October 4, 2011 at 4:56 pm
Janette Speyer and Alison Brown, Web Success Team
If your business heavily relies on social media, then it’s important to make sure that the time you’re spending promoting your business is paying off. As social media continues to play an integral role for any online marketing campaign, it’s becoming increasingly important to track the performance of your online marketing efforts. Using the application called “Klout,” you can measure all your social networking activities by how much engagement they generate. It will help you to measure how successful your brand is and, the higher your score, the more “klout” you will have.
Continue reading “How Much Klout Do You Have?” »
February 10, 2011 at 6:34 pm
By Bob Speyer – Web Success Team
Search Engines are a way of life and your ability to be viewed will impact your business. So how can you improve your ranking and better compete with the competition? Here are 10 easy ways to improve your site’s visibility and make an immediate impact:
Action 1: Search Engine Verifications
First, you need to see if your site is properly interacting with Google, Yahoo and Bing by verifying your site and sitemaps and monitor statistics. Register with Google Webmaster Tools, create an account and upload code to your server for Google to spider. Then create a XML sitemap for all your pages and upload it to your Webmaster Tools account. Then you will be able to monitor pages indexed by Google, indexing errors, what keywords are being found, quantity of incoming links, broken links and much more.
Continue reading “10 Actions to Improve Your Search Engine Visibility” »
January 6, 2011 at 2:17 pm
By Bob Speyer, Web Success Team
Want more exposure on the Internet? Then you must join MerchantCircle. It is the largest social media networking site that connects over 1 million local businesses with their neighborhood consumers. It not only gives companies more exposure, it builds relationships with your community, has the ability to advertise specials, offer coupons, posts consumer reviews, blog, publicize events, upload pictures and communicate with other local business owners. Best of all it is simple to join and inexpensive to use.
Continue reading “MerchantCircle Attracts New Customers for Local Businesses” »
January 19, 2010 at 7:28 pm
I recently came across an article in Advertising Age about re-branding Time Warner Cable.
In my very recent past Time Warner Cable was one of my accounts on the creative services side. Being tightly controlled by the large Madison Avenue Advertising Agency. Creativity was very limited.
In this day and age with all the social media avenues Time Warner Cable can find a viable avenue to re-brand the company and its services.
We are a client of Time Warner Cable and find that the company is “stuck” in the last century, as you can see by the comments on the Ad Age post.
They are competing with the Dish, Netflix and many other more “modern” avenues like watching TV online. Customers are their lifeblood and they need to do a better job taking care of them.
I would STRONGLY recommend that Time Warner get a Facebook page and a Twitter page and USE them for customer complaints and suggestions. That would be a start. Then follow what other strong customer oriented brands are doing. Starbucks, JetBlue and others are using Social Media to better communicate their services, offer discounts or specials, field and resolve complaints, and to gain valuable customer feedback. They gain loyalty and repeat business.
Here is one of many “Time Warner Sucks” pages that I found on Facebook. It has over 1,000 members.
A Lesson for Your Business
Throw a rock in a pond and watch it ripple. The bigger the stone, the bigger the consequences. But what does this mean for your business? Do not underestimate the value of social media. It is a unique way to reach out to current and new customers. Business is about building relationships and trust. Keeping open new and popular channels of communication will help grow your business online. And it is a good way to defuse negative press before it gains momentum.
