November 9, 2010 at 3:08 pm
By Bob Speyer, Web Success Team
Every week I talk to business people about social media, from entrepreneurs and start ups to corporate types in medium to large businesses. Most either have a limited social media presence or are timid about its use for their business purposes — yet they are intrigued about all the buzz. Their questions and concerns are legitimate, so I decided to write this article to address their most common concerns.
Continue reading “Making the Case for Social Media” »
October 14, 2010 at 1:46 pm
By Alyse Speyer and Kristin Tomlinson, Web Success Team
It’s October, and the holidays are just around the corner. Between Halloween and New Year’s, consumers are set on a buying spree. Earlier this year ComScore reported that Americans spent $29.1 billion online during the 2009 November-December holiday season, a number that is expected to increase for 2010.
With more people looking to the Internet for their holiday purchases, the first thing that comes to mind is search engine optimization (SEO).
Why? Well, you can’t expect users to buy from you, if they can’t find you! Don’t fall into the bowels of failed SEO, and start early. In this article, we will discuss SEO tactics to avoid and what you can do to secure higher page rank so that your business will be found this holiday season.
Continue reading “6 Ways to Clean Up Your SEO This Holiday Season” »
September 14, 2010 at 3:22 pm
By Kristin Tomlinson and Bob Speyer
There are a growing number of social media networks that can help market your business. It’s a good idea to market as many of these sites as possible, but you need to make sure to do it in a productive way that will benefit your business. Here are a few great ways to narrow down your social media choices and segment your online marketplace.
Shoot For Your Target
Traditional media like television and newspapers are created and marketed to attract their target audience. MTV attracts young adults, while the New York Times is aimed at business professionals. Online Social Media is not segmented and is very broad. You have to research to find where your potential audience is. This process can be daunting and overwhelming, but is necessary in order to find the right platform to advertise your product.
Continue reading “How to Narrow Down Your Online Marketing Choices” »
By Bob Speyer, Web Success Team
Networking is the lifeblood of new business. Where to go and how to go about it is a question everybody asks and wants the panacea. So we decided to do ask our Linkedin readers to find out what our business readership has experienced as the most effective ways they network. Here are some of those findings:
Social Media Sharing
Social media sites were some of the most popular responses with LinkedIn being the number one business networking sites, followed by Facebook, StumbleUpon, Twitter, SlideShare (where professionals and business upload their PowerPoint presentations and is one of the 1,000 most visited sites on the Internet) and Business Exchange (similar to LinkedIn, where you can share information with other business professionals in a variety of categories and industries and reach decision makers).
Continue reading “Networking Tips: Real People Real Opinions” »
