November 15, 2011 at 6:41 pm
By Janette Speyer and Alison Brown, Web Success Team
With the holidays soon approaching, everyone is gearing up for the biggest shopping weekend of the year. Black Friday, the day after Thanksgiving, offers lucrative savings to entice people to hit the stores and buy gifts for Christmas or other holidays. Cyber Monday has also become increasingly popular since people can find what they need all with the clicks of a few buttons. Online marketing has been playing an integral role in the promotion of these savings events and consumers have been getting good at ferreting out the biggest savings with the help of social media marketing.
Continue reading “Black Friday & Cyber Monday – Get Social and Sell!” »
November 30, 2010 at 5:26 pm
By Kristin Tomlinson, Web Success Team
Is it really possible that a simple “click” on a keyboard can single handedly stimulate the economy? Based on the sales, revenue and traffic generated on Cyber Monday 2010, it looks as though this may be the case. Instead of running towards store windows, people ran towards their computer screens in record numbers yesterday, spending an estimated $194.98 per person and drawing an astonishing grand total of 45 billion dollars at the end of the day. According to Coremetrics, a division of IBM, online sales yesterday were up 19.4 percent, compared to Cyber Monday 2009. Coremetrics also reported that total sales on Cyber Monday were 31.1 percent higher than Black Friday’s online sales.
‘Tis the Season for Savings
What makes Cyber Monday so appealing? The savings, of course. Many stores from Target to Kohl’s were not only offering online coupons, but online promotions that took off hundreds of dollars on merchandise. The first thing to sell out was televisions, many of them flying off the shelves at a record rate, selling for a price nearly half of what their worth. Here are some of the hottest ticket items from yesterday that sold-out in mere minutes:
Continue reading “Cyber Monday Sets Cyber Records” »
December 22, 2009 at 2:43 pm
I Saw Mommy NOT Kissing Santa Claus, But Her Money Away
By Kristin Tomlinson- Web Success Team
It’s funny how a single day that is only celebrated ONCE can bestow so much stress, anxiety, and financial burden on so many people. Whether you’re celebrating Christmas or Hanukkah, the holidays have officially arrived. With the economy in a rut, and money tight, online can help stretch your budget, rather than dent your holiday spirit.
Stores such as Target, Kohls and Best Buy heavy up on online advertising during the holiday season. That’s because people are more likely to look at a catalog online than in print. It’s more cost effective, has a higher rate of return and they can alter the promotions at a moment’s notice. In addition, retailers are using Social Media Marketing to promote products, drive traffic and increase their sales. Some of their business strategies consist of coupons, discounts and special deals that can ONLY be found online for “top-selling” products and this season’s “must-haves.”
This is one of the most important times to search for keywords such as “coupon codes,” “free shipping” and “gift deals.” They will not only save you time, but money as well because most of these products can only be purchased online through their websites. No wonder why these sites have such a high spike in their rate of return, and continued web success during the holiday season. Steal these deals, before overpriced products steal your money.
I’ll Be Online for Christmas
The holidays tend to bring bad weather, freeway congestion, and outrageous increases in airline tickets. Traveling during this time of year is feared by most and dreaded by all. Not only are stores crowded and hectic, but they’re pricey as well. During these economically strenuous times the general population just cannot spare this added expense. Search engines can help find travel alternatives to visiting family and sending costly holiday cards. The use of Skype and online greeting cards are BOTH great ways to social network with family and friend when you can’t be there in person. Saving cash and gas… joy to the world, we don’t have to travel.
It’s the Most Wonderful Time of the Year
Shopping online is a great way to reduce stress, pressure and anxiety this holiday season. There’s no need to create financial burdens when there are options to help you give generously or thoughtfully without breaking the bank. Bringing joy and goodwill doesn’t necessarily have a price tag!
We wish you a Happy and Healthy Holiday Season,
From the Web Success Team
