Posts Tagged ‘website’
October 6, 2011 at 6:21 pm
By Bob Speyer and Alison Brown – Web Success Team
No one wants to lose sales or lead opportunities once a prospective customer lands on your website. If you have broken links or error pages, visitors may downgrade your website and leave. Your site may also need a search engine optimization (SEO) overhaul. When viewers see a 404 error page, this is your opportunity to turn a negative into a positive.
One marketing tip that is often overlooked is the promotional use of the 404 error page that appears when trying to access a webpage that can’t be found. While annoying to some, this can actually be an opportunity for online marketers to further promote their brand. By creating a “customized” 404 error page for your website, instead of allowing for the standard message to appear, errors will be less intimidating and browsers can get back to your site easily before they wander away.
Continue reading “Page Not Found? Error Message? No Problem!” »
By Bob Speyer and Justin Delos Reyes – Web Success Team
It is no secret that mobile usage is on the rise. Everywhere you go, you see people either chatting on their phones or walking with their head down, sliding their finger across a little glass screen. Mobile devices connect people to the digital world whenever and wherever they please. This presents a valuable marketing opportunity that your business should capitalize on as soon as possible. Below are the reasons why you need to implement a mobile website into your online marketing strategy.
Continue reading “Discover the Advantages of Mobile Websites for Online Marketing” »
By Bob Speyer and Justin Delos Reyes – Web Success Team
Blogging achieved its claim to fame years ago because it gave individuals an outlet to share their personal thoughts on the web. Since then it has evolved into a valuable online marketing tool for brands in every industry. To achieve social media or web success, companies need to provide content that can be found not just by people, but by search engines as well.
The benefits of a helpful, keyword rich blog are numerous. Below are the top reasons why your business should implement a blog into its online marketing strategy.
Continue reading “Top 3 Reasons Why Your Business Should Blog” »
By Bob Speyer and Justin Delos Reyes – Web Success Team
Article marketing is one of the most powerful search engine optimization techniques that your brand can incorporate into its online marketing strategy. It can put your content in front of thousands of readers and it can bring traffic to your website in a cost efficient way.
The reasons why your brand should refrain from article marketing are almost non-existent. But you should know beforehand that quality is of the utmost importance – not just on your part, but in regards to the directories you submit to as well.
Continue reading “Capitalize on the SEO Benefits of Article Marketing” »
By Bob Speyer and Justin Delos Reyes – Web Success Team
The art of Social Media SEO (or Social SEO) lies in your ability to speak without disturbing the conversation. This means keeping your followers engaged while you implement keywords and keyword phrases into your profiles. Search engines love social media and brands that leverage it correctly. Building a Social SEO strategy for your profiles is imperative to your overall web success.
Continue reading “Using Keywords to Achieve Social Media SEO Success” »
By Justin Delos Reyes – Web Success Team
Social media is, without a doubt, a great place for businesses to start or continue their online marketing efforts. But brands cannot thrive online and achieve web success through social media alone. In order for them to convert Likes into sales or retain customers, they need to complement their social media pages with a strong website.
Continue reading “Complementing Social Media Pages with a Strong Website” »
By Justin Delos Reyes – Web Success Team
Social media statistics show that more people are registering on sites like Facebook and Twitter every day. According to Econsultancy, Twitter has 175 million registered users, Facebook has 640 million registered users, and there are 100 million professionals registered on LinkedIn. The chances of your employees being active on these sites are relatively high when you consider the statistics. Although they may be active on social media, it doesn’t mean they know how to conduct themselves in a professional manner. And as great as social media is for online marketing, it can hurt your web success if it is used improperly. That is why it is important for companies to create a social media policy that employees can easily digest and comprehend.
Continue reading “Drafting Your Company’s Social Media Policy” »
April 26, 2011 at 4:06 pm
By Justin Delos Reyes, Web Success Team
Facebook launched its new Send button on Monday – giving users an alternative to the popular Like button. Users who want to share content they find on the web privately with specific individuals or a select group of people, can hit the Send button instead of the Like button (which broadcasts content to all of a user’s Facebook friends).
Also this week, Facebook launched its Deals program and has positioned itself to compete with Groupon and LivingSocial. Facebook Deals is currently available in five U.S. cities (Atlanta, Austin, Dallas, San Diego, and San Francisco) and 11 companies have signed on as partners for the trial stage. The program is likely to expand to more cities and companies if users latch onto it. Both the Send button and Facebook Deals can serve as valuable marketing tools for your business. Below is information on what the Send button can do for you and a rundown of the new deals program.
Photo credit: The Cove - A Place for Imaginative Learning
Continue reading “Increase Engagement with Facebook’s New Send Button and Deals” »
By Bob Speyer, Web Success Team
Squeezing the most out of your online marketing can translate into increased revenue for your products or services. There are four main ingredients you need in the marketing mix to produce income online. My web success recipe is: Traffic + Experience + Interest + Referral = Revenue. First you have to reach your target markets and drive them to your site. Second, upon arrival visitors need to be intrigued with what you are offering or they will leave after about 20 seconds and two clicks. Third, you need to retain their interest by getting them to come back a second or third time. And fourth, you want the golden rule of selling, recommendation by referral.
Traffic: The Lifeblood of a Website
You don’t just want traffic to your website, you want the “right” type of traffic, namely from your target markets. So how do you find them and funnel them to your site? It starts with using keywords that drill down to your customers and site optimization (SEO). Then it is about search engine marketing (SEM) — getting your message out to the Internet world through social networks, blogs, apps and widgets, PR, email, campaigns, contests, and affiliate outreach.
Continue reading “Formula for Creating an Effective Online Marketing Funnel” »
By Bob Speyer, Web Success Team
Every website owner is competing for the hearts and minds of their visitors. Keeping their eyeballs transfixed to your site can lead to more business and increased revenue. Making that important good first impression is the result of great direct response copywriting. Your content must engage the visitor within the first 15 seconds, giving them reason to stay, read and navigate through the site.
Here are five copywriting take-a-ways that can make your website more effective: Continue reading “Copywriting with a Bite to Hold Your Reader’s Attention” »
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