, you have to rethink how you do business online. An effective website is one that entices and motivates the viewer into taking action. It’s not about the “wow” factor. It’s about getting them to respond. The messages have to be clear, simple and direct(ed). If you have so much information, the visitor won’t grasp anything. Confusion leads to desertion (of your website).
Continue reading “How to Motivate Visitors to Take Action on Your Website” »
January 21, 2010 at 3:38 pm
By Kristin Tomlinson-Web Success Team
The catastrophic earthquake in Haiti showed no mercy on the tiny capital of Port-au-Prince and has affected us all with information and images about the devastation to life and property. Many nations have sent their first wave of emergency responders and people throughout the world are sending donations, goods and services. The Web Success Team is also taking action to aid in the relief efforts. As a participating sponsor, we are helping with online promotion and branding for “Taste of the Tropics,” a Super Bowl event geared to raising funds for the earthquake victims of Haiti.
Star Studded Fundraiser at Super Bowl Week
Entertainment & Sports Plus (ESP) along with Sports Entertainment Team (SET) have partnered with the American Red Cross and the Yéle Haiti Foundation to help the victims affected by the January 12th earthquake. “Taste of The Tropics” is a Latin-inspired culinary tasting event hosted by actress and comedian Kym Whitley with all proceeds to benefit the earthquake victims. It will take place in Miami during Super Bowl Week. There will be special guest appearances by: Michael Boley (NFL player, NY Giants), DeShaun Foster (former Carolina Panthers and San Francisco 49ers player), Vivica Fox (Actress), and Willie Gault (former NFL Player). In addition to enjoying the cuisine, guests are asked to bring emergency and medical supplies to aid in the relief efforts.
Hope for Haiti
Taste of the Tropics will be held at the Epic Hotel on February 6, 2010 from 3:00 PM – 7:00 PM in Miami, Florida. Please visit www.tasteofthegamemiami.com for ticket information. Lives have been shattered, and a country has been devastated. This was a natural disaster of unprecedented proportions. By offering your support you will be giving hope for Haiti. If you’re unable to attend the event, please go to www.redcross.org or www.yele.org to see how you can help.
