November 15, 2011 at 6:41 pm
By Janette Speyer and Alison Brown, Web Success Team
With the holidays soon approaching, everyone is gearing up for the biggest shopping weekend of the year. Black Friday, the day after Thanksgiving, offers lucrative savings to entice people to hit the stores and buy gifts for Christmas or other holidays. Cyber Monday has also become increasingly popular since people can find what they need all with the clicks of a few buttons. Online marketing has been playing an integral role in the promotion of these savings events and consumers have been getting good at ferreting out the biggest savings with the help of social media marketing.
Continue reading “Black Friday & Cyber Monday – Get Social and Sell!” »
November 30, 2010 at 5:26 pm
By Kristin Tomlinson, Web Success Team
Is it really possible that a simple “click” on a keyboard can single handedly stimulate the economy? Based on the sales, revenue and traffic generated on Cyber Monday 2010, it looks as though this may be the case. Instead of running towards store windows, people ran towards their computer screens in record numbers yesterday, spending an estimated $194.98 per person and drawing an astonishing grand total of 45 billion dollars at the end of the day. According to Coremetrics, a division of IBM, online sales yesterday were up 19.4 percent, compared to Cyber Monday 2009. Coremetrics also reported that total sales on Cyber Monday were 31.1 percent higher than Black Friday’s online sales.
‘Tis the Season for Savings
What makes Cyber Monday so appealing? The savings, of course. Many stores from Target to Kohl’s were not only offering online coupons, but online promotions that took off hundreds of dollars on merchandise. The first thing to sell out was televisions, many of them flying off the shelves at a record rate, selling for a price nearly half of what their worth. Here are some of the hottest ticket items from yesterday that sold-out in mere minutes:
Continue reading “Cyber Monday Sets Cyber Records” »
December 1, 2009 at 7:20 pm
Cyber Monday is a term coined by retailers to capitalize on the shopping season and traditionally know as the strongest day for online retail sales and web success. Point of fact, it is also generating more sales than in store purchases, making it bigger than Black Friday.
Cyber Monday is the traditional “kick-off” to the online shopping season. This year sales could exceed $900 million, making this the biggest day for online retailers according to the Dow Jones and Com Score. Sales rose 14% this year over last year’s haul and bought 30% more items per order as well.
Continue reading “Cyber Monday: Bigger than Black Friday!” »
