By Janette Speyer and Alison Brown – Web Success Team

I once had a friend tell me that he only recently started to follow football so that he would have more interests in common with his customers. People choose to follow or not follow football for various personal reasons, however the Super Bowl is a whole different story. It is the most watched sporting event in America and a prolific gold mine for the advertising world.

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By Janette Speyer, Web Success Team

Editor’s note: This article was published in 2009 on a trip to South East Asia, were we traveled and ran the Web Success Team while on the go. This is still relevant information. Wi-Fi and Internet cafes are everywhere and with the advent of tablets and smartphones we are able to go anywhere without interruption. Our Web Success team staff writer is presently in Australia and contributing from there.

Traveling and running a business sounds like an oxymoron. Well, it can be done. Thanks to Apple, Twitter, Facebook, Skype and Wi-Fi. Today with all the virtual offices around you never know if you are talking to someone in the UK, America or in India.

Bob Speyer ate fried tarantulas, khamer style. Photo by asiafinest.com

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By Janette Speyer and Alison Brown

Building online trust is critical for an online business. Since your customers don’t often get to meet you face-to-face, in order to sell your products and services you have to build trust and confidence through your online voice instead.

Continue reading “How to Build Online Trust through Reviews from Your Social Media Community” »

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By Bob Speyer, Web Success Team

The Internet just flexed its political muscle with the don’t-mess-with-the-Web campaign in response to an anti-piracy bill before Congress. The online community is fearful that the bill passage could lead to online censorship and put many websites out of business.

Continue reading “The Internet Strikes Back with Blackout” »

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By Janette Speyer and Alison Brown, Web Success Team

One of the most interesting trends to watch for in 2012 is social media going visual. What does that mean, you ask? It means that social media platforms such as Instagram, Pinterest and Tumblr are taking the center stage by appealing to the visual aspect of marketing and branding as opposed to just the content side. While content focused sharing platforms such as Twitter, Facebook, or LinkedIn are very effective for online marketing, the visual appeal that these sites embody is assisting companies in expanding their influence and attracting other niche groups as well.

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By Bob Speyer – Web Success Team

People use search engines everyday to do research, find answers to questions, look up directions and locate products they’re interested in. But why do certain searches show up while others don’t? It has to do with search engine rankings. It’s a complex system and having a top search engine ranking is not something that happens overnight. There are a lot of ways you can improve your rankings, and below are a few tips you can follow in order to help shoot your name straight to the top of the list.

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By Bob Speyer, Web Success Team

 2012 has just launched and it’s time to exercise our digital marketing muscles for our clients. In order to achieve the best possible results for them we have found that organizing and coordinating their previous online marketing efforts is the first order of business. Sometimes, it is more than just a Spring cleaning, rather more on the order of a redirect or facelift.

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By Bob Speyer, Web Success Team

Keywords are like Super Glue. They are the fuel for search engines and connect you to your potential customers. Selecting the right keywords can make all the difference in whether you are found in search. Therefore, keyword research is the foundation of any online marketing strategy. And keyword selection can be divided into Selection and Priority:

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By Janette Speyer and Alison Brown, Web Success Team

Christmas is known as the time of giving, and it’s the time of year when we get together with our families. The history of Christmas is quite complex, as its roots go back thousands of years. The celebration of Christmas primarily signifies the birth of Jesus and is celebrated annually by billions of people around the world. Modern day Christmas is celebrated by putting up a tree with lights and ornaments, playing Christmas music, eating a special meal, and exchanging gifts with friends and loved ones. Because Christmas has become more focused on gift giving over the years, it’s become a key sales period for many retailers and businesses.

Continue reading “5 Holiday Marketing Tips & Fun Christmas Facts” »

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