Posts Categorized ‘Business’
February 21, 2012 at 5:37 pm
By Janette Speyer and Alison Brown, Web Success Team
Who doesn’t love food? Everyone has his or her weakness, whether it’s sweet or savory, we all have that one food that we crave. Some researchers think that cravings in adulthood are based on early childhood experiences, and that even the healthiest, fittest people have something that makes their mouth water. Not only does food spark a sense of nostalgia, but it can also bring about a sense of community. No matter what your cultural background, people can always find common ground when it comes to food.
Continue reading “How Food and Social Media Engage Your Senses” »
February 16, 2012 at 6:48 pm
By Bob Speyer, Web Success Team
Social Media Marketing is a human science. Because it is relationship driven, it is the perfect environment for change. However, one constant in social media is using a systematic methodology to increase your effectiveness.
The Web Success Team utilizes a proven formula for engagement that involves what we call the Five Phases of Social Media Marketing.
Continue reading “The Five Phases of Social Media Marketing” »
February 2, 2012 at 7:10 pm
By Alison Brown, Web Success Team
If you’ve been reading the news lately, you’ve probably already heard that Facebook has announced that it’s going public and has filed an initial public offering (IPO) for $5 billion. For those of us not familiar with the financial sector, that means that Facebook is will be seeking to get $5 billion from investors. While it’s not surprising that Facebook made this move, what will be interesting is how this will impact the company as a whole, as well as the rest of the social media and online marketing world.
Continue reading “Facebook’s Going Public! How Does That Affect You?” »
January 26, 2012 at 6:14 pm
By Janette Speyer, Web Success Team
Editor’s note: This article was published in 2009 on a trip to South East Asia, were we traveled and ran the Web Success Team while on the go. This is still relevant information. Wi-Fi and Internet cafes are everywhere and with the advent of tablets and smartphones we are able to go anywhere without interruption. Our Web Success team staff writer is presently in Australia and contributing from there.
Traveling and running a business sounds like an oxymoron. Well, it can be done. Thanks to Apple, Twitter, Facebook, Skype and Wi-Fi. Today with all the virtual offices around you never know if you are talking to someone in the UK, America or in India.
Bob Speyer ate fried tarantulas, khamer style. Photo by asiafinest.com
Continue reading “Running Your Online Business While Traveling to Another Country” »
January 24, 2012 at 5:59 pm
By Janette Speyer and Alison Brown
Building online trust is critical for an online business. Since your customers don’t often get to meet you face-to-face, in order to sell your products and services you have to build trust and confidence through your online voice instead.
Continue reading “How to Build Online Trust through Reviews from Your Social Media Community” »
January 10, 2012 at 4:57 pm
By Bob Speyer, Web Success Team
2012 has just launched and it’s time to exercise our digital marketing muscles for our clients. In order to achieve the best possible results for them we have found that organizing and coordinating their previous online marketing efforts is the first order of business. Sometimes, it is more than just a Spring cleaning, rather more on the order of a redirect or facelift.
Continue reading “The Importance of Coordinating Your Online Marketing Mix” »
December 22, 2011 at 10:43 am
By Janette Speyer and Alison Brown, Web Success Team
Christmas is known as the time of giving, and it’s the time of year when we get together with our families. The history of Christmas is quite complex, as its roots go back thousands of years. The celebration of Christmas primarily signifies the birth of Jesus and is celebrated annually by billions of people around the world. Modern day Christmas is celebrated by putting up a tree with lights and ornaments, playing Christmas music, eating a special meal, and exchanging gifts with friends and loved ones. Because Christmas has become more focused on gift giving over the years, it’s become a key sales period for many retailers and businesses.
Continue reading “5 Holiday Marketing Tips & Fun Christmas Facts” »
December 20, 2011 at 5:54 pm
By Janette Speyer and Alyse Speyer, contributor Web Success Team
When I open my Facebook profile, the right hand side always has ads that are related to my “Likes”. For example, if I “Like” vitamin B12, ads for vitamins and supplements appear. Along with these ads I also get shown my friends choices and “Likes”. This type of marketing is known as Behavioral Targeting and has already started to sweep the nation.
Continue reading “Eliminate the Guesswork with Behavioral Targeting for Your Marketing Campaigns” »
December 16, 2011 at 3:05 pm
By Janette Speyer and Alison Brown, Web Success Team
The Internet is about to change. Are you ready for the switch? ICANN, the Internet Corporation of Assigned Names and Numbers, has been working on a domain overhaul that will allow you to have a Top-Level Domain (gTLD) that uses a .yourbrand extension instead of .com, .net or .org. This change has the potential to open the door for endless online branding possibilities. For Coca Cola, they can purchase the extension .coke and then create a number of different URL’s that help build their brand.
On January 12, 2012, the world’s largest branding revolution will begin, as ICANN will start accepting gTLD applications. Prices for owning the rights to various domain’s is very pricey and opens the door to a number of bidding wars for companies fighting for rights over general domain names.
Continue reading “.YourBrand…Are you ready for the ICANN domain switch?” »
December 14, 2011 at 4:19 pm
By Janette Speyer and Alison Brown, Web Success Team
The potential that online marketing has to brand companies and engage a targeted audience is growing exponentially. Social media platforms such as Twitter, Facebook and Google+ have been adapting to this new wave of marketing by rolling out new features that make it easier for marketers to brand their businesses online.
Continue reading “The Changing Marketing Landscape of Facebook, Twitter and Google+” »
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