Posts Categorized ‘Web Success Branding’
March 2, 2010 at 2:07 pm
- Posted by: WebSuccessTeam under Content, Direct Response Websites, Online Marketing, Online Reputation, Web Success, Web Success Advertising, Web Success Branding
- Tags: About Us Pages, Facebook, Humanize Your Webpage, Marketers, online brand, Online Marketing, Starbucks, Twitter, Web Success, Web Success Team
By Bob Speyer – Web Success Team
I believe one of the most important pages on a website is the About Us page. It is often misunderstood and at best undervalued. Going against the grain, I propose this page is more about the reader and less about the company or person.
Here’s my reasoning: Marketers have long agreed that people both read and react (positively and negatively) to the proposition “What’s in it for me!” In real estate it’s location, location, location. In online marketing it’s benefits. People want to know the advantages of a product or service before making a decision. In their quest to find reasons to buy or learn more, website viewers will go to the About Us page to gain a better insight on who is selling to them or, more to the point, whom they are buying from.
This is key, because viewers do not just want a resume of location, employees, company history, and growth patterns. What they really want is to find out the personality of the company, what makes them tick and if they are sincere and credible. It’s their first impression of you, how you want to be portrayed and if your values match up.
A Culture of Caring About Your Customers
From the corporate side, Starbucks is a great example of an effective About Us page. It is not too wordy or detailed as in how may locations they have. Rather it is about the customer and their experience. They humanize their page stressing each customer is as important as the next one. It’s about making a connection; serving the community and conducting business responsibly. They have other links to other social media outlets on the page if you want to go deeper into their mission statement, their history and their company workings. But the message is clear.
They are about people and making their lives a little bit better each day. In reading their Facebook page or Twitter, you are instantly engaged, thinking, “I can relate to that!”
For small companies or entrepreneurs, your online brand should be personalized. Using an inviting picture of smiling head shots or an engaging video of a talking head will connect with your viewer. The content should be informative and portray you or your company as well rounded and committed to giving back to your customers and your community. Sprinkling in some personal glimpses of your life or interesting anecdotes will help make you the reader feel they know you or get to know you. Putting yourself out there is never risky, it is what makes us human and real to others.

It’s About Us — Your Viewer and You
In conclusion, if you can get a reader to make that positive connection with your organization, they will be more receptive to processing your information and ultimately interacting or contacting you. You will achieve more web success if you can follow these simple guidelines.
The Web Success Team specializes in developing and marketing direct response websites that take full advantage of the latest developments on the Internet. The Team has an arsenal of effective web strategies, online marketing tools and proven customized social media techniques to promote your products and services. And we’ll show you ways to increase the amount of qualified traffic to your site.
For more tips, tools and articles of interest, become a fan of the WebSuccessTeam Facebook page and learn more about online marketing, SEO and social media. Visit us at http://www.facebook.com/WebSuccessTeam. Contact the Team today for a complimentary consultation to your web success!
February 17, 2010 at 6:36 pm
- Posted by: WebSuccessTeam under Online Marketing, Online Reputation, Search Engine Marketing, Search Engine Optimization, Web Success, Web Success Branding
- Tags: Achieve Web Success, Bruce Clay, Google, Google Analytics, Google University, Improve Websites, online marketer, Online Marketing Summit, Online Marketing Training, Search Engine Marketing, SEO Certification, SEO Certification Badge, Web Success
By Bob Speyer and Kristin Tomlinson – Web Success Team
SEO certification is one of the hottest topics among online marketers. It is one of the most controversial and misunderstood because there is no consensus on a uniform certification. Universities offer courses and certification, private industries have their own certification and even Google has entered the fray. What is certain is the growing demand to optimize a website for optimum search performance.
SEO certification is coming of age as an important component of an online marketer’s arsenal and being certified is key to being viewed as an expert in Search Engine Marketing and Search Engine Optimization. Not only does a certification draw in future employers, but it also catches the eye of potential clients. The ability to brand your website with the “SEO Certification” logo instantly opens the door to countless opportunities including recognition from your competition, positive feedback from potential customers, and an increase in job opportunities.
Using Clay to Construct an SEO Model
Bruce Clay is an internationally recognized SEO expert and trainer. He is one of the best and brightest when it comes to all things SEO. He believes that the “mission of SEO is to make a site’s content worthy of higher search engine ranking by being more relevant and competent than the competition.” Clay emphasizes that in order to achieve web success, you need to follow Google Best Practices Guidelines and keep up to date on the ever-changing world of search by getting a SEO certification.
Many companies are now offering certification, including the 2010 Online Marketing Summit. Hosted in San Diego from February 22-25, 2010, OMS is the only marketing conference that is purely education-focused. Attendees will learn to execute some of the best practices in Online Marketing as well as discover new tools and actionable tactics. Before the conference, the Online Marketing Institute is offering a special Online Marketing Training workshop where attendees will gain credit toward certification. Classes at OMI are also offered both online for convenience.
Google offers certification from their Analytics Conversion University courses by taking the Google Analytics Individual Qualification test. The lessons are offered free from Google, but the GAIQ test has a nominal $50 fee. After completion of their advanced Training Course, an individual will be able to maximize the use of the Google tools and apply them to any website. And importantly, you will receive a Google certification that you can place on your website.

Taking a Spot at the Top
SEO Certification will give you the ability to implement the best practices to improve websites, blogs and other online content that has the potential to target countless markets. With a certification, you will be able to effectively optimize websites, improve their page rank, increase overall consumer visits, and improve conversion rates. A SEO certification badge on your website will also add to your portfolio as an expert in online marketing. Wouldn’t it be nice if the SEO certification were consolidated into one universal exam? Legitimate SEO and SEM marketers could then be recognized as professionals.
February 16, 2010 at 3:13 pm
- Posted by: WebSuccessTeam under Content, Online Marketing, Online Reputation, Social Media Marketing, Web Success, Web Success Advertising, Web Success Branding
- Tags: android, blackberry, Digg, Facebook, heardable, heardable score, heardable.com, iphone, linkedin, marketing, Online Advertising, online brand, rss feed, Twitter, Web Success, Web Success Team, windows mobile, YouTube
By Bob Speyer, Web Success Team
Is Your Brand Being “Heard”?
There’s a new marketing tool in town you should know about. It’s in Beta testing but it is not only free but produces mountains of great marketing information to help you improve your website. It’s called “Heardable.com,” and quite simple it is the easiest and most efficient way to measure how your online brand is perceived, performs and stacks up against your competition.
Just enter your URL in the free tool and you get a Heardable Score in return. The six measurable sub-scores that will help you determine you brand’s success against your competition are:
1) Portable: Is your site optimized for mobile search? The better positioned you brand is to take advantage of mobile, the higher your ranking and site’s effectiveness. Portability is determined by detecting auto redirects for the four top mobile device platforms; iPhone, Android, Blackberry and Windows Mobile.

2) Shareable: Sharing is a reciprocal exchange, giving and getting. Heardable scans for RSS feeds with the more feeds the more you are likely to share content and thus more engaged in social activity. The more you share, the more you will be picked up and shared as well. Social media is all about engagement.
3) Measurable: Does your website have analytics that track, monitor and optimize site activity, including on-page performance, ecommerce and online advertising? A low score would indicate you need to set up more tracking indicators for your marketing efforts.

4) Actionable: Does your website interact with your visitors and connect with them using visitor focused words? A higher ranking is achieved if your website speaks in personal tones to customers, using ‘you’ or ‘your’ as ways to connect with them. A low ranking focuses more on brand information and corporate policy.

5) Sociable: Word of mouth marketing is becoming a major player in brand image and how consumers react through the power of the purse. Make sure you have a brand blog set up with at least a few employees making regular contributions. Set up social accounts on Twitter, Facebook, LinkedIn, Digg and YouTube immediately and participate on a daily basis.

6) Searchable: Ranking in this category depends on search engine visibility, number of inbound links, and local search determinants. Keywords, original content and linkage to your site will improve your site’s performance and searchability.

Facing Down the Competition
Business is all about competing and the goal is gaining market share and customers. Heardable can give you a powerful tool to find the answers about improving your business and achieve web success. It provides you with real time data that you can use to make better marketing decisions, and turn them into an action-based plan backed by indisputable metrics. Your boss wants proof, well show them the stats!
Brand Comparisons
Heardable’s extensive research of category brand leaders mirrors a Heardable Score. This means you can now get the statistical intelligence to help you dramatically improve your site’s performance and take the lead of your chosen category of business. Heardable Category Overviews factor in over one million URLs covering seven critical areas of analysis.
Learn from the Best Brands
The Heardable 100 is a sort of gold standard of online branding. They share with you the best of the best and what makes them tick. Heardable takes the features and functions that these 100 online brand leaders have in common. There are plenty of take-a-way lessons in this batch to give your site that needed marketing boost.
Make Your Website Heard!
In today’s competitive environment, online branding is critical to building your business online. Getting qualified visitors is a marketing imperative. Tools like Heardable are critical in understanding your site’s performance and visibility. The Web Success Team can analyze and optimize your website, increase your Heardable Score to make it ‘Heard’ throughout the Internet. Contact us today for an complimentary analysis of your website and the effectiveness of your online marketing efforts.
Images: from Heardable, Inc.
The Web Success Team specializes in developing and marketing direct response websites that take full advantage of the latest developments on the Internet. The Team has an arsenal of effective web strategies, online marketing tools and proven customized social media techniques to promote your products and services. And we’ll show you ways to increase the amount of qualified traffic to your site.
For more tips, tools and articles of interest, become a fan of the WebSuccessTeam Facebook page and learn more about online marketing, SEO and social media. Visit us at http://www.facebook.com/WebSuccessTeam. Contact the Team today for a complimentary consultation to your web success!
February 9, 2010 at 4:13 pm
- Posted by: WebSuccessTeam under Online Marketing, Social Media Marketing, Web Success, Web Success Advertising, Web Success Branding
- Tags: advertisements, Article Marketing, Blogging, brand loyalty, Direct Response Marketing, Facebook, marketing, online brand, online marketer, social media network marketing, Stan Reents, Twitter, Web Success, Web Success Team, YouTube
by Bob Speyer, Web Success Team

The human mind is a remarkable thing, but it can also be fooled. Everyday, whether we want to or not, we are bombarded by advertisements and marketing in magazines, on TV, radio, billboards, etc. Almost everywhere we look, we see ads and brands telling us what we need, adding to our own views and preferences even creating a placebo effect.
Perception Is in the Eye of the Beholder
Stan Reents, PharmD writes in his article “Don’t Underestimate the Power of Suggestion” about how placebos affect the human mind in various studies. One example was a taste test study on different types of vodka. The subjects were asked what their favorite vodka was before the test. However, the results showed that many rated their favorites poorly. Why did they insist that one brand of vodka was their favorite when their taste buds said differently? The answer can be said in two words: brand loyalty.
Brand loyalty is when a consumer buys and continues to buy a specific brand, because he or she believes the product’s features are better. This can be done either consciously or unconsciously. This explains why some people in the above study preferred certain brands of vodka over others despite their liking to them. Those brands favored must have had the right images, features and prices to create a higher perceived level of quality.

Establishing Your Own Online Identity
Creating an online brand will give consumers an image of your company and add interest to your products and/or services. The job of an online marketer is to try to break the habits of the consumers that buy your competitor’s products by offering something fresh, new and better. If you suggest that your product is better, it puts the possibility out there.
Now I’m not advocating lying to potential consumers or offering products and services that are of poor quality. The idea is to sell the best quality that you can offer and to market a specific image in order to attract potential clients.
You want to distinguish your brand from your competitors but in an interesting, positive, and memorable way in order to leave consumers wondering if they should give your products and/or services a chance. Once you have a clear and strong brand image, your products and/or services become something more, a brand. They stop being items and start being something better, different and not something that can be imitated.

Momentum Marketing
Having established a branding, you now need to deliver your message online and keep the momentum going. Obviously your website is “brand central” but you still need to actively promote your brand through direct response marketing and the various social media network marketing channels like Facebook, Twitter, Linkedin and YouTube. Also you need to support your brand by blogging and article marketing where you can write and post informative content that positions you as an expert in your field. Set a realistic budget for marketing and promotions. If done correctly, it will be well worth the return on investment and move you closer to web success.
The Web Success Team specializes in developing and marketing direct response websites that take full advantage of the latest developments on the Internet. The Team has an arsenal of effective web strategies, online marketing tools and proven customized social media techniques to promote your products and services. And we’ll show you ways to increase the amount of qualified traffic to your site.
For more tips, tools and articles of interest, become a fan of the WebSuccessTeam Facebook page and learn more about online marketing, SEO and social media. Visit us at http://www.facebook.com/WebSuccessTeam. Contact the Team today for a complimentary consultation to your web success!
January 27, 2010 at 5:50 pm
- Posted by: WebSuccessTeam under Blogs, Facebook Fan Page, Social Media Marketing, Web Success, Web Success Advertising, Web Success Branding
- Tags: Bloggers, Digital Social Media, Effective Social Media, Facebook, Social Media Marketing, Social Media Networking, Traditional Advertising, Twitter, YouTube
Ask yourself which is more powerful when you are deciding on a purchase: a referral from a friend or colleague; a printed advertisement; or a sales person.
Not to second guess you, but I bet overwhelmingly it is someone you have direct contact with, someone who has actually purchased the product or service, or has heard good things about it from a trusted friend. Recommendations are sales gold.
This senario falls into the realm of social media networking. It is powerful, it is convincing and it is proven. Companies have spend millions of dollars to promote their brand and to deliver the right message to consumers through traditional advertising. Now the statistics are in and they are moving more of their marketing dollars to the digital/social media arenas.
Here are a few social media facts and figures:
- 300,000+ businesses use Facebook
- 300 million people are active Facebook users
- 100 million viewers are on YouTube
- 14 million Twitter users
- 346 million people read blogs; 184 million bloggers
Your new and current business will depend more and more on social media marketing. That’s were the hearts and minds of your customers will be focused. They are relying more on input and personal experiences in decision making that having some Madison Avenue wag influence your decision where to spend your hard earned money.

The paradigm has shifted. Power to the people. As James Frley, CMO Ford stated, “You can’t just say it. You have to get the people to say it to each other.”
Here are just a few real life examples:
- Naked Pizza set a one-day sales record using social media marketing. Using Twitter, they increased sales 67% of which 84% were new customers.
- An organized tweet-up for Susan G. Komen for the Cure netted 11,000 visitors in 24 hours and countless donations.
- Web host provider Moonfruit spent $15,000 on social media and increased their traffic by 300% — translation, a sales bump of 20%.
These stories are not uncommon. Creating and implementing an effective social media marketing plan is as essential to your business as your telephones. Implementing one is a must. There is no getting around that social media done correctly takes time and resources, but the return on investment is there for the taking.

The New Buying Reality
Buying habits have changed. Selling has to catch-up to this new reality. The better news is that it is affordable, considering its reach and appeal. You are building lasting relationships that will continue to pay dividends, or in business terms, profits. How’s that for a return on investment.
Get started today. The Web Success Team can tailor a social media marketing plan to fit your company and to promote your brand.
Source for this article: Socialnomics
January 21, 2010 at 3:38 pm
- Posted by: WebSuccessTeam under Online Marketing, Web Success, Web Success Branding, Web Success News
- Tags: American Red Cross, Benefit Earthquake Victims, Branding, Promotions, Super Bowl, Super Bowl Weekend, Taste of the Tropics, Web Success, Web Success Team, Yéle Haiti Foundation
By Kristin Tomlinson-Web Success Team
The catastrophic earthquake in Haiti showed no mercy on the tiny capital of Port-au-Prince and has affected us all with information and images about the devastation to life and property. Many nations have sent their first wave of emergency responders and people throughout the world are sending donations, goods and services. The Web Success Team is also taking action to aid in the relief efforts. As a participating sponsor, we are helping with online promotion and branding for “Taste of the Tropics,” a Super Bowl event geared to raising funds for the earthquake victims of Haiti.

Star Studded Fundraiser at Super Bowl Week
Entertainment & Sports Plus (ESP) along with Sports Entertainment Team (SET) have partnered with the American Red Cross and the Yéle Haiti Foundation to help the victims affected by the January 12th earthquake. “Taste of The Tropics” is a Latin-inspired culinary tasting event hosted by actress and comedian Kym Whitley with all proceeds to benefit the earthquake victims. It will take place in Miami during Super Bowl Week. There will be special guest appearances by: Michael Boley (NFL player, NY Giants), DeShaun Foster (former Carolina Panthers and San Francisco 49ers player), Vivica Fox (Actress), and Willie Gault (former NFL Player). In addition to enjoying the cuisine, guests are asked to bring emergency and medical supplies to aid in the relief efforts.

Hope for Haiti
Taste of the Tropics will be held at the Epic Hotel on February 6, 2010 from 3:00 PM – 7:00 PM in Miami, Florida. Please visit www.tasteofthegamemiami.com for ticket information. Lives have been shattered, and a country has been devastated. This was a natural disaster of unprecedented proportions. By offering your support you will be giving hope for Haiti. If you’re unable to attend the event, please go to www.redcross.org or www.yele.org to see how you can help.
January 19, 2010 at 7:28 pm
- Posted by: WebSuccessTeam under Facebook Fan Page, Online Marketing, Social Media Marketing, Web Success, Web Success Advertising, Web Success Branding
- Tags: Advertising Age, Advertising Agency, Brands, Building Relationships, Creative Services, Creativity, Customers, Dish, Facebook, JetBlue, Netflix, Re-Brand, social media, Starbucks, Time Warner Cable, TV Online, Value of Social Media, Web Success Branding, Your Business
I recently came across an article in Advertising Age about re-branding Time Warner Cable.
In my very recent past Time Warner Cable was one of my accounts on the creative services side. Being tightly controlled by the large Madison Avenue Advertising Agency. Creativity was very limited.
In this day and age with all the social media avenues Time Warner Cable can find a viable avenue to re-brand the company and its services.
We are a client of Time Warner Cable and find that the company is “stuck” in the last century, as you can see by the comments on the Ad Age post.

They are competing with the Dish, Netflix and many other more “modern” avenues like watching TV online. Customers are their lifeblood and they need to do a better job taking care of them.
I would STRONGLY recommend that Time Warner get a Facebook page and a Twitter page and USE them for customer complaints and suggestions. That would be a start. Then follow what other strong customer oriented brands are doing. Starbucks, JetBlue and others are using Social Media to better communicate their services, offer discounts or specials, field and resolve complaints, and to gain valuable customer feedback. They gain loyalty and repeat business.
Here is one of many “Time Warner Sucks” pages that I found on Facebook. It has over 1,000 members.
A Lesson for Your Business
Throw a rock in a pond and watch it ripple. The bigger the stone, the bigger the consequences. But what does this mean for your business? Do not underestimate the value of social media. It is a unique way to reach out to current and new customers. Business is about building relationships and trust. Keeping open new and popular channels of communication will help grow your business online. And it is a good way to defuse negative press before it gains momentum.
January 13, 2010 at 7:10 pm
- Posted by: WebSuccessTeam under Social Media Marketing, Web Success, Web Success Advertising, Web Success Branding, Web Success News
- Tags: Achieve Web Success, Avatar, Branding, Interconnectivity, James Cameron, Na'vi, Networking, Online Marketing, Social Media Marketing, Social Media Networking, Web Success Branding
James Cameron’s Avatar has touched a nerve in our collective psyche. Much in the same vein, Social Media has exploded into our digital world, changing the landscape on how we think, react and do business.
What does Avatar and Social Media have in common? They are both brave new worlds that have captured our imagination and have connected us to each other. In a world gone wild with war, natural disasters and the human condition, we all yearn for a place (real or digital) that will give us meaning and a way to express our individuality and our humanity.
Our Primal Need
One of the most striking comparisons of Avatar and Social Media was the interconnectivity of the Na’vi to their natural habitat and to each other. Their umbilicus was a synaptic nerve cord emanating from their head in the form of a long pony tail. When physically connected to another life form, they had pure communication of thoughts and emotions, and could have a symbiotic influence on each other. Social Media networking is fulfilling that primordial need to be connected, to make our presence felt and have the ability to influence and be influenced. In essence, make our voice or vote count. We are not living and breathing avatars, but our digital networking is connecting our avatar to yours.
A modern day analogy happened in the 1960s when the youth felt disenfranchised from our society and found meaning in the proverbial “love-ins.” As the beat poet of that generation, Jerry Rubin, so eloquently noted, “Don’t trust anyone over 30.” Those words resonated around the globe. The youth were connected through rock n roll, the Beatles, the Vietnam War, and flower power. They influenced generations and these baby boomers are still a force today.

The Bonds that Influence Us
Trust is another comparison worth noting between the Movie and Social Media. It is the glue that holds both systems together. The hero in Avatar, Jake Sully, needed to understand the rules, the customs and learn how to move in an alien world. He needed to gain the trust of the Na’vi, not just live amongst them as a intelligence gathering project. But something happened once he truly felt engaged with his mentor and love-interest, he changed and the world changed with him. Social Media has its rules of engagement and if you are to be successful you need to understand that the process takes time. Watch, learn and build trust. Be a part of an online community and actively participate.
The effectiveness of Social Media is in building relationships, making your presence felt in positive non-exploitative ways. Establish your brand of influence, offer content, suggestions, advice, reliability. In Avatar, the Sky People (aka humans) saw “gold” and wanted to mine it, regardless of the environmental impact. Bulldozing your way through the jungle with purely self-interest objectives is counter productive. Short term gains, long term angst.

Standing Ten Feet Tall and Blue
Social Media enhances your brand image and makes you stand out from your competition and be that 10 foot tall blue Avatar. Take the time to understand it, cultivate it and fall in love with it. Enjoy the experience.
January 4, 2010 at 6:10 pm
- Posted by: WebSuccessTeam under Blogs, Online Marketing, Online Reputation, Web Success, Web Success Branding
- Tags: Affiliate Links, Brand-Oriented Searches, Branding, Google, Protecting Your Brand, SEO Campaign, SEO Experts, Web Success, Web Success Team
By Eric Pangburn – Web Success Team Contributor
As many web-savvy bloggers know, Google and the other major search engines regularly make changes to the way that web pages are ranked. This has resulted in a fair amount of confusion as you may have imagined, with many website owners being unaware of which way to go next, it seems that no sooner has your SEO efforts gotten you positive results before the rules of the game are changed yet again.
The Changing Face Of Website Ranking
This issue comes into marked prominence nowadays with Google’s recent move to place more focus on branded searches. This shift actually has its beginnings in 2003, when Google issued the Florida update, which radically leveled the playing field as far as SEO was concerned. Many websites that had previously enjoyed high rankings were suddenly nowhere to be found, and many site owners were understandably more than a little upset. It was later revealed that the changes affected websites that had repetitious inbound anchor text with little to no diversity and used keywords phrases too often, among other characteristics.
The Importance Of Protecting Your Brand
This update was probably the first time that that SEO was complicated enough to render most people unaware of how to use it. In previous years, it was enough to buy or trade links, and include your keyword in the anchor text. Do this often enough, and you could get a pretty favorable ranking.
With Google shift towards more brand-oriented search ranking criteria however, it becomes even more imperative to view your branding in a different light. As Google’s CEO Eric Schmidt puts it, effective branding can help a website win the confidence of their customers, and give these customers a clear sign that the website’s content can be trusted. This is particularly important given the huge number of different websites out there, not all of which can be relied on to provide quality content.

Ways By Which You Can Protect Your Brand
There are a number of ways by which you can protect your brand. Some of the more common–and effective–ones are described below.
Brand your blog with a unique company identity
A blog is one of the most powerful tools at anyone’s disposal. Rather than go into the many reasons why a blog can be useful–information you can find from numerous other websites–suffice it to say that if you don’t have a blog, get one ASAP!
After you have gotten your blog up and running, the next step is to optimize it with branded keywords. This will help you with the next step…
Utilize the power of branded social media pages to interact with your visitors
After you have made the effort to dot your website with branded keywords, you will want to put all that effort to good use. One of the best ways to do that is by frequenting social media sites such as Twitter and Facebook, and finding out how much of a buzz your website is causing. If it isn’t causing the ruckus that you want, maybe you could go ahead and initiate conversation yourself. Join in on any existing conversations about your brand or start up some yourself. If you do come across some criticism or even downright hostility, strive to maintain a cordial and professional online demeanor.
Trademark your brand name
Failing to trademark your brand name can result in a number of difficulties, one of which is the possibility that other websites will benefit from your brand. You may find that several websites may actually use variations on your branded keywords, causing your potential customers to end up in other sites instead of yours! Without a trademark to rely on, you are essentially at the mercy of your competitors, and will have to ask them to remove those branded keywords from their sites manually; a process that can take up to a few weeks.
Buy up any domain names related to your brand
After you have settled on a good domain name that you are comfortable sticking with for the long term, it would be a good idea to buy up as many variations of the domain name as you can, including any possible misspellings. This will help prevent other websites from cashing in on your site’s popularity, and at the same time help ensure that visitors that misspell your domain name in the URL boxes of their browsers still end up at your site.
Get certified
Just like in the real world, credentials often count for something, and the best way to lend your website an air of credibility is by securing a certificate from a reputable governing body such as the Better Business Bureau, This will go a long way in inspiring customer confidence in your site.
Protect your reputation
Your reputation is one of the most effective means by which you can ensure a steady stream of visitors, and since visitors are the lifeblood of any website, you will want to make sure to protect your reputation at all costs. Remember that the better your reputation is, the longer you can stay in business. Keep your site up and running for a long time, and you greatly increase your chances of pulling in the numbers.

Practice only white hat SEO techniques
In the quest to achieve a higher ranking on the major search engines, a number of website owners and SEO “experts” routinely resort to “Black Hat” SEO techniques. These techniques typically involve flooding their pages with keywords without much relevant content to back it up, or hosting too many irrelevant links. While such techniques may get you a higher ranking in the short term, they will likely backfire on you as Google catches wind of your tricks. Stick to white hat techniques for all your SEO efforts, and you avoid the risk of being penalized–and even banned–by Google and the other major search engines.
Use links and affiliate ads wisely
Links and affiliate ads are essential components of any SEO campaign, although it is important to make sure that they are used properly. It may be a good idea to set up a redirect mechanism as well as to implement other techniques that will not only make your website more attractive to the major search engines, but to your readers as well. Keep in mind that this technique can be quite tricky, so you will want to check everything carefully whenever you make any changes.
As you can see, branding and how it relates to Google brings with it many concerns. Although previously unheard of, the many changes wrought by Google have necessitated a shift in the way that branding should be viewed. Stay on top of these changes, and you may be able to get branding to work for you.
December 10, 2009 at 6:33 pm
- Posted by: WebSuccessTeam under Direct Response Websites, Online Marketing, Web Success, Web Success Advertising, Web Success Branding
- Tags: Athletes for Life, Entertainment and Sports Plus, Eventbrite, Kym Whitley, Michael Boley, Online Marketing, Social Media Marketing, Social Media Networking, Sports Entertainment Team, Super Bowl Miami, Super Bowl Week, Taste of the Game Miami, Vivica Fox, Web Success, Web Success Team, WomenHeart
The Web Success Team has scored a touchdown (and a few extra points) in helping promote a premiere event during Super Bowl Week, called Taste of the Game. Our clients, Entertainment & Sports Plus (ESP) and Sports Entertainment Team (SET) are hosting five exclusive events that will benefit charitable causes and educational institutes, as well as entertaining prominent business, sports and celebrity and VIP attendees.
To date, corporate sponsors include: Bacardi, CRN Digital Talk Networks, WealthTV and boingo.
A Website Sporting Good Causes
In collaboration with The Heart Truth®/Red Dress campaign, a portion of the proceeds from The Red Heart Gala and Taste of the Tropics events will benefit Athletes for Life and WomenHeart: The National Coalition for Women with Heart Disease.
In collaboration with our clients, the Web Success Team helped developed the event logo and website to give it a flavor of Miami and give the potential attendees a taste for the game’s activities. Branded to reflect the Super Bowl Miami location with a football themed logo, the site is geared to reflect the 5 exclusive events: Business of Sports Summit, VIP Welcome Reception, Red Heart Charitable Gala, Taste of the Tropics, and End Zone 44 wrap up party.
The site is constructed for ease of use and navigation with events clearly presented with its own page descriptors, sponsorship opportunities with downloadable pdf package, the standard about us and contact us pages, along with celebrity hosts and prominent celebrities and VIP Guests, including actresses Vivica Fox and Kym Whitley, former and current NFL players Willie Gault, DeShaun Foster and Michael Boley.
A Brite Way to Promote Ticket Sales
The lifeblood of any event is ticket sales and the Web Success Team set-up the Eventbrite site to help manage, promote and sell-out the event. The Team branded Taste of the Game on the Eventbrite engine so those going to purchase tickets to the various events will experience the continuity of the branding and event descriptions while making their decision/purchases.
Since Social Media is now an important component in any online marketing plan, Taste of the Game is no exception. The home page has all the social media networking icons so visitors can connect with the clients and spread the word about this exciting star-studded event.
TeamWork Brings Web Success
The Web Success Team can help develop, manage and promote your event through the power of online marketing and social media marketing. Our experience and knowledge can be a valuable resource in this new economy to get the most traction out of your business or event and achieve web success. Contact our Team to learn how we can get you wired into your target markets and make an impact on your bottom line.
The Web Success Team has scored a touchdown (and a few extra points) in helping promote a premiere event during Super Bowl Week, called Taste of the Game. Our clients, Entertainment & Sports Plus (ESP) and Sports Entertainment Team (SET) are hosting five exclusive events that will benefit charitable causes and educational institutes, as well as entertaining prominent business, sports and celebrity and VIP attendees.
To date, corporate sponsors include: Bacardi, CRN Digital Talk Networks, WealthTV and boingo.
A Website Sporting Good Causes
In collaboration with The Heart Truth®/Red Dress campaign, a portion of the proceeds from The Red Heart Gala and Taste of the Tropics events will benefit Athletes for Life and WomenHeart: The National Coalition for Women with Heart Disease.
In collaboration with our clients, the Web Success Team helped developed the event logo and website to give it a flavor of Miami and give the potential attendees a taste for the game’s activities. Branded to reflect the Super Bowl Miami location with a football themed logo, the site is geared to reflect the 5 exclusive events: Business of Sports Summit, VIP Welcome Reception, Red Heart Charitable Gala, Taste of the Tropics, and End Zone 44 wrap up party.
The site is constructed for ease of use and navigation with events clearly presented with its own page descriptors, sponsorship opportunities with downloadable pdf package, the standard about us and contact us pages, along with celebrity hosts and prominent celebrities and VIP Guests, including actresses Vivica Fox and Kym Whitley, former and current NFL players Willie Gault, DeShaun Foster and Michael Boley.
A Brite Way to Promote Ticket Sales
The lifeblood of any event is ticket sales and the Web Success Team set-up the Eventbrite site to help manage, promote and sell-out the event. The Team branded Taste of the Game on the Eventbrite engine so those going to purchase tickets to the various events will experience the continuity of the branding and event descriptions while making their decision/purchases.
Since Social Media is now an important component in any online marketing plan, Taste of the Game is no exception. The home page has all the social media networking icons so visitors can connect with the clients and spread the word about this exciting star-studded event.

TeamWork Brings Web Success
The Web Success Team can help develop, manage and promote your event through the power of online marketing and social media marketing. Our experience and knowledge can be a valuable resource in this new economy to get the most traction out of your business or event and achieve web success. Contact our Team to learn how we can get you wired into your target markets and make an impact on your bottom line.
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