January 26, 2012 at 6:14 pm
By Janette Speyer, Web Success Team
Editor’s note: This article was published in 2009 on a trip to South East Asia, were we traveled and ran the Web Success Team while on the go. This is still relevant information. Wi-Fi and Internet cafes are everywhere and with the advent of tablets and smartphones we are able to go anywhere without interruption. Our Web Success team staff writer is presently in Australia and contributing from there.
Traveling and running a business sounds like an oxymoron. Well, it can be done. Thanks to Apple, Twitter, Facebook, Skype and Wi-Fi. Today with all the virtual offices around you never know if you are talking to someone in the UK, America or in India.
Bob Speyer ate fried tarantulas, khamer style. Photo by asiafinest.com
Continue reading “Running Your Online Business While Traveling to Another Country” »
February 3, 2011 at 9:00 am
By Bob Speyer – Web Success Team
The Super Bowl is a lot like Christmas – for advertisers, consumers, sports fans, and just about anybody with a TV and chips. Aside from the entertainment value, major corporations down to the small business want to capitalize on the Super Bowl and ride its coattails to profit.
Continue reading “Super Bowl Marketing: The Game within the Game” »
January 26, 2011 at 1:52 pm
By Alyse Speyer – Web Success Team Contributor
Think about it. Would Steve Jobs have gotten to where he is today if his company didn’t solve problems, if his product presentations were awful? There’s a reason why people wait for MacWorld each year. Jobs not only has good products and great investor presentations, but he creates buzz and excitement about his products.
How?
He solves problems and presents the solutions in an exciting and interesting light.
Ok, so how can small businesses do the same? Well, it starts with you and your company.
Continue reading “Does Your Business Solve Problems?” »
January 13, 2011 at 2:23 pm
By Alyse Speyer – Web Success Team Contributor
It’s that time of year again. Where we buckle down and make our resolutions for… a better and more effective website! Whatever your online marketing plans are for 2011, all roads point to capturing new leads and closing more sales. In order to do this, you must assess why your website isn’t capturing the leads that you want or, if you are getting leads, how to get more qualified leads.
Continue reading “Building a Better Website Experience to Capture Leads” »
December 2, 2010 at 6:03 pm
By Bob Speyer, Web Success Team
The art of selling in today’s digital workplace has never been easier and never been harder at the same time. That’s definitely a contradiction, but so is Selling Ice to Eskimos. On first inspection, they “obviously” don’t need ice. And it’s a hard, if not impossible sell at best!
On closer inspection don’t Eskimos have the same needs and desires that we “southerners” have? We buy things that we don’t need or spend more money on an item we could get for less. For example: “We need a new freezer. Let’s buy the sub-zero one. I know it’s more money but it has so many great features and we are paying on installments and it’s only a ‘little’ more each month.” Think of your recent purchases — cologne, watches, cars, clothes. You may start to see where I am going with this.
Continue reading “How to Sell Ice to Virtual Eskimos” »
November 9, 2010 at 3:08 pm
By Bob Speyer, Web Success Team
Every week I talk to business people about social media, from entrepreneurs and start ups to corporate types in medium to large businesses. Most either have a limited social media presence or are timid about its use for their business purposes — yet they are intrigued about all the buzz. Their questions and concerns are legitimate, so I decided to write this article to address their most common concerns.
Continue reading “Making the Case for Social Media” »
October 5, 2010 at 3:39 pm
By Bob Speyer, Web Success Team
According to The Nielsen Company, one out of every five minutes spent online is on social media. Targeting your customers on social networks makes sense and is effective, helping to expand your reach, increase sales and build your fan base. Here are some ways to maximize the effectiveness of your social media campaigns:
1. Call to Action: Capturing consumers’ attention and building relationships are key, but what do you do to convert them to customers or evangelists? Social media is a lot more subtle than direct response marketing. A call to action can be anything from likes to social sharing and commenting to subscribing to your RSS feeds. Make sure that the action you want your target audience to take circles back to a specific company goal, such as offering a promotional code for product discounts if a consumer “likes” your fan page.
Continue reading “How to Make Social Media More Effective” »
July 27, 2010 at 4:24 pm
By Bob Speyer, Web Success Team
You are getting thousands of hits but no conversions. Why? You have done your homework, your website is up and running, and your site has been thoroughly optimized for search (SEO) and marketing (SEM). Here is why:
Confusion Leads to Desertion
First, you have to rethink how you do business online. An effective website is one that entices and motivates the viewer into taking action. It’s not about the “wow” factor. It’s about getting them to respond. The messages have to be clear, simple and direct(ed). If you have so much information, the visitor won’t grasp anything. Confusion leads to desertion (of your website).
Continue reading “How to Motivate Visitors to Take Action on Your Website” »
July 22, 2010 at 2:23 pm
By Bob Speyer, President, Web Success Team
Field of Dreams
By now you probably have read numerous articles about driving traffic to your web site by implementing some proven techniques, such as SEO (Search Engine Optimization), Keyword Marketing, Pay Per Click, among others. But how many articles or techniques do you read on “How to keep visitors from leaving a website?” Chances are very few.
The adage, “If You Build It, They Will Come” may work for the movie “Field of Dreams,” but not necessarily in the real Web World. Like in the movie, there has to be a raison d’etre — a reason to keep watching, a baited hook. If you remember, the film featured baseball greats of yesteryear that tapped into the consciousness of the fan, giving people something of value, a need fulfilled or just plain curiosity. They will watch the game/movie transfixed for hours.
Continue reading “10 Web-niques to Increase Visitor Viewing Time!” »
June 22, 2010 at 6:17 pm
By Bob Speyer and Kristin Tomlinson, Web Success Team
Unlike most conferences that operate around numerous distractions such as an exhibit floor or vendors ready to make there next sales pitch, the Online Marketing Summit in Long Beach on June 21st allowed attendees to collaborate and network with one another to learn the best practices in Online Marketing.
The conference focused on providing educational content on various subjects such as: Social Media Strategies, Website Usability, Email Marketing, Behavioral Targeting & Testing, and Content Management. Throughout the day, the Web Success Team had the opportunity to attend events that included hands-on training workshops, one-on-one personalized labs with experts, as well as thought-leadership presentations and peer-to-peer collaboration.
Continue reading “Best of Online Marketing Summit Take-A-Ways” »
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