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Posts Tagged ‘Time Warner Cable’

June 29, 2010 at 2:27 pm

Return to Old Strategies to Solve New Problems

By Janette Leon-Speyer, Web Success Team

Objective: Getting the message to your audience

Online marketing is very inexpensive and has widespread reach. Due to the aforementioned reasons most companies and individuals have jumped on the Online Marketing platform to advertise and share their products and services. However it is fast becoming highly saturated. As it stands we have banner blindness when it comes to online ads. Many of the “old and new” tactics are not as effective. The culprits are sensory overload, skepticism, and exhaustion.

Hard to monetize, difficult to get noticed and tough to achieve visitor engagement.

The lack of market segmentation in the online space is making it very difficult to get your message across. You find yourself competing with similar companies all fighting for a “viral moment” For example, if you have a Facebook Fan Page, getting people to “like”  and to “engage” on your page is becoming a monumental task. This takes time and resources for very slim returns.

Big search firms and social media platforms like Facebook, Google and Yelp are trying to address this issue with Community Pages, Google Places and Yelp Business Pages. It still is not enough to get your message across to your audience. There are many businesses out there vying for visitor eyes.

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January 19, 2010 at 7:28 pm

Social Media — Why Time Warner Cable Doesn’t Get It (or use it)!

I recently came across an article in Advertising Age about re-branding Time Warner Cable.

In my very recent past Time Warner Cable was one of my accounts on the creative services side. Being tightly controlled by the large Madison Avenue Advertising Agency. Creativity was very limited.

In this day and age with all the social media avenues Time Warner Cable can find a viable avenue to re-brand the company and its services.

We are a client of Time Warner Cable and find that the company is “stuck” in the last century, as you can see by the comments on the Ad Age post.


Grow your Home Business

They are competing with the Dish, Netflix and many other more “modern” avenues like watching TV online. Customers are their lifeblood and they need to do a better job taking care of them.

I would STRONGLY recommend that Time Warner get a Facebook page and a Twitter page and USE them for customer complaints and suggestions. That would be a start. Then follow what other strong customer oriented brands are doing. Starbucks, JetBlue and others are using Social Media to better communicate their services, offer discounts or specials, field and resolve complaints, and to gain valuable customer feedback. They gain loyalty and repeat business.

Here is one of many “Time Warner Sucks” pages  that I found on Facebook. It has over 1,000 members.

A Lesson for Your Business

Throw a rock in a pond and watch it ripple. The bigger the stone, the bigger the consequences. But what does this mean for your business? Do not underestimate the value of social media. It is a unique way to reach out to current and new customers. Business is about building relationships and trust. Keeping open new and popular channels of communication will help grow your business online. And it is a good way to defuse negative press before it gains momentum.

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