By Bob Speyer, Web Success Team

Everyone wants to increase their social media followers quickly. Here’s a novel way to broaden your reach through a Facebook Fan Exchange championed by online marketer Michelle Hummel. It’s simple, innovative and most importantly stays true to the Social Media Mantra, “Give to Get.” Michele has used LinkedIn to promote this marketing concept. In only four months, Michelle has gone from 60 Facebook friends to just under 2,000 fans by promoting the Facebook Fan Exchange through 5 to 7 select LinkedIn groups.

How It Works: I Become a Fan, You Become a Fan

The strategy is very simple. First you join a LinkedIn Discussion Group, for example: Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators. Of course, the more groups you join and implement this strategy, the more fans you will corral. Then you follow these simple instructions:

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